09/29/2026
The next voice you hear on the phone may not belong to a person.
Google is beginning to give consumers AI assistants that can call businesses on their behalf, whether that means checking if a product is in stock, asking about pricing, or booking an appointment. The technology is still early, but for Columbus small businesses that rely on the phone, it’s worth paying attention to who, or rather what, is on the other end of the line.
That means your team may need to get comfortable talking to AI assistants as well as actual humans. Clear, accurate information about hours, pricing, availability, and policies matters even more when a call can be handled and recorded without a person taking notes.
There’s an upside, too! The same technology can take some of the tedious calls off your plate, from checking on an order to navigating an endless hold queue. Hey, less time on hold is something we can all get behind