03/10/2022
In anticipation and amplification of the 2020 BET Awards, select social influencers and celebrities were strategically integrated in cross-functional, social-based promotions, all with the objective to set the stage for the award show, impact and engage talent and fans and enable local support to Black-owned businesses.
The Cultural Kit was sent to 26 social influencers & celebrity talent including 8 black-owned businesses: , The Water Dancer by Ta-Nehisi Coates, , , , , ,