The Green Executive

The Green Executive The Green Executive® Offers Profit First & LMN Software Implementation, Bookkeeping & Facility Tours!

The Green Executive® was founded in 2017 by landscape industry veteran Adam Linnemann. Adam has decades of green industry experience successfully running a lawn and landscaping business since 1994, starting out at the young age of just 14 years old! Over the years, Adam has acquired 4 other landscape companies through acquisitions. His proven track record has won him several awards with the Nation

al Association of Landscape Professionals and many spots in national trade magazines including Turf Magazine, Landscape Management Magazine and Lawn & Landscape Magazine. Adam is a Advanced Certified Profit First Professional, a LMN certified consultant, a retired NALP Trailblazer, Columnist, 2 time President of the Columbia Rotary Club, sat on the Landscape Management Magazine Editorial Advisory Board and is a dedicated father and husband. Adam is also a managing partner of a property investment company. The Green Executives mission is to run intimate, close knit landscape industry peer groups with a personal touch. We also provide one-on-one and group coaching though accountability, strategic planning and financial budgeting. Profit First implementation is the firms newest service offering, which it started to offer in 2020. Please give us a call to learn more and let us help you become the next Green Executive!

Equipment is one of the largest investments you will make in your landscape business, but are you actually planning for ...
08/31/2026

Equipment is one of the largest investments you will make in your landscape business, but are you actually planning for the day when it needs to be replaced?

Too many owners wait until repairs start piling up or a piece of equipment becomes unreliable before they start thinking about the next purchase. At that point, you are making a financial decision because you have to, not because you are ready.

A better approach is to know what your equipment is really costing you, understand when it makes sense to repair versus replace, and start setting money aside for the equipment you know you will eventually need.

You may still choose to finance when the time comes, but having cash reserves gives you options and keeps another equipment purchase from putting unnecessary pressure on your cash flow.

Plan for the replacement before the equipment makes the decision for you >> https://thegreenexecutive.com/landscape-equipment-replacement-planning/





08/27/2026

Have you ever been invited to a private business event or webinar?

Today, I’m joining attending a private webinar with a group of landscape contractors who have been invited to attend the Central Thrive Summit, hosted by Central Pro Supply, this September.

I’ll be introducing myself, giving them a quick overview of Profit First, and sharing a little about what we’ll be digging into when we get together in person next month.

In September, I’ll have the opportunity to go much deeper into Profit First and how landscape business owners can take control of their cash, make more intentional financial decisions, and build stronger, more profitable companies.

I’m looking forward to meeting some of the contractors today and giving them a preview of the conversations we’ll continue at the Summit.



What events are you attending in the last half of 2026?The Green Executive® will be attending three events in the last q...
08/24/2026

What events are you attending in the last half of 2026?

The Green Executive® will be attending three events in the last quarter of the year.

Sahra Linnemann will be at the Women in Green Industry event in September and we will both be attending the LeanScaper Finance Intensive and the Equip Exposition in October.

If you are going to be in attendance, let us know so we can connect with you in person.




Burnout doesn’t happen overnight.It builds a little at a time.You’re estimating jobs, answering customer calls, dealing ...
08/19/2026

Burnout doesn’t happen overnight.

It builds a little at a time.

You’re estimating jobs, answering customer calls, dealing with employees, putting out fires, watching costs climb, and trying to keep crews moving.

Before you know it, you’re working longer hours than ever and wondering why owning a business feels more like the business owns you.

I see this with landscape business owners all the time.

They’ve grown in revenue, added new crews and have more work on the schedule. From the outside, the business looks successful.

But behind the scenes, everything still depends on them.

That’s the problem.

Growth without the right systems, people, financial strategies, and leadership doesn’t create freedom, it creates more responsibility for YOU.

Your goal shouldn’t be to become better at carrying everything yourself.

Build the systems.
Develop your people.
Know your numbers.
Learn to delegate.

That’s how you build a profitable landscape business that can grow without requiring more and more of you.

If your business can’t run without you, it’s time to change the way you’re running your business.

Book a Call :: https://clients.thegreenexecutive.com/book-with-adam





08/14/2026

Consider the long term. Are you setting the business up for years down the road?

08/14/2026

Here are the five things I would do in your business right now if I took over.

08/11/2026

📣 67% of small businesses have less than three months of cash reserves.

Most business owners think they'll start saving money when they have a better month.

The problem is, "better months" have a way of turning into new equipment, higher payroll, another truck payment, or unexpected repairs.

Cash reserves aren't built by accident.

They're built by making them a priority before you think you need them.

I've seen too many landscape companies stay busy all season and still find themselves stressed the moment work slows down or a major expense hits.

The goal isn't just to have money in the bank.

It's to have enough cash that one bad month doesn't force you into bad decisions.

How much time would your cash reserves buy your business today?




08/07/2026

Recently I've been asked to explain what cashflow is and for me, it's simple.....

It's the money coming in and out of your business.

In this video, I'm going to talk through what all is affecting your cashflow and how Profit First can help you build habits to keep more of your cash.



Address

P. O. Box 415
Columbia, IL
62236

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

Telephone

+16187792402

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