Merchant Advocate

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Merchant Advocate We save merchants money on credit card processing without having to switch processors. He is always striving to help business owners save money.

A veteran of the finance industry, Eric Cohen founded Merchant Advocate in 2007. After his extensive experience in the merchant services industry, he was determined to create a fair value proposition and transparency for merchants with their credit card processors. He established Merchant Advocate to act as a trusted advisor on behalf of all size and categories of businesses. As the CEO and founder of Merchant Advocate, Eric leads the team with passion that comes from saving merchants over $250MM in the past 15 years. His unique vision has driven the development of an entirely new industry of Advocacy in Merchants Services.

Transparency, savings, and results: that’s what partnership with Merchant Advocate can deliver. Merchant Advocate is pro...
10/15/2026

Transparency, savings, and results: that’s what partnership with Merchant Advocate can deliver. Merchant Advocate is proud to help organizations like Florida Institute of CPAs (FICPA) identify savings opportunities, negotiate better rates, and continuously monitor their accounts to help ensure they’re getting competitive pricing. Every business deserves to know it’s getting the most from its payment processing. Find out what we can do for yours. Sign up for a FREE analysis at merchantadvocate.com

10/13/2026

Watch as our CEO, Eric Cohen, explains how processors impact your bottom line and what can be done about it in his first appearance on Car Dealership Guy podcast. Watch the full episode here: https://www.youtube.com/watch?v=obqfZH1hTeA

Don’t forget to contact us for a FREE, no-risk assessment of what we can do for your business at merchantadvocate.com

October interchange updates could change what your business pays to accept credit cards, but not every increase is unavo...
10/08/2026

October interchange updates could change what your business pays to accept credit cards, but not every increase is unavoidable. Merchant Advocate separates card-network changes from processor markups, identifies hidden fees and errors, negotiates controllable costs, and monitors accounts monthly to keep expenses from creeping back up. Request your free analysis today at the link in our bio.

October interchange updates could change what your business pays to accept credit cards, but not every increase is unavo...
10/08/2026

October interchange updates could change what your business pays to accept credit cards, but not every increase is unavoidable. Merchant Advocate separates card-network changes from processor markups, identifies hidden fees and errors, negotiates controllable costs, and monitors accounts monthly to keep expenses from creeping back up. Request your free analysis today at merchantadvocate.com

🚨Last chance to register! Join our CEO, Eric Cohen, tomorrow afternoon to learn how to spot unnecessary costs, push back...
10/06/2026

🚨Last chance to register! Join our CEO, Eric Cohen, tomorrow afternoon to learn how to spot unnecessary costs, push back on rate increases, and keep fees from creeping back up—without switching processors. Your payment processing fees may be hiding “found money” and we can help you find it.

📅 October 7 | 12–1 p.m. EDT
🎓 1 CPE for CFOLC members

Register: https://register.gotowebinar.com/register/7302919306069648733?source=MerchantAdvocate

How much money is quietly disappearing into your payment processing fees? Join Merchant Advocate CEO Eric Cohen next wee...
10/02/2026

How much money is quietly disappearing into your payment processing fees? Join Merchant Advocate CEO Eric Cohen next week for Found Money: Uncovering Hidden Savings in Payment Processing and learn how to spot excessive fees, challenge unnecessary rate increases, and protect your bottom line—without switching processors.

📅 Wednesday, October 7
⏰ 12–1 p.m. ET
Register now: https://register.gotowebinar.com/register/7302919306069648733?source=MerchantAdvocate

Credit card processing fees may be quietly draining municipal budgets—but reducing them doesn’t have to mean replacing e...
09/28/2026

Credit card processing fees may be quietly draining municipal budgets—but reducing them doesn’t have to mean replacing existing systems or disrupting services. Merchant Advocate helps municipalities uncover unnecessary fees, improve pricing transparency, and identify savings opportunities—so more taxpayer dollars can support infrastructure, public safety, and community services. Read more now: https://merchantadvocate.com/in-the-news/the-silent-budget-drain-how-governments-can-reduce-credit-card-processing-costs-without-changing-systems/

Surcharging may seem like a simple way to offset credit card processing costs, but the reality is more complicated. Swip...
09/24/2026

Surcharging may seem like a simple way to offset credit card processing costs, but the reality is more complicated. Swipe through as we explain what businesses should evaluate before deciding if surcharging is right for them. Get more information at https://merchantadvocate.com/surcharging

The best decisions start with the right data. 🏈 Merchant Advocate’s proprietary client dashboard gives major professiona...
09/21/2026

The best decisions start with the right data. 🏈 Merchant Advocate’s proprietary client dashboard gives major professional football teams clear visibility into processing costs, realized savings, and account performance—all in one place. With actionable insights and ongoing monitoring, the organizations can spot changes, validate results, and protect their bottom lines. Discover what your processing data could reveal with a free, no-risk analysis: merchantadvocate.com

Watch: Our CEO, Eric Cohen, joins the Going Beyond the Deal podcast to discuss the best ways to save money on credit car...
09/18/2026

Watch: Our CEO, Eric Cohen, joins the Going Beyond the Deal podcast to discuss the best ways to save money on credit card processing without making monumental changes to your business. Check out his full discussion with host J. Michael Fischer Jr. here:

If this was useful, the letter goes further: one short insider note...

Address

Colts Neck, NJ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18888908822

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