Ventobot

11/01/2018

It's been a long time coming and all the hard work is now paying off.

Be the voice inside your customers head

Say Hello to Ventobot!

04/09/2018

What does work look like to you?

Not what makes you money, the work that makes you better?

03/22/2018

Everything is a commodity nowadays...

eg. Fitness ---> Why pay a coach $600/mo when I can get a 6-week program from a "Fitpro" on IG for $20 or better why join a gym for $200/mo when I can get a 24hr/PF/*insert franchise here* membership for about $20/mo.

---> Because unfortunately, people have positioned themselves as a commodity.

Sure you can get a 6-week program for $20 from IG instead of a working with a coach for $600/mo...

Is that getting the result that's actually wanted? We both know that there are usually deeper concerns and desires as to why someone wants a program developed for them.

Do they really want to "just lose 10lbs?" or perhaps, the deeper desire is be as strong as their Crossfit idol Camille Leblanc-Bazinet? Perhaps, it may be even deeper than that and only the right questions and understanding can bring them to the surface..
..So what about Gyms then?...

Yea, why would someone in their right mind pay $200/mo for a gym membership when they can get one for $20/mo at the globo-gym down the street?

Well, first the ones who do pay $200/mo are the ideal targets of that gym, the ones who see the value in what is offered and provided as a service.

That $200/mo gym didn't position themselves as 'just another gym' they have positioned themselves with their 'Why' the reason they are here to begin with. They have positioned themselves against something and understand that their asking their audience to either stand with them or against them.

This is how you create a brand, this is how you create raving fans...

When you develop your Ideal Target Audience, Discover a focused Message and Design a Core offer for that audience then you can start to position yourself out of the commodity and move into the value based service that you really are?

You can then create a journey for that target audience. Guide them to become raving fans and advocates for your service.

The issue isn't that the service you provide is a commodity, because we both know that once someone works with you...

they will love it and want more...right?

03/16/2018

Ever wonder how your favorite company got you to be a raving fan?

http://ventocl.click/gymma04129

It's all about the Member Journey and how well it is crafted for you.

02/17/2018

[Audience Insights] How to start finding the right Target Audience.

1. First you'll need your Ideal Member Profile.
2. You'll need the 3 big online things that identify them.
3. Seed the Audience and set a timer for some research.

These 3 steps will help you identify and target your audience correctly. Remember, you currently have a few audience targets, focus on one and then you can scale.

If you'd Like to learn the 9-steps to a perfect Audience download the guide here: