HLJ Creative

10/23/2026

New work! A fresh brand identity for Mullinax Insurance Group✨

When it comes to insurance, having the right coverage and someone you can trust makes all the difference. As Andrew and Margaret prepared to transition their business from The People’s Insurance to Mullinax Insurance, they wanted a brand that reflected their commitment to their clients while feeling approachable, trustworthy, and professional across their three core markets: Personal Insurance, Commercial Insurance, and Life Insurance.

HLJ Creative developed a complete visual identity, including a logo suite, color palette, and typography system. At the center of the brand is an abstracted “M” logomark, designed to give Mullinax a recognizable symbol that works across everything from business cards to digital applications.

We also developed the tagline, “People First Insurance,” as a nod to the company’s former name and the people-first approach Andrew and Margaret have built at the heart of their business. It’s a simple statement that honors where they started while reinforcing their commitment to helping people protect what matters most.

The result is a cohesive, flexible identity that carries the company’s values forward under a new name, giving Mullinax Insurance a strong foundation as the business grows.

Thanks Andrew and Margaret for trusting us with your brand!

Insurance | Logo Design | Visual Identity | HLJ Creative

10/13/2026

New work! A new digital home for Garden Restoration 🌿🐦‍⬛

After HLJ Creative’s Helen Lafaye Johnson designed the original Garden Restoration logo several years ago, owner Charlie Humphries was ready to establish a stronger presence online. Without an active website, prospective clients sometimes wondered if the company was still in business. It was time for a digital home that reflected the quality of work Garden Restoration had been doing all along.

HLJ Creative designed and developed a photography-forward landing page that showcases Garden Restoration’s portfolio across five core services. We focused on positioning the company as a premium garden and landscape service, while keeping Charlie and his expertise at the heart of the story.

Built in WordPress using Elementor, the site includes foundational SEO and AI search optimization considerations, with a flexible structure that can grow as the business expands its online presence.

A big thank you to Caroline and Charlie for trusting us to bring Garden Restoration’s work to life on the web. It’s always fun to design a website when you get to look at beautiful gardens and landscape photography all day!

Landscape Website Design | WordPress Website Design | Elementor Website | Landing Page Design | HLJ Creative

09/17/2026

We’re excited to announce the launch of the refreshed First Sun EAP website!

helps organizations support employees through personal challenges—strengthening well-being, safety, productivity, and workplace performance.

HLJ Creative reimagined the site around First Sun’s established brand, introducing an ADA-compliant color palette, engaging design details, a more intuitive user journey, and foundational SEO.

Copywriting partner brought clarity and personality to the messaging, while digital producer created videos that bring First Sun’s people, purpose, and impact to life.

The result is a more accessible and engaging website that helps employees feel supported, leaders feel confident, and workplaces achieve better outcomes.

Our team truly enjoyed working with CEO, Nancy Grunnet, and Marketing Director, Corinne Queenan, to bring their vision to life.

Website Launch | South Carolina Web Design | Accessible Web Design | ADA Compliance | Employee Assistance Program Website | HLJ Creative | Website Redesign

09/09/2026

Tromad has a personal origin: founder Scott Cawley created the name of his company by combining the names of his two children. And when it came to Tromad’s visual identity, the goal was to give that personal foundation a look that felt strong, capable, and ready to get to work.

Working across roadway development, concrete and asphalt, selective demolition, storm drainage, erosion control, and sediment removal, Tromad needed an identity that could work across its range of services while remaining cohesive across everything from business cards, to hard hats and vehicle wraps.

HLJ Creative developed a typography-driven logo suite with a custom mark at the center of the identity. We rounded out the brand with a type system for future marketing materials and a streamlined style guide, giving Tromad the tools to stay consistent as the company grows!

construction company branding | logo design south carolina | brand identity design | B2B branding | HLJ Creative

09/02/2026

HLJ Creative originally designed and developed the Richland County Bar Association website in 2010, then again in 2018. Fast forward to 2026, and it was time for a third refresh. We rebuilt the site on WordPress using Elementor, creating a more streamlined site that’s easier for RCBA to update and manage as its organization continues to grow.

Behind the scenes, we added custom post types to make frequently changing content, including events and Executive and Advisory Committee members, easier to add, organize, and keep current.

Along with the nine-page website, we created custom solutions for content-heavy sections like job listings, award recipients, and past presidents, and completed foundational SEO optimization to give the refreshed site a solid starting point for search.

The result is a website that still feels like RCBA, with a refreshed design and a more flexible foundation for what’s ahead. Thanks Mandy Wren for trusting us with this rebuild!

wordpress website design | elementor | south carolina web design | HLJ Creative

06/12/2026

15 years in business and still growing! 🎉

It's hard to believe that what was started in 2011 has grown into the team and agency we are today — and we couldn't be more grateful for every client, referral, and relationship that got us here.

At HLJ Creative, we help businesses build a solid digital foundation — from branding and custom websites to SEO built for today's AI-driven search landscape and social media management. We're not just a vendor. We become an extension of your team, for the long haul.

If you or someone you know is ready to grow their digital presence, we'd love to help. Visit hljcreative.com or send us a message to start the conversation.

Growth Starts Here. 🌱

04/06/2026

We're so proud to share this one. 💙

The Regional Community Health Foundation (https://www.facebook.com/rmcfoundation.orangeburgsc) has been serving the Orangeburg region since 1986 — funding cancer care, diabetes support, Alzheimer's resources, and scholarships for future nurses and physicians across Orangeburg, Calhoun, Bamberg, and Barnwell counties. In 2025, a name change brought the need for a complete rebrand. And for the first time in their nearly 40-year history, they needed a website.

We had the privilege of building both from scratch.

That meant a full brand identity, a breast cancer awareness brand extension, a brand standards guide, and a custom website where donors can give to nine charitable funds, students can apply for named scholarships, and community members can explore everything the Foundation does for our region every single day.

For an organization that has done so much for so many, they finally have a digital home to show for it.

Check out the live site → https://rchgiving.foundation

02/04/2026

Let us know if you’d like us to animate your logo! We have had so much fun playing with About Play, LLC’s t logo and watching this ball bounce!

01/29/2026

Supercharge your WordPress agency. Get premium hosting, expert training, co-marketing exposure, and client referrals to fuel growth.

01/27/2026

Jessica Chatham Lathren and I had the pleasure of chatting with Roger Williams (https://www.linkedin.com/in/rogerwilliamsmedia/) of our web hosting company, Kinsta. Check it out here -

https://www.youtube.com/watch?v=HLbwHoRreVU

In this episode of Kinsta Talks, Roger Williams sits down with Helen Lafaye Johnson and Jessica Lathren, the duo behind HLJ Creative. With a journey that spa...