05/29/2026
Before you start writing a proposal, run through these five questions.
1. Do you have past performance in this exact scope?
2. Do your NAICS codes match the solicitation?
3. Does the set-aside match your certifications?
4. Can you actually deliver on the timeline?
5. Do you have the personnel or can you hire them in time?
If you're answering "no" or "maybe" to more than one, you're probably not in a competitive position. That doesn't mean you'll never win work like this. It means this isn't the one to spend three weeks on.
Write fewer proposals and put more into each one.
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