Permanent Equity

09/22/2023

A critical piece of successfully navigating is having the right team around you.

Trying to figure out if you need an Intermediary? What about an M&A Attorney? We’ve got tools for that.

https://www.permanentequity.com/diligence-team

09/20/2023

Say “due diligence” & you’ll likely get a lot of groans (or frantic googling of “do diligence”). If you’re a seller, it can feel invasive, full of gotchas & like an excuse to renegotiate the deal.

But done well, is about building trust – it’s onboarding.

We ask questions about who you are, what you do & how your business operates – to learn, map a shared reality & fill in details to create a great deal & set the table for what's next.

And, we want sellers to be able to approach diligence confidently, no matter who the buyer is.

So we open-sourced our diligence process.

It's a guide through the purpose, process, posture, and pain points.

Purpose. You know your business better than anyone else. We want to see the reality of who you are, what you do, and how your business operates. Diligence is how you help us see what you see in your business.

Put another way, diligence helps us confidently take risk.

Process. Our full diligence checklist has 181 questions and requests. (Yes, really.) But it’s not as intimidating as it seems. The questions boil down to: Who are you? What do you do? Where are the risks? What else should we know?

Posture. There’s no other way to say it: We’re not trying to screw you over or find reasons to kill the deal or blow up problems to lower our offer. We want to understand the risks and challenges that face your company and work together to create solutions and become good long-term partners.

Pain Points. By the time we get to diligence, we’re committed to making a deal happen – that means problem-solving and brainstorming together. But that doesn’t mean there aren’t bumps, hiccups, and roadblocks. So why would a deal go sideways?

Here’s the thing: Due diligence is intense. It’s work! But with the right tools & prep work, it’s less about document review and more about building strong relationships and high levels of trust.

Get the diligence resources you need: https://loom.ly/ENMWtG8

Due diligence is the process by which you produce all the documentation and answers to verify the history, relationships, and operations tied to your company. At Permanent Equity, we’re curious about the ins and outs of who you are, what you do, and how your business operates. We do the work with ...

09/19/2023

We've shared our process to help sellers, owners, advisors, and buyers navigate the due diligence journey with confidence.

One key? Recognizing that diligence is like putting together a puzzle. 🧩While a seller may have the picture on the box, the buyer’s trying to understand the biz from scratch.

More on how to start, what to do, how to answer, what to ask, and how to structure the team to see it through: www.permanentequity.com/diligence

09/14/2023

📣 Introducing Do Diligence: Navigating the Due Diligence Process to a Deal

We’ve pulled together tools, resources, writing & audio to help sellers prep for & partner well on diligence.

In short, we’re sharing our diligence process.

Dive into the full guide (+ access the interactive PDF version) available here:

Due diligence is the process by which you produce all the documentation and answers to verify the history, relationships, and operations tied to your company. At Permanent Equity, we’re curious about the ins and outs of who you are, what you do, and how your business operates. We do the work with ...

02/21/2023

From in Getting in the Room: To Women with Career Ambitions in Investing

“It is more effective to focus on what you can control – your approach – than waiting for the world to work itself out.”

www.permanentequity.com/writings/getting-in-the-room-to-women-with-career-ambitions-in-investing

02/20/2023

A good network is a powerful thing. But the people in it aren’t mind readers. And some are better suited for some asks than others.

Before you ask your network for help, figure out what you’re asking for.

Full post at: www.permanentequity.com/posts/how-to-use-your-network-or-who-to-ask-for-what-and-why

02/20/2023

“Some (unsolicited, but hopefully helpful) advice to women (or really anyone) who aim to have an active role in investment decision-making”:

🧵 from 's "Getting in the Room: To Women with Career Ambitions in Investing":

1. Don’t wait for invitations.

2. Build real relationships.

3. Get comfortable with uncertainty.

4. Have an opinion...

5. ...hold your opinion loosely...

6. ...say your opinion out loud.

7. Stay flexible; set priorities.

8. Train, test, improve.

"People should earn a place at any table on merit. But the table should be well set, maximizing opportunity for all. And individually, you should aim in action and ambition for whatever seat you want."

Full essay: www.permanentequity.com/writings/getting-in-the-room-to-women-with-career-ambitions-in-investing

02/20/2023

Valuation tail ≠ Decision Dog –

02/17/2023

When you're thinking about employee retention, you've got to know why people leave.

Then you can optimize for why they stay.

Read the full "Find, Hire, Keep" series: https://www.permanentequity.com/posts/find-hire-keep-part-1-who-are-you-competing-with-and-how-do-you-compete

02/17/2023

“There is no clear path to being part of an investment committee…[it] is generally a meandering set of experiences in which you continue to refine your personal filters, opinions, and strategies until a productive pattern emerges.” –

02/17/2023

On running out the ask:

More on using your network effectively:
www.permanentequity.com/posts/how-to-use-your-network-or-who-to-ask-for-what-and-why

02/16/2023

Investing is more training and testing than flexing.

Read the full essay, including advice on building your network, not waiting for invitations, dealing with uncertainty, having an opinion, navigating priorities and finding your right seat from :

www.permanentequity.com/writings/getting-in-the-room-to-women-with-career-ambitions-in-investing