GlobalScript

04/01/2013

Culture can't be ignored when crafting international communications

03/18/2013

David Smith will appear on a Successful Entrepreneurs panel for the Albany-Colonie Regional Chamber's Entrepreneur Boot Camp Tues, March 19 at 5:30

03/14/2013

David Smith will present on translating eLearning courses at the Lectora User Conference!

Learn the steps to translate courses into multiple languages to increase course accessibility. Discover key localization considerations to ensure culturally appropriate and effective courses.

02/15/2013

Nice SEOMOZ article on the importance of translation for international SEO.

These days, product or marketing managers are often given ridiculously short deadlines to do multilingual product launches – everything from websites, to compliance documentation, to manuals, to brochures and marketing materials. And it’s all needed yesterday in a dozen or more languages. Internatio...

09/26/2012

Mind/content mapping is a great tool for planning and organizing your content for your audience. Just make sure you also have a plan for organizing, managing and manipulating it on your side as well!

This is a short and simple guide to content mapping (a visual technique that can help you in planning your site's content).

09/24/2012

Wall Street Journal: Chinese Consumers Increasingly Divided

Selling to China’s diverse 1.34 billion has long been a challenge for many companies, but the difficulties are mounting as China’s population of consumers divides even further along class lines.

09/20/2012

Apple's new iOS map misidentifies Irish cafe as an airport >> Never assume when localizing content!

You know who hates Apple’s new iOS maps? The Irish government, of course. Ireland’s Justice Minister has been in touch with the company to complain that the map incorrectly identifies A...

09/18/2012

Wireless broadband plan - will millions of Indians have online access for the first time?

MUMBAI—In December 2010, Mukesh Ambani, India’s richest man, circulated a 36-page handwritten memo to executives that spelled out his plans to build one of the world’s most advanced telecommunications networks.

09/14/2012

Will mirroring Facebook's design and timeline prove a good strategy for Chinese social network Renren?

China may not have Facebook, but it looks like the country is getting timeline. Renren, a Chinese social media site, has pretty much copied the design of Facebook's timeline, right down to the introduction page.

09/13/2012

[Case Study] 7 Step Content Marketing Plan (Pre-Internet), Its Success, and Today's Relevance

This 7-step content marketing plan helped a small Seattle stereo equipment retailer work its way up to an $87 million buyout and a nationwide presence.

09/12/2012

The big picture regarding mLearning and "killer applications" from

I get asked this question all the time. Here’s my answer. Here’s how wikipedia defines killer application as it pertains to marketing: A killer application (commonly shortened to killer app) ...

09/11/2012

12 succinct arguments for plain language.

Why promote plain language? For savings, democracy, accessibility, usability and human rights. For clear law, easy translation, human rights, consumer rights and more.