A Focused Advantage

08/04/2023

Consumers using the interactive https://buff.ly/3DEKe6O filter can upload an image of themselves to be instantly plugged into the “Barbie” film’s promotional poster. The interactive filter has been used over 13 million times since its April 3 release.
https://buff.ly/3q8eyni

Welcome to Barbie Land, where you can be Barbie (or Ken)

08/03/2023

After several months of muted spending, companies are raising their expenditure on ads on signs of cooling inflation and improving consumer sentiment.

Roku forecast upbeat third-quarter revenue and posted market-beating results for the second quarter on improved ad sales, sending the shares of the streaming device maker up 9% after the bell.

07/28/2023

Microsoft’s acquisition of Activision/Blizzard moves forward.

Microsoft can now go ahead and close its giant deal.

07/27/2023

Disney may sell its linear TV assets.

Disney CEO Bob Iger appeared for an interview with CNBC's David Faber the morning after announcing a contract extension through 2026.

07/26/2023

It’s back-to-school time and Amazon is, once again, urging you to “spend less” with them.

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

07/25/2023

Twitter or X is floundering.

Elon Musk confirms the firm has a heavy debt load and income in June was not what had been expected.

07/14/2023

Fake reviews can ruin the user's experience. The FTC is proposing new rules.

It may not totally rehabilitate the notoriously unreliable online review ecosystem, but it could help make things a bit more bearable.

07/13/2023

Meta’s new Threads app has become the fastest growing social media network of all time.

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

07/13/2023

10 SEO tips for small businesses.

There’s no use in investing time and money to build a beautiful website if your customers can’t find it. Here are tips to help you rank higher in online searches.

07/12/2023

Major live sporting events like the All-Star game — which hit 14-year-high attendance numbers in 2022 — continue to be a big draw for marketers.

In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.

07/10/2023

The Bud Lite backlash is a lesson in too little too late.

Marketers gathered together in southern France this week for the Cannes Lions advertising festival had one topic front of mind: Bud Light's divisive campaign.

07/04/2023

Happy 4th of July!