Ethos Media & Marketing - EM2

06/17/2026

Your rankings are solid but growth just... stopped.

The data is wild: 81% of brands AI recommends don't rank in Google's top 10. The overlap between Google rankings and AI citations dropped from 70% to below 20%. The metrics you've been optimizing for don't translate to AI visibility.

You've slammed into the Authority Ceiling. More content will actually make this worse because you're spreading thin authority across more pages. Here's what matters: 85% of AI citations come from external sources. AI treats third party sources as verification of everything you claim.

Domain Authority correlation with AI citations? A pathetic 0.18. That number SEOs worship is nearly useless for the engines people actually use now. Meanwhile ChatGPT and Perplexity are choosing winners based on signal diversity across trusted media.

Stacking distribution across Standard, PrimeTime and Premium outlets massively amplifies your AI citation rate. This is how you break through.

When did you last check if AI even knows your brand exists?

06/15/2026

Traffic stuck for the last year while you keep cranking out content?

A DA 10 site is getting 15% AI citation rates. Meanwhile, DA 92 competitors are stuck at 5%. The difference? Signal diversity. AI engines are fundamentally biased toward earned media... what others say about you matters infinitely more than what you say about yourself. And with 68% of searches now zero-click, AI citations are becoming the dominant way people discover brands.

Here's the brutal part: only 12-38% of AI citations come from the top 10 organic results. Your rankings don't guarantee citations. Publishing more low-quality pages on the same topic actually dilutes your authority signals. You've hit a plateau, and doubling down on mediocre content just reinforces it.

The solution? Distribution across different publication tiers creating diverse external signals that break through algorithmic interpretation. Get mentions in trusted publications. Amplify what you already have instead of creating more of the same.

When did you last get mentioned somewhere that wasn't your usual low-tier blog network?

04/27/2026

🎙️ SADDLE TALK PODCAST
"𝗦𝗲𝗲 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗜 𝗱𝗼 𝘁𝗵𝗶𝘀 𝗺𝗮𝗻... 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗜 𝗱𝗶𝗱𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗶𝗱 𝗮𝗹𝗹 𝘁𝗵𝗶𝘀."
Most business owners are grinding every day — answering every call, chasing every lead, managing every system — and still feel like they're falling behind.
J. Marcus Howard built the solution.

𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘇𝗲𝗿𝗼?
(Small Business Growth Engine)https://getbge.ethosm2.com/business-growth-engine-bge takes startups from nothing to marketplace-ready. No digital infrastructure? No problem. That's literally what it was built for.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲?
EM2BOS.com — the Ethos Media & Marketing Business Operating System — is a full-fledged CRM powerhouse. Communications. Calendars. E-commerce. WordPress hosting. AI automation. All in one platform.

But here's where it gets crazy...
"I don't answer my business phone at all anymore. My AI agent does."
His AI agent answers calls, responds to questions, and only transfers the call when someone specifically asks to speak to Marcus. It's built on a custom knowledge base tailored to each business.

𝗧𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗽𝗼𝗶𝗻𝘁?
So you can stop running your systems and start running your business.
That's not a pitch. That's infrastructure. www.stayfocas.com
🎧 Watch the full conversation
🔗 https://youtu.be/yFWXj8Mvd9w?si=vI9nPNeItMQgHrkJ

04/21/2026

🎙️ 𝗦𝗔𝗗𝗗𝗟𝗘 𝗧𝗔𝗟𝗞 𝗣𝗢𝗗𝗖𝗔𝗦𝗧
The Saddle Talk Podcast
It was the pandemic. No gatherings. No concerts. No countdowns.
So J. Marcus Howard did what creators do — he built something from nothing.
A 2.5-hour movie AND concert. Directed, filmed, and produced for a New Year's Eve celebration when the world was shut down.
Not a Zoom call. Not a livestream from a living room.
A full-scale, 200-person outdoor drive-in movie experience AND online pay-per-view event. During a global pandemic.
𝗧𝗵𝗲𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗿𝗼𝗸𝗲.

Right before showtime. The PPV stream went down. No way to resend a new link to everybody — people were just getting used to watching events online. 200 cars packed into a drive-in. Viewers at home who paid to watch. And the link is dead.
But God stepped in.

Fixed it in the nick of time. The stream went live. Every single viewer — in-person and PPV — got in.
Then came the moment that shattered him...
Marcus drove back down to the drive-in. Started walking through the lot. Nobody knew he was the one behind all of it. Just some guy walking between rows of cars.
Then the horns started.

200 cars honking after every segment. That was the standing ovation. That was the applause. Headlights flashing. Horns blaring. Families cheering from their vehicles — because during a pandemic, that's how you clap.
2.5 hours of film. Live music. Full production. A drive-in packed with 200 cars. A PPV audience watching from home. Nearly destroyed by a broken link. Saved by grace. Celebrated by an audience who had no idea the man walking through that parking lot had just pulled off a miracle.

"𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝗰𝗹𝗮𝗽𝗽𝗶𝗻𝗴 𝗳𝗼𝗿 𝗺𝗲 𝗮𝗻𝗱 𝗱𝗶𝗱𝗻'𝘁 𝗲𝘃𝗲𝗻 𝗸𝗻𝗼𝘄 𝗶𝘁."

When the world stopped, one man gave his community a reason to celebrate — and almost nobody knew what it cost to make it happen.
🎧 Hear the full story on the Saddle Talk Podcast
🔗 https://youtu.be/yFWXj8Mvd9w?si=vI9nPNeItMQgHrkJ

04/16/2026

🎙️ New episode of the Saddle Talk Podcast with Travis Gooden is live — and we went deep.

"Weapons FORM against you — but THEY won't PROSPER."

Here's what hit me:

Scripture never said the weapon wouldn't form. It said it wouldn't prosper. That changes everything.

The pressure you're under right now? Real.
The weight you're carrying? Real.
The outcome? Already decided.

What feels like an obstacle is a lesson.
What feels like a wall is alignment.
What feels like the end is the process.

We were made in His image — which means we carry His authority here on earth as His representatives. But authority isn't handed out in comfort. It's confirmed through process.

So when you're in the middle of it, stop asking "why is this happening to me?"

Start asking "what is this aligning me toward?"

Full conversation dropping now 👇
https://youtu.be/yFWXj8Mvd9w?si=qnEcEMJB2U_X9GSW

04/07/2026

🎉 𝗕𝗜𝗚 𝗔𝗡𝗡𝗢𝗨𝗡𝗖𝗘𝗠𝗘𝗡𝗧 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗘𝘁𝗵𝗼𝘀𝗠𝟮 𝗳𝗮𝗺𝗶𝗹𝘆!

I've been building something behind the scenes for a long time — and today it's finally here.

The FOCAS Growth Framework™ is officially LIVE at www.stayfocas.com

Here's what makes this different from every other marketing system out there:

✅ It's built specifically for small businesses and nonprofits
✅ It covers ALL 5 stages of growth — not just ads or social media
✅ Each stage builds on the last — it's designed to compound
✅ You only pay for what you need, and scale when you're ready
✅ It runs on real infrastructure — not guesswork

Whether you're just getting started or you've been in business for years and feel stuck — this framework was designed for YOU.

🔍 Start with the FREE Audit.
We'll show you exactly where your marketing is strong, where it's leaking, and what to fix first.

No sales pitch. No fluff. Just clarity.

👇 Click below to take your free audit now.

🔗 CTA: https://stayfocas.com/audit/

04/06/2026

Was honored to be apart of The Saddle talk podcast family 

In this episode, I sit down with the Founder & CEO of Ethos Media & Marketing James Marcus Howard, to talk about what it really takes to build a successful b...

04/06/2026

03/08/2026

Ethos Media & Marketing LLC has introduced INTENTIVE™ and the FOCAS Framework™, a pay-per-result digital traffic solution designed to help small businesses acquire high-intent customers without participating in traditional ad auctions.

The service positions businesses in Google and Bing autocomplete suggestion boxes, placing them ahead of paid advertisements and organic search results. In competitive niches where customer acquisition costs can exceed $100 per click through Google Ads, INTENTIVE™ delivers verified traffic at 35% to 55% of average pay-per-click rates. Businesses pay only for actual clicks to their websites from autocomplete searches, and each client receives 55 exclusive keyword phrases locked to their business, preventing competitors from claiming the same search terms once activated.

More information is available at https://intentive.us

03/06/2026

Most small business owners are spending thousands on Google Ads — bidding against competitors, paying for impressions that go nowhere, and hoping someone clicks.

But there's a layer of Google search most business owners have never thought about — and it's the most powerful real estate on the internet.
It's called autocomplete. And it shows up before the results page even loads.
In this video, we break down exactly how autocomplete search works, why Google and Bing push it to every user on every device, and how INTENTIVE™ locks in 55 exclusive keyword phrases for your business — so when a high-intent buyer starts typing, your name is the only suggestion they see.

No bidding wars. No impression waste. You pay only for actual clicks to your website.

What you'll learn in this video:
✅ How autocomplete suggestions are generated (and why they drive buying decisions)
✅ Why showing up before the search results is more powerful than showing up in them
✅ How INTENTIVE™ locks your business into autocomplete on Google AND Bing
✅ The pay-per-result model — and why it changes everything for small businesses
✅ How to get started for as low as $35

🚀 Ready to own your keywords before your competitor does?
👉 Visit intentive.us to lock in your 55 exclusive keyword phrases today.

INTENTIVE™ is a fully managed, pay-per-result digital traffic solution built for small businesses. Where High Intent Becomes Revenue.

https://intentive.us/