07/18/2026
Your readers are searching Pinterest right now. The question is whether your books are what they find. 📌
We ran the numbers during a recent WIP social media intensive, and the thing that surprised us the most most had nothing to do with Instagram. For so many of you, especially those writing for midlife and menopausal women, your readers aren't scrolling. They're searching Pinterest.
So we brought in Pinterest expert Heather Farris to answer the questions you sent in. Swipe through for the strategy.
Pinterest is a search engine, not a social feed, and that one reframe changes everything about how you use it. No daily posting. You batch your pins once a month and let keyword-rich content send readers to your books for years.
The carousel gets into the specifics: why your boards shouldn't be named after you, the two kinds of pins every author needs, and the 90-day patience game that makes it all work.
Save this one for the next time you sit down to market your book.
The full Q&A is on our blog, link in bio.
Want the website and traffic strategy underneath all of it? That lives inside WIP Society, come learn with us.