Greater Cleveland Small Business Marketing Help - with Dan Cricks

09/04/2026

Plan NOW to get the most…

From this holiday season.

Now is the time to put your plan together so you’re not flying by the seat of your pants, AGAIN.

At Our September No B.S. Virtual Marketing Meeting NEXT Thursday, September 10, 11:00 - Noon, we’ll discuss Holiday Marketing Strategies.

You Can NOT Ignore that Consumers are Altering Their Buying Habits to Address the Effects Inflation is Having on Their Budget, this month I’ll talk about how to leverage those changes – BUT you have to be there.

Visit ww.nobscleveland.com or more information about this month’s marketing meeting and to Register NOW or scan the QR code to register now

Dan Cricks,
NoBSCleveland.com

PS Get started NOW to have your Holiday (including Halloween) marketing plan ready to go.

09/02/2026

How to Address Buying Habits Changes…

…Due to the current inflation economy!

The Pressure the Current Inflation Economy is Having on Consumers This Holiday Shopping Season IS Presenting “Additional” Challenges

Consumers are Altering Their Buying Habits to Address the Effects Inflation is Having on Their Budget

The September No B.S. Virtual Meeting will include:

•What it takes NOW (according to consumers) to connect with -- Your “Ideal” Customer

•What changes the inflation economy is causing consumers to make

•Changes in Consumer thinking and buying habits in 2026 and how you can leverage them!

This month’s No B.S. Virtual Marketing Meeting Thursday, September 10th
11:00 A.M. to Noon

Visit www.nobscleveland.com for more information and to Register NOW or scan the QR Code

Dan Cricks,
NoBSCleveland.com

PS Get started NOW to have your Holiday marketing plan ready to go.

09/02/2026

08/31/2026

Ignoring These Changes at Your Own Peril

Inflation is causing consumers to change buying habits due to the current economy. At the September No B.S. Virtual Marketing Meeting, I’ll show how you can leverage those changes during the upcoming Holiday Season – Starting with Halloween!

If you want your sales during the next three months to be a great --- register now for the Virtual Meeting on Thursday, September 10th, 11:00 – Noon.

NOT just the Christmas Holidays – there are several “holidays” coming in the next 3 months for you to leverage for your business. Starting with THE holiday where the most is spent by adults (Not Christmas). Start thinking now about how you’ll make them work FOR your business.

Visit www.nobscleveland.comto register NOW or for more information or scan the QR Code.

Dan Cricks,

P.S. Invite a friend or fellow business owner; first time guests attend for FREE.

08/25/2026

Got to have a birthday and dinner celebration with my long time friend and mentor, Pete Lillo aka Pete the Printer, Dan Kennedy's original partner, and he still publishes Dan's Gold Letter every month. Pete is an icon in the direct response marketing world.

I don't know about you be he doesn't look 80!!! His wife Donna and my wife Lois joined us, they came to our side of town to Strongsville for an excellent dinner.

Pete has always been Dan Kennedy's behind the scenes guy, but he's a very smart marketing guy. Dan confirmed that in March of this year when he showed up at our Gold Crown mastermind meeting and filled in for Pete who couldn't make it.

There was a comment about Pete and Dan said you'd be wise to listen to Pete he has a lot of knowledge.

Happy Birthday Pete!

08/19/2026

Smart Marketing is About…

Your customers & prospects! Too many send out marketing that gets ignored because it doesn’t speak to their target, to their wants and desires.

The debacle that happened at Cracker Barrel with their logo redesign and the remodeling of their stores, was not done with the people who were most likely to frequent their restaurants. It was so bad it ended up costing the CEO her job.

An example of someone knowing their audience. The town I live in is predominately on the conservative side with a lot of patriotism. We have a couple of councilmen who lean a bit on the liberal side.
For a recent Memorial Day holiday one of those councilmen made a brilliant marketing investment. This councilman is voted upon by everyone in the city. His brilliant move – two days before Memorial Day he had young people in the neighborhoods putting small flags on a stick with a card attached in the ground next to everyone’s mailbox.

Even those who are on the conservative side liked what he did, he scored points with some who may not normally vote for him.
That’s about knowing your audience (voters) and what is important to them! He made the investment in the flags, the card attached and the people to deliver them! Weeks later the flags are still there – WITH HIS INFORMATION ON THEM!! Brilliant.

It boils down to when marketing your business to your ideal prospects addresses what is important to "them"!!! How or what you what you market to them, but you have to know what that is.

If you want help targeting your marketing to the right audience give our office a call at 440-783-1651 See less

08/13/2026

Consumers tend to romanticize their past, that’s why…

…Nostalgia works so well when it comes to marketing your business.

How many times have you heard someone comment those were “the good ole days”? When they do, it often evokes a smile, who doesn’t want to see their prospects smile when thinking about buy their product.

At TODAY’S, (August 13th) No B.S. Virtual Marketing Meeting we’ll show how Nostalgic Marketing brings a smile on our prospects faces, creates a warm fuzziness inside of them, and they form a positive association with the marketing campaign and the brand alike.

Good moods will spike up sales. Cha-ching! It’s the same reason retail stores start playing Christmas music in early November.

Register NOW to attend TODAY’S No B.S. Marketing Meeting on, August 13th 11:00AM - Noon.

Visit www.nobscleveland.com to register or scan the QR Code

Looking forward to seeing you there.

Dan Cricks,
NoBSCleveland.com

P.S. If you want your customers and prospects to smile when they think about buying your product or service – DON’T MISS TODAY’S NO BS VIRTUAL MARKETING MEETING.

08/12/2026

It’s About How it Will Work for YOUR Business

At THIS WEEK’S No B.S. Virtual Marketing Meeting we’ll give a suggestion for those in attendance that wants one on how you can use Nostalgic Marketing for your business.

Nostalgia is something we feel, surely you can’t bottle it up and use it in a marketing strategy? Or can you? Essentially, nostalgic marketing makes people smile while thinking of a better time.

Register NOW to attend THIS WEEK’S No B.S. Virtual Marketing Meeting on Thursday, August 13th 11:00AM - Noon.

Visit www.nobscleveland.com to register or scan the QR Code.

Looking forward to seeing you there.

Dan Cricks,
NoBSCleveland.com

P.S. Pay it forward and invite a fellow business owner to attend NEXT WEEK’S No B.S. Virtual Meeting. First time guests attend for free.

08/11/2026

Nostalgic Marketing Gives Your Target Audience…

…A chance to look back fondly on their own formative years. It is like watching old family movies of their own childhoods.

Why do consumers like things that are retro?

A couple of reasons. One is, we tend to romanticize our past.

Another reason, we all have a “grass is greener” outlook, which is why we think back to lower gas prices and lower movie ticket prices and reminisce about past times.

Here’s something we know nostalgic marketing WORKS!

Don’t you crave a marketing strategy that is a proven winner?! Of course you do, which is why you should register NOW to attend THIS WEEK’S No B.S. Virtual Marketing Meeting THIS Thursday, August 13th 11:00AM - Noon.

Visit www.nobscleveland.com to register or use the QR code.

Looking forward to seeing you there.

Dan Cricks,
NoBSCleveland.com

PS. You don’t have to be a decades-old business to enjoy the power of a nostalgia marketing strategy.

PS. Pay it forward and invite a fellow business owner to attend this month’s No B.S. Meeting. First time guests attend for free.

08/06/2026

Facebook and Top Companies Effectively Use…

… ___________ marketing regularly, BECAUSE IT WORKS!

This is a strategy FB uses because it is in their best interest to get us __ _____ ____ and _____ ______.

Some refer to this tactic as a “refresher” button that keeps their audience interested.

You can learn more when you attend the August No B.S. Virtual Marketing Meeting on Thursday, August 13th 11AM – Noon.

Visit www.nobscleveland.com to register or Scan the QR code

Looking forward to seeing you there

Dan Cricks,
NoBSCleveland.com