DISCOVERY – It all starts with listening and
understanding the customer and their consumer. Before CTI starts any work or sells any idea, it spends time understanding customer needs. PROPRIETARY CHEMISTRY – CTI’s Ph.D.’s innovate EXCLUSIVELY on creating and perfecting chemistry that alerts, protects and surprises. Much of our technology is unique to CTI. COMMERCIAL LEADERSHIP – CTI sales and marketing teams are led by former Fortune 500 consumer products and innovation leaders. The team brings real-life, consumer perspective to customers. DESIGN TEAM – CTI’s in-house design team is focused on bringing clients ideas in addition to technology. The creative team provides customers with elegant designs and ready-to-execute ideas to speed implementation. INSIGHT - If a customer wants a big idea, it starts with a terrific insight. CTI is committed to knowing more than anyone about consumer needs and
opportunities in the area of sensing, alerting and surprising through chemistry, inks and coatings. TECHNICAL SUPPORT – Ph.D. chemists are available to solve tough technical problems to help create competitive advantages for select customers. INNOVATION INCUBATOR – Ideas are another form of currency inside an organization. A powerful pipeline of ideas predicts future profits. CTI’s
Innovation Incubator offers the intersection of ideas and chemistry derived from a diverse
talent pool of inventors, chemists, artists and
consumer researchers to invent solutions
for select customers. CATEGORY EXCLUSIVITY – CTI seeks first-mover partnerships in categories and will provide category exclusivity for select clients.
