Clarity Based Marketing

02/19/2024

Reviewing old videos again today and ran across this gem that I shot with Dr. John Rothwell. It's such a great subject, I thought I would share it with you. If you're interested in the benefits of an anti-inflammatory diet, it's a great source of info.

I LOVED the series of videos that I shot with Dr. Rothwell. He is such a wonderful soul and a fabulous doctor with a holistic approach. If you're in Brevard and looking for a great doctor, he offers a very unique direct primary care approach. That allows you to pay a monthly fee and have unlimited access to the services of his office. It is truly amazing and a breath of fresh air in terms of healthcare management style. Island Direct Primary Care LLC

Happy Monday, peeps. Wishing you a healthy, happy day!

Today we are talking about anti-inflammatory diets. An important thing to remember about anti-inflammatory diets is this:What makes the anti-inflammatory die...

02/18/2024

I'm preparing to begin a new weekly video series with my good friend and accountability partner, Ellen of Empower the Girls. She and I shot several videos a couple years ago and it was so much fun. I ran across this one this morning. It's such a great message that I had share it with you.

Some takeaways if you don't want to watch the video -- Love yourself. Please. Before all else, love YOU. Not at the expense of others or other things but as an enhancement. Everything else falls in to line much easier when you remember how important self love is.

Check In & Chat with Ellen and Jannis! Today we are talking about the Proven Power of being Kind to YOURSELF. Ellen is sharing insights from the book, Self...

09/14/2023

What are you using for calendar booking?
Would you try this?

If you've been looking for an easy way to offer bookable appointments, Google has you covered on both free and paid accounts now. Here's how to use the new feature.

08/24/2023

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 (𝘶𝘱𝘥𝘢𝘵𝘦)

After my post yesterday, I took the content spreadsheet we created with 30 social media captions and set out to take the next step (finding photos!). I thought you might like to know what happened next and how long it took me to do it.

𝗧𝗵𝗲 𝘀𝘁𝗲𝗽𝘀:
1️⃣ I created a formal spreadsheet and dropped the 30 posts into it.
2️⃣ Went to my stock image provider and selected an image to go with each of the 30 posts. I saved them into a designated folder and numbered them to go with the post content.
3️⃣ The photos were all quite large so I used a bulk resizing program to resize them all at once. I saved the resized images in a folder by themself so they'd be easy to access and associate with the posts.
4️⃣ In the spreadsheet, I added the dates that the posts will go up. We decided to post every 3 days so the 30 posts that we created actually stretch all the way into November! Yay!
We can add posts on the fly to fill in those gaps for days not scheduled or if we get busy, we can relax, knowing that there are preplanned posts waiting to go out every 3 days.

𝗔𝗹𝗹 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘁𝗼𝗼𝗸 𝗮𝗯𝗼𝘂𝘁 𝟯 𝗵𝗼𝘂𝗿𝘀.

The next step is to 𝗶𝗺𝗽𝗼𝗿𝘁 𝘁𝗵𝗶𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 and get it 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲.

So far, I have about 5 hours invested in preplanning that will automate actions well into November. Not a bad use of time. 😍

You can do this too 𝗼𝗿 𝘄𝗲 𝗰𝗮𝗻 𝗱𝗼 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂 - we have plans that cover 𝘴𝘰𝘮𝘦 𝘰𝘳 𝘱𝘢𝘳𝘵𝘴 𝘰𝘧 this process, depending on your needs and desires.

If you're interested in getting 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆, shoot us a message and let's talk about what parts of the load we can take out of your wagon!

𝗛𝗮𝗽𝗽𝘆 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝘁𝗼 𝘆𝗼𝘂! 𝗦𝘁𝗮𝘆 𝘁𝘂𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘂𝗽𝗱𝗮𝘁𝗲!

08/23/2023

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 (𝘶𝘱𝘥𝘢𝘵𝘦) ℹ️

A quick update...

Today, we finetuned the posts that we will be scheduling through the end of September! 📆

Now that the 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁𝘀 𝗶𝘀 𝘁𝗶𝗲𝗱 𝗱𝗼𝘄𝗻, we will pull photos or videos to match each and get them ready to import into our social media management platform. 📷

Breaking down the steps into bite site pieces removes a lot of the stress that typically gets in the way of completing this kind of project. 😀

Change comes, 𝗼𝗻𝗲 𝘀𝘁𝗲𝗽 𝗮𝘁 𝗮 𝘁𝗶𝗺𝗲. :) 👣

𝘗𝘩𝘰𝘵𝘰 𝘣𝘺 𝘡𝘢𝘤𝘬 𝘔𝘪𝘯𝘰𝘳 - 𝘜𝘯𝘴𝘱𝘭𝘢𝘴𝘩

08/17/2023

𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 = 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗽𝗶𝗲𝗰𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗽𝘂𝘇𝘇𝗹𝗲.

Sounds simple but WHY is it so darn hard to be consistent?

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𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: What are you doing to keep your social marketing consistent?
Is it on point for you or are you struggling with it?
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Hi! Jannis here 👋 , and I want to be really 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 with you today. 💃

First, I'm going to confess that 𝗜 𝗵𝗮𝘃𝗲 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝘁𝗵𝗲 𝗯𝗮𝗹𝗹 on consistency in marketing my own business interests. 😔

Second, I admit that the #𝟭 𝗿𝗲𝗮𝘀𝗼𝗻 that I have a difficult time with consistency is because 𝗺𝘆 𝗽𝗹𝗮𝘁𝗲 𝗶𝘀 𝗳𝘂𝗹𝗹 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.

Does that seem Weird to you or are you nodding your head right now because you understand? ✔️

So, YEP, I find myself faced with the same challenges that my clients face.
𝗟𝗶𝘁𝘁𝗹𝗲 𝘁𝗶𝗺𝗲 🕛 𝗮𝗻𝗱 𝗹𝗼𝘁𝘀 𝘁𝗼 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵 🗓️ .

When that happens, consistency becomes difficult to accomplish.

Today, I feel led to talk about what I'm going to do to 𝘁𝗮𝗰𝗸𝗹𝗲 𝘁𝗵𝗮𝘁 𝗯𝗲𝗮𝗿! 🐻

➡️ I'm going to make a 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 to you and to myself, to do better!

➡️ I'm going to hold myself 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗹𝗲. First, by telling you and then, by showing you what I am doing.

➡️ I'm going to get some help from my team. My wagon is loaded. I have a lot going on in my business world and my personal world. It's ok to ask for help so I'm going to!

I'm going to stop stressing about it. Stop beating myself up about it and do it!
Do you want to go with me on this journey?

Here is how I am going to do it. 𝗦𝘁𝗲𝗽 𝗯𝘆 𝘀𝘁𝗲𝗽.

1️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗽𝗹𝗮𝗻: I've decided that I want to post 2x per week on Facebook, Instagram and LinkedIn. Keeping it simple for the moment. 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘁𝗼 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 - right?

2️⃣ 𝗣𝗿𝗲𝗣𝗹𝗮𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: I'm going to enlist the help of one of my teammates to create a month's worth of content (𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝙢𝙮 𝘸𝘢𝘨𝘰𝘯 𝘪𝘴 𝘭𝘰𝘢𝘥𝘦𝘥!). Since we're in the middle of August already, we will plan out through the end of September and shoot to start next week (8/21).

3️⃣ 𝗚𝗮𝘁𝗵𝗲𝗿 𝗠𝗲𝗱𝗶𝗮: We'll find or make photos or videos to go with that content.

4️⃣ 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗘: We'll use our inhouse scheduling tool to preschedule it all so our best laid plans don't get sideswiped by "life"!

𝗦𝘁𝗮𝘆 𝘁𝘂𝗻𝗲𝗱! If this goes the way I expect it to go, we might mix it up a little next month!
-- We shall see. :)

𝗦𝗶𝗱𝗲𝗡𝗼𝘁𝗲: I added a video clip that I shot with Zoom's new Clips feature. It was more of a test than anything. Then I had someone drop it into Canva and style it up just a little bit for me. What do you think? Have you tried Canva Clips?

08/07/2023

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆 (𝘆𝗲𝗮𝗿?)

Stay with me on this one.

𝗧𝗵𝗲 𝗕𝗮𝗿𝗯𝗶𝗲 𝗠𝗼𝘃𝗶𝗲 I'm not the slightest interested in the 𝘤𝘰𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘺 about the content of the movie. That's a different conversation.
(𝘢𝘭𝘵𝘩𝘰𝘶𝘨𝘩, 𝘰𝘯𝘦 𝘮𝘪𝘨𝘩𝘵 𝘢𝘳𝘨𝘶𝘦 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘢𝘳𝘺 𝘸𝘢𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 strategy, 𝘣𝘶𝘵 𝘐 𝘥𝘪𝘨𝘳𝘦𝘴𝘴.)

THIS conversation is about 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀.

If you know me, you know that 𝗜 𝗟𝗢𝗩𝗘 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. Who doesn't, right?
(𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺… 𝘣𝘶𝘵 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘈𝘓𝘚𝘖 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯)

The Barbie movie marketing strategy 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱.
1. The person(s) in charge of creating and delivering that strategy must surely be quite happy.
2. The person(s) responsible for approving the marketing budget must be over the moon.

Let's be honest. Investing in marketing is a gamble. Every time. A great strategy and competency in the delivery are both paramount to the success behind that investment.

Look at 𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀:

According to Variety, there was $𝟭𝟱𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘀𝗽𝗲𝗻𝘁 on marketing for a movie that cost $145 million to make. (𝘳𝘦𝘢𝘥 𝘵𝘩𝘢𝘵 𝘢𝘨𝘢𝘪𝘯)

(https://variety.com/2023/film/box-office/barbie-marketing-campaign-explained-warner-bros-1235677922/)

𝗧𝗵𝗲 𝗿𝗲𝘁𝘂𝗿𝗻? After a record breaking opening, they are now set to 𝘁𝗼𝗽 𝟭 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 at the box office. That doesn't count the merchandising boost.

Takeaway? 𝗜𝗡𝗩𝗘𝗦𝗧 --- 𝗶𝗻 𝗚𝗥𝗘𝗔𝗧 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

I'm not suggesting that you should dedicate an over the top budget to your marketing but if you want world class results, you must put in world class effort and sometimes that means putting your wallet on the table for it.



https://www.cnbc.com/2023/08/06/barbie-to-top-1-billion-at-the-global-box-office-sunday.html

Warner Bros. Discovery and Mattel's "Barbie" is set to top $1 billion at the global box office Sunday, marking the first time a solo female director has acheived this benchmark.

04/09/2023

Just a couple of AI generated boho bunnies for your enjoyment. 🐣

11/17/2022

One of our favorite tools is ramping up their presence online and we want to support them.

Social Media Management is a LOT of work and the better tools you have to support you, the better you will perform (facts).

Publer is the best SMM tool in its class. We have tried MANY.
They have a free account. Grab one, give it a shot and if you have questions, shoot us a message.
Jannis gives free training on how to use it. ;)

11/10/2022

Website hacks are more common than most people realize. We have a little advice for you on the subject...
(and an interesting article to share)

#1 Keep your website, server, plug-ins and security protocols up to date to minimize exposure to hacking.
#2 Don't shoot the messenger when you get a notification that your site has been hacked. 🥸
#3 Establish a good relationship with someone who has the skill to help you navigate a hacking recovery and will harden security for you in the process (preferrably before you get hacked).

Hackers are conducting a massive black hat search engine optimization (SEO) campaign by compromising almost 15,000 websites to redirect visitors to fake Q&A discussion forums.