Merchant Advocate

Merchant Advocate We save merchants money on credit card processing without having to switch processors. He is always striving to help business owners save money.

A veteran of the finance industry, Eric Cohen founded Merchant Advocate in 2007. After his extensive experience in the merchant services industry, he was determined to create a fair value proposition and transparency for merchants with their credit card processors. He established Merchant Advocate to act as a trusted advisor on behalf of all size and categories of businesses. As the CEO and founde

r of Merchant Advocate, Eric leads the team with passion that comes from saving merchants over $250MM in the past 15 years. His unique vision has driven the development of an entirely new industry of Advocacy in Merchants Services.

Medical practices that add credit card surcharges often underestimate the tax and compliance complexity, and mistakes li...
05/12/2026

Medical practices that add credit card surcharges often underestimate the tax and compliance complexity, and mistakes like misreporting revenue or mishandling sales tax can trigger IRS scrutiny, audits, and penalties. Our CEO, Eric Cohen, explains that discrepancies between reported income and 1099-K forms, along with other common pitfalls, make accurate bookkeeping, proper system setup, and clear disclosure essential to avoid fines and regulatory issues. https://merchantadvocate.com/in-the-news/credit-card-surcharge-compliance-mistakes-could-draw-irs-scrutiny-to-practices/

Medical Economics

Big changes at the top of the payments industry often lead to hidden costs at the bottom. Since recent consolidation in ...
05/07/2026

Big changes at the top of the payments industry often lead to hidden costs at the bottom. Since recent consolidation in the payment processing space took place, many businesses are experiencing rate increases buried in their statements. Many don’t catch it. Merchant Advocate specialize in finding those increases and helping businesses take back control of their costs. Find out what we can do with a free, no-risk assessment. merchantadvocate.com

It is May the Fourth—a time when costs across the galaxy continue to rise. Businesses everywhere are battling increasing...
05/04/2026

It is May the Fourth—a time when costs across the galaxy continue to rise. Businesses everywhere are battling increasing expenses, often without a clear path to fight back. But there is a way to decode what’s really happening behind the scenes. Merchant Advocate has mastered the art of breaking down complex processing statements—uncovering hidden fees and inflated charges that quietly drain your bottom line. The mission: reduce unnecessary costs and restore the force behind your business. Begin your journey. Join the Cost Savings Alliance with merchantadvocate.com

Businesses that accept corporate, purchasing, or commercial cards can qualify for lower interchange rates under Visa’s C...
04/28/2026

Businesses that accept corporate, purchasing, or commercial cards can qualify for lower interchange rates under Visa’s CEDP program. The catch: Errors can mean higher fees and even penalties. Is your merchant account set up correctly? If you’re not sure, it’s time to talk with Merchant Advocate to maximize your profits at merchantadvocate.com.

Swipe fees hit a staggering $198 billion in 2025—and merchants are still footing the bill. If your business accepts card...
04/21/2026

Swipe fees hit a staggering $198 billion in 2025—and merchants are still footing the bill. If your business accepts card payments, you’re likely overpaying without even realizing it. Merchant Advocate helps businesses uncover hidden inefficiencies in their payment processing, negotiate better rates, and puts money back where it belongs—with you. Find out more with a FREE analysis. merchantadvocate.com

With car sales season ramping up, now is the time for auto dealers to take advantage of Merchant Advocate’s FREE, no-ris...
04/17/2026

With car sales season ramping up, now is the time for auto dealers to take advantage of Merchant Advocate’s FREE, no-risk analysis. We help dealerships reduce processing costs by auditing statements, uncovering hidden fees, and ensuring optimal interchange qualification. Find out more at merchantadvocate.com

Balise Auto

At Merchant Advocate, our goal isn’t just to reduce costs, it’s to ensure our clients understand what they are paying fo...
04/15/2026

At Merchant Advocate, our goal isn’t just to reduce costs, it’s to ensure our clients understand what they are paying for. We help customers understand the complexities of interchange, assessments, and processor pricing so they can make confident, data-driven decisions. Through detailed analysis and our exclusive dashboard, we bring transparency to an area of spend that is often confusing. Find out more about our services at merchantadvocate.com

Our CEO, Eric Cohen, explains that while dental practices are increasingly using credit card surcharges to offset rising...
04/10/2026

Our CEO, Eric Cohen, explains that while dental practices are increasingly using credit card surcharges to offset rising processing fees, doing so incorrectly can create serious financial, tax, and compliance risks—especially crucial during tax season. Read more: https://merchantadvocate.com/in-the-news/eric-cohen-tax-surprises/

Dental Review

Interchange rates change, but your profit margins shouldn’t have to. When card networks adjust pricing, it can quietly i...
04/06/2026

Interchange rates change, but your profit margins shouldn’t have to. When card networks adjust pricing, it can quietly impact your bottom line. At Merchant Advocate, we analyze the changes, audit your statements, and work directly with processors to ensure you’re not overpaying. Find out how much we can save your business with a FREE, no-risk analysis. merchantadvocate.com

Merchant Advocate is not a processor, bank, or credit card company — and that’s exactly what makes us different. We’re a...
03/26/2026

Merchant Advocate is not a processor, bank, or credit card company — and that’s exactly what makes us different. We’re an independent firm dedicated to helping businesses reduce the cost of accepting credit cards — without the disruption of switching processors. No hidden agendas, just expert advocacy focused on protecting your bottom line. Get a free analysis: merchantadvocate.com

Address

Colts Neck, NJ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18888908822

Website

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