Cruise & Associates

Cruise & Associates Cruise & Associates specializes in income taxes, tax planning, bookkeeping, payroll, business contro At Cruise & Associates, we work for people who work.

Robert F. Cruise started the company in 1991 to help small to mid-size owners grow their business and take it to the next level. Our goal is to meet your accounting needs and ensure your finances are streamlined and efficient. We want to increase your income and reduce your tax liability. We listen to your needs and work one-on-one with you to develop the right plan for you and your business. We b

elieve in educating our clients and giving them the best service to provide them with the tools they need to be successful. To learn more about us, visit our website at www.cruise-associates.com

Securities offered through Grove Point Investments, LLC, member FINRA/SIPC. Investment Advisory Services offered through Grove Point Advisors, LLC. Grove Point Investments, LLC & Grove Point Advisors LLC are subsidiaries of Grove Point Financial, LLC. Cruise & Associates is not affiliated with Grove Point Financial, LLC or its subsidiaries. Financial Professionals may only discuss or transact business with residents of state(s) and jurisdiction(s) in which they are properly registered or licensed.

12/26/2025
Creating a home inventory can help you fully recover any property losses you incur. Include these four things.
12/26/2025

Creating a home inventory can help you fully recover any property losses you incur. Include these four things.

Creating an inventory of your possessions can save you time, money and aggravation in the event you someday suffer losses.

Want to test your life insurance knowledge? Take our quiz and find out where you rank.
12/24/2025

Want to test your life insurance knowledge? Take our quiz and find out where you rank.

How much do you know about one of the most important tools you have to help protect your and your family’s financial future?

Strong businesses are built on smart decisions, and smart decisions start with accurate books. Let us handle the numbers...
12/24/2025

Strong businesses are built on smart decisions, and smart decisions start with accurate books. Let us handle the numbers, so you can focus on growth, clarity, and running your business with confidence.
We can help you reach your accounting goals.
📱800-401-4284
📍 Albion • Columbus • Grand Island • Lincoln • Norfolk • Omaha • Wayne
🌐 https://loom.ly/PW_JR5M
📩 [email protected]

Have a happy and safe Christmas holiday.Our offices will reopen at 8 am on Friday, December 26th.
12/24/2025

Have a happy and safe Christmas holiday.

Our offices will reopen at 8 am on Friday, December 26th.

12/23/2025

Sign up now for an Online Account and have access to your tax information and all the tools you’ll need throughout filing season, without phone calls or wait times. Visit: www.irs.gov/accounts

12/23/2025
🎄 National Ugly Sweater Day Fun! 🎄On Friday, December 19th, several of our associates joined in the holiday spirit by ce...
12/23/2025

🎄 National Ugly Sweater Day Fun! 🎄

On Friday, December 19th, several of our associates joined in the holiday spirit by celebrating National Ugly Sweater Day! We had a blast showing off our festive sweaters and soaking in the sweet air of holiday cheer.

Did you get a chance to wear your favorite ugly sweater? We’d love to see it! Share your photos in the comments below and keep the holiday fun going!

✨ Let’s spread the joy one sweater at a time! ✨

Q: A non-Newtonian fluid, this household item originally contained 65% dimethyl siloxane, 17% silica, 9% Thixatrol ST, 4...
12/22/2025

Q: A non-Newtonian fluid, this household item originally contained 65% dimethyl siloxane, 17% silica, 9% Thixatrol ST, 4% polydimethylsiloxane, 1% decamethyl cyclopentasiloxane, 1% glycerine, and 1% titanium dioxide. Scientists happened upon it during World War II. Today, it is found in many grocery stores (though you probably don’t want to eat it). What is it?

A: Silly Putty

Second homes have unique risks and insuring them is different than a primary home.
12/22/2025

Second homes have unique risks and insuring them is different than a primary home.

There are unique risks of owning a second home and obtaining the proper coverage may protect you from financial risk.

Address

4213 38 St.,Suite 100
Columbus, NE
68601

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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Our Story

Providing accounting services with a personal touch is why Cruise & Associates was established in 1991. Since then, accountants at our firm uphold our mission to reduce the amount of taxes you pay and keep more money in your pocket. We want to increase your income while helping you reduce your tax liability.

We believe you cannot find more professional accountants than at Cruise & Associates. Not only do we provide control without effort, but we also provide reliability, trust, and peace of mind. If you are looking for an accountant with skill and finesse, you will feel secure, knowing professionals are handling your accounting matters. At Cruise and Associates, Inc., we can meet the needs of both individuals and small business owners. We specialize in income taxes and IRS & State Representation. We will return your phone calls quickly and efficiently while making sure you are never stuck paying a penalty by maintaining strict adherence to deadlines. You will be working with a firm that is large enough to handle diverse needs yet still able to give you the personalized attention that both you and your accounts need. We provide our clients with personalized services through income tax, business, and accounting services. Our specialty is in helping our clients reduce their tax liability and increase their income. You can place confidence in us knowing that everything has been taken care of.