09/04/2026
You may not have a sales problem. You may be trying to close people who were never ready to be closed.
That distinction matters.
Because when a prospect hesitates, most businesses immediately reach for:
→ better scripts
→ stronger objections handling
→ more follow-up
→ more urgency
→ another offer tweak
But sometimes none of those are the issue.
There is something happening long before the sales call that determines how a buyer responds once the offer is finally in front of them.
That is what I unpack in this week’s episode of The Estherpreneur Podcast.
If you lead sales, advise clients, or sell your own expertise, this may change how you interpret hesitation, silence, and “not yet.”
Because discernment matters in sales too.
“The wise in heart are called discerning.” — Proverbs 16:21
🎙️ Listen to full episode here: https://estherpreneur.com/episodes/inside-the-mind-of-a-buyer