NIL Doctor

NIL Doctor The NIL Doctor help schools, athletes & parents strategically navigate the world of Name, Image & Likeness.

Protect programs, build athlete brands & create lasting legacies. Led by Dr. Wendy Ellis Jones, one of the few women of color in the NIL space.

Most parents think athlete branding starts when NIL deals happen.In reality, branding starts long before the opportunity...
05/28/2026

Most parents think athlete branding starts when NIL deals happen.

In reality, branding starts long before the opportunity arrives.

Today, coaches, businesses, and potential partners try to understand an athlete's character, consistency, professionalism, and personality.

Learning how to represent yourself well both online and offline matters.

What story is your athlete’s digital presence telling today?

05/26/2026

The problem with NIL isn’t what people think it is.
It highlights the realities of athlete preparation in today’s system.

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The problem with NIL isn’t what people think it is.It highlights the realities of athlete preparation in today’s system....
05/26/2026

The problem with NIL isn’t what people think it is.

It highlights the realities of athlete preparation in today’s system.

Swipe →

Do athletes have enough education around NIL before entering the transfer portal?Curious to hear different perspectives ...
05/22/2026

Do athletes have enough education around NIL before entering the transfer portal?

Curious to hear different perspectives on this, what’s the biggest misconception athletes have about NIL during the transfer process?

Ask more questions below and I’ll respond in the comments!

"NIL is a business license, not a bonus."Sharing this live from today's webinar and I need every athlete's family to hea...
05/19/2026

"NIL is a business license, not a bonus."

Sharing this live from today's webinar and I need every athlete's family to hear it. 🎙️

Most parents picture a check arriving because their child is talented. But that mindset is exactly what leaves athletes exposed.

Your NIL is your brand. Your brand is a business. And every business needs strategy, legal protection, and intention behind it.

Before I talk money with any family, I ask the athlete one thing:

👉 What do you stand for OFF the field?

That answer determines everything. Drop your questions in the comments, I'll answer them after the session!

05/19/2026

What actually happens to an athlete’s NIL deal when they enter the transfer portal?

We’re LIVE right now talking about one of the biggest questions in college sports today.

Too many athletes lose opportunities, leverage, and income simply because nobody explained the business side before decisions were made.

Joining certified NFLPA Agent Jenovia Joy Wilson and moderator Bianca Smith for an important conversation around protecting your brand, your deals, and your future in the NIL era.

If you’re an athlete, parent, coach, or supporter of student-athletes, tune in.

The most prepared student-athletes today are doing more than developing their athletic ability.They’re leveraging AI as ...
05/18/2026

The most prepared student-athletes today are doing more than developing their athletic ability.

They’re leveraging AI as tools to manage their brand more efficiently while staying focused on academics, training, and long-term growth.

The use of AI helps athletes:
✔ Build their personal brand
✔ Create content faster
✔ Grow their visibility online
✔ Communicate like professionals
✔ Prepare for NIL opportunities early

In this new era, your digital presence matters just as much as your performance.

Are you one of the parents still navigating an NIL era your athlete hasn’t been fully prepared for?While the NIL market ...
05/15/2026

Are you one of the parents still navigating an NIL era your athlete hasn’t been fully prepared for?

While the NIL market is accelerating, most families are still operating with assumptions from an older system, where talent alone was expected to open doors.

Today, that’s no longer the full picture.

Opportunities are increasingly shaped by visibility, positioning, and how an athlete’s story is understood before they ever step into the spotlight.

And for many families, the challenge is not knowing what to focus on first, or what actually creates long-term value in this space.

That gap is where opportunities are being missed.

Not because athletes aren’t capable, but because the framework around them hasn’t caught up to the speed of the environment.

DM "Parent" If you’re unsure how this applies to your athlete. We can help you make sense of where they stand and what to focus on next.

04/30/2026

Not every athlete heard their name early on draft night, but some were already winning because of NIL.

Incredible energy in the room! So grateful for the time with Buffalo Wild Wings franchisees, sharp questions, real conve...
04/23/2026

Incredible energy in the room! So grateful for the time with Buffalo Wild Wings franchisees, sharp questions, real conversations, and a genuine drive to deepen their understanding of NIL and how it’s evolving.

I love being able to share what I’m seeing across the space and help bring clarity to something that still feels new for a lot of operators.

Thank you to everyone who showed up, leaned in, and made it such a strong session. Excited for what’s ahead! 🎉

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Cleveland, OH
44109

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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