Verb Nerd Industries

08/12/2022

Why hire a freelance thought leadership writer for your technology company? You do it for the same reason you hire a plumber to avoid flooding your bedroom when you’re renovating the upstairs bathroom.

https://tommangan.net/verbnerd/why-you-should-hire-a-freelance-thought-leadership-writer-for-your-technology-company/

11/18/2020

The Forecast by Nutanix is an excellent example of content marketing at medium-sized publicly traded companies. Here's a profile of the publication:

Nutanix wins awards and achieves massive growth through consistent throught leadership content from Marketing Insider Group.

11/17/2020

Writers and marketers aren't the only ones who need to put themselves in the shoes of somebody else. People who build products and software also need empathy - to find an emotional connection and use it create better experiences for customers and users. This essay by Manoj Agarwal, former chief of engineering at , explains how he learned the importance of empathy, and why everybody else who builds things should do the same.

Developers and companies alike have been saying they’re customer-centered for years. But customer-centricity is table stakes these days.

10/08/2019

Nutanix put me to work profiling their CEO on the company's 10-year anniversary. Djeeraj Pandey is an amazing guy with a compelling story. It's not quite a rags-to-riches story - he did not grow up in the slums of his homeland in India. But he is definitely producing riches at Nutanix, which is reinventing computing at large companies around the world. http://bit.ly/2kSnhs3

12/18/2015

Here's a quick look at ways to get your content out in front of the people who might actually want to read it. SEO and blogging don't really cut it anymore - you need to juice things up with paid social, syndication and maybe even some question answering on quora.com
http://www.imrcorp.com/innovative-marketing-blog/this-amp-goes-to-eleven-what-to-do-when-nobodys-reading-your-incredible-marketing-content?

Creating great content but discouraged that nobody is reading it? A professional marketing consulting shares 3 of his top ways to overcome content shock.

12/16/2015

Here's a great video from Stanford's Graduate School of Business explaining where technology is going in the months ahead.

Which new tech opportunities have Silicon Valley buzzing? Six insiders tell the rest of us what they think the future holds.

12/12/2015

How come we never get to be creative anymore?

"To use our whole brain, we have to learn to move more fluidly between tactical and big-picture thinking. In his best-selling book Orbiting the Giant Hairball, Gordon MacKenzie explains why this is so hard for many of us to do. He observes that we're all artists in kindergarten. Around second grade, we begin to doubt our creative abilities. By sixth grade, almost no one identifies—or wants to be identified—as an artist."

We're coaxed out of creative, big-picture thinking from a very young age. Here's how to get it back.

12/09/2015

Can the financial markets tackle climate change? Fellow freelancing colleague Annie Logue interviews an expert who says it can.

Richard Sandor has a relatively painless solution to climate change. It relies on the financial markets, not onerous regulation. It even has a track record. He talked to us recently as part of his campaign to change the world through financial markets.

12/08/2015

How to get to "yes" in countries around the world: A fascinating look at the art of negotiation and its variances from one nation to the next.

How to negotiate across cultures

12/07/2015

Client work for a company that works with Concordia University's Online Education Degree program.

http://www.concordiaonline.net/difficult-conversations/

There's no need to dread having a difficult conversation with a colleague - just follow these 9 tips from workplace experts.

12/04/2015

One fine copywriter sings the praises of excellent editors.

There is one person who can not only drastically improve the quality your content, but also cut down on the time taken to deliver and the overall cost.

11/30/2015

Blue Star Design is the latest Verb Nerd Industries client. Julia Briggs founded the agency on the strength of several years of graphic design and branding experience. John Briggs is the COO - he hired me to help out with editing and writing on their inbound-marketing initiatives.

http://bluestar-design.com/