Merchant Advocate

Merchant Advocate We save merchants money on credit card processing without having to switch processors. He is always striving to help business owners save money.

A veteran of the finance industry, Eric Cohen founded Merchant Advocate in 2007. After his extensive experience in the merchant services industry, he was determined to create a fair value proposition and transparency for merchants with their credit card processors. He established Merchant Advocate to act as a trusted advisor on behalf of all size and categories of businesses. As the CEO and founde

r of Merchant Advocate, Eric leads the team with passion that comes from saving merchants over $250MM in the past 15 years. His unique vision has driven the development of an entirely new industry of Advocacy in Merchants Services.

Despite years of merchant pushback and regulatory pressure, consumer demand for credit cards and the rewards they offer ...
09/01/2026

Despite years of merchant pushback and regulatory pressure, consumer demand for credit cards and the rewards they offer continues to keep interchange fees firmly in place. Our CEO, Eric Cohen, explains why card fees aren’t going away anytime soon in this Payments Dive article. Read it now: https://merchantadvocate.com/in-the-news/card-fees-have-staying-power/

Surcharging is saving your practice less than you think. The right setup can offset payment acceptance costs while prote...
08/20/2026

Surcharging is saving your practice less than you think. The right setup can offset payment acceptance costs while protecting compliance, but only if your program is structured properly. Merchant Advocate helps dental practices optimize their payment strategy, uncover hidden processing fees, and ensure they're not paying more than necessary. Find out more at Dental Arts-Amery WisconsinArts-Amery_Wisconsin]

Credit cards are now outpacing debit for the first time in decades—and for merchants, that often means higher processing...
08/11/2026

Credit cards are now outpacing debit for the first time in decades—and for merchants, that often means higher processing costs. As consumers continue to favor credit and rewards cards, businesses that surcharge need to ensure they're recovering as much of those costs as possible while staying compliant. Merchant Advocate helps businesses optimize their surcharge programs, reduce unnecessary fees, and protect their bottom line as payment trends evolve. Find out more at merchantadvocate.com

WATCH: Our CEO, Eric Cohen, on the latest episode of The Practitioner's Edge podcast from our partners at Florida Instit...
08/10/2026

WATCH: Our CEO, Eric Cohen, on the latest episode of The Practitioner's Edge podcast from our partners at Florida Institute of CPAs (FICPA).

What if you could help your clients save money without adding more work to your day?

On the newest episode of The Practitioner's Edge, Eric Cohen, CEO of Merchant Advocate explains how CPAs can identify hidden credit card processing fees, uncover savings opportunities and become an even more trusted advisor to their clients.

Tune in and discover why payment processing reviews may be one of the most overlooked value-added services your firm can offer.

Listen here: https://hubs.ly/Q04sdQdG0

Learn where your savings opportunities may be hiding. Contact us today at merchantadvocate.com
08/07/2026

Learn where your savings opportunities may be hiding. Contact us today at merchantadvocate.com

Savings should not be a one-time event. That’s why Merchant Advocate continuously monitors clients’ accounts each month ...
08/04/2026

Savings should not be a one-time event. That’s why Merchant Advocate continuously monitors clients’ accounts each month to catch new discrepancies, prevents unnecessary fees, and ensures savings are maximized over time. Find out what we can do for you with a FREE, no-commitment analysis. merchantadvocate.com

07/31/2026

An optimized POS system does more than process payments, it can have a meaningful impact on your bottom line. Merchant Advocate helps businesses ensure their payment processing is configured correctly from the start, then monitors accounts monthly to identify billing errors, unnecessary fees, and inflated charges that often go unnoticed. Find out where your business could be saving with a FREE merchant statement analysis: merchantadvocate.com

Saving $1,000+ every month on processing fees can make a real difference for any practice. That's exactly what one veter...
07/24/2026

Saving $1,000+ every month on processing fees can make a real difference for any practice. That's exactly what one veterinary practice manager experienced after partnering with Merchant Advocate. From negotiating lower processing rates to monitoring accounts for unexpected fee increases, we help businesses keep more of what they earn. Find out what we can do for you at merchantadvocate.com

Crest View Animal Clinic, LLC

Address

Colts Neck, NJ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18888908822

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