Dr Annette Kendall

10/15/2026

Knowing your product is the bare minimum.

Understanding your customer’s business is how you make yourself valuable.

What does it mean for their bottom line? What’s happening in the market? Does your recommendation actually make financial sense?

That’s what we’re learning in my new course.

ABM 4301-05 | Insight Selling in Agribusiness

Spring 2027.

Because Tigers go further. 🐯


Mizzou Agribusiness Management

10/14/2026

Fall just wants you to pause, take a deep breath, and notice the little things.
Because sometimes the little things are actually the big things. 🍁

So deep for a Wednesday morning.

10/08/2026

09/24/2026

If you’re not singing Happy Birthday to your classmates in your 8am class, swap your Major.

Happy birthday week Tommy Reese & Ian !

Mizzou Agribusiness Management

06/05/2026

Sometimes the most global challenges have very local starting points.

At the Nuffield Agri-Summit in Ireland last month, Phil Hogan, former EU Commissioner for Agriculture, Rural Development, and Trade, shared this piece of advice for young people:

“Work hard for people in your local community first.”

It sounds simple, but it highlights an opportunity for students to help build the capacity of people and communities to feed themselves, beginning with the producer.

Food security begins with the producer. Producers need the knowledge, skills, and networks to operate efficiently, effectively, and collaboratively.

How will you use the skills and knowledge you’re developing in college to strengthen the people, businesses, and communities that food security ultimately depends on?

05/26/2026

If you’re ever in Ireland, put this on your Must Try list.

Hands down it was the best yoghurt I’ve ever tasted. For a brief second I even considered moving to Ireland because we can’t get it in the US (maybe one day ?)

Glenilen Farm started as a small family dairy farm milking 50 cows. Valerie began making yoghurt from their farm milk and selling it at farmers markets while Alan drove products around in a van.

Today they supply retailers including Harrods, Aldi, and Whole Foods Market.

One of the coolest things they showed us was how they think about the brand like a house:

* Who lives there?
* What music do they listen to?
* What does the kitchen look like?
* What values do they have?
* What would threaten the house?

For ag business students, imagine doing this for a Missouri product.

If your brand was a Missouri beef jerky company:

* Maybe the “house” is practical, outdoorsy, family-oriented, watches college football, listens to country music, and values reliability over trendiness.
* Or maybe it’s younger, gym-focused, protein-conscious, listens to podcasts, shops at Costco, and wants convenience and health.

Two very different brand strategies, even though both products are technically “beef jerky.”

05/22/2026

One issue I’m hearing repeatedly while in Northern Ireland and Ireland this week: generation renewal in agriculture.

In Northern Ireland:
• Average farmer age: 59
• 34% of farmers are over 60
• 4 in 10 farmers have no identified successor
• Only 16% of farmers are female

Former EU Agriculture Commissioner Phil Hogan made an important point at an Agri-Summit today: before the next generation can take over, the current generation has to feel financially secure enough to step aside.

A lot of discussion around this issue focuses on attracting young people into agriculture. But Phil Hogan’s message is a timely reminder that addressing the issue of generation renewal also requires efforts focused on the financial security and long-term viability of current farmers.

05/16/2026

Congratulations class of 2026!