06/18/2026
It's interesting how much proximity influences what we care about.
When something feels far away...
it's easy to intellectualize it.
To acknowledge it.
To think, "Someone should do something about that."
But when it moves closer...
everything changes.
When you can see the faces.
Hear the stories.
Experience the reality of what someone else is going through.
Compassion becomes personal.
Concern becomes action.
The proximity effect is powerful because it shapes our priorities without us even realizing it.
We naturally pay more attention to what feels close to us.
Our families.
Our immediate communities.
The problems we can see with our own eyes.
And while that's part of being human, it also challenges us to ask an important question:
What important things have I distanced myself from?
The relationships that need nurturing.
The friend who could use encouragement.
The family member who simply wants more of our time.
The people we lead.
The people we serve.
Sometimes the reason we don't act isn't because we don't care.
It's because we haven't allowed ourselves to get close enough to understand why we should.
Leadership has always been about reducing distance.
Moving toward people.
Understanding their perspective.
Listening to their stories.
Taking the time to truly see them.
Because once something becomes personal...
it becomes important.
This applies to business, too.
People aren't transactions.
They're human beings with dreams, fears, challenges, and aspirations.
The more we understand that, the better we serve them.
The better we lead them.
The more impact we create.
Perhaps one of the most important things we can do is intentionally increase our proximity to the things that matter most.
Get closer to the people you love.
Closer to the mission you're trying to accomplish.
Closer to the people you're trying to help.
Because proximity changes perspective.
And perspective changes behavior.
Sometimes the difference between indifference and action...
is simply getting close enough to care.
-Richard
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