Retail is Detail

01/03/2018

About 99% of the nation's retailers are small businesses, with 50 or fewer employees. Here are 6 New Year's resolutions for the 99%ers to help them realize a happier, more profitable year in 2018.

12/04/2017

From tech integrations to Instagram-worthy aesthetics, Gen Z has high expectations for brick-and-mortar stores.

12/03/2017

More bad news for America’s shopping malls: Consumers are shopping closer to home. And increasingly, home is not where the malls are.

11/22/2017

There are a few reasons retailers are pushing especially hard to get customers into stores this year.

11/17/2017

For years, Black Friday signaled the beginning of Christmas shopping. The day after Thanksgiving was a frantic day of driving to the store at the crack of dawn to fight off other shoppers for great deals. For people who truly hated the ritual, I have some good news for you: Black Friday is going awa...

11/17/2017

Food for thought ...

Ultimately, the more your Black Friday deals reward the types of customers you want to keep, the greater the rewards you will reap from your efforts.

11/14/2017

Deb was featured on ABC6 in Columbus last night.

COLUMBUS, Ohio (WSYX/WTTE) -- The way you shop now might be in the history books someday.Deb Miller, of Boulevard Strategies, said department stores used to be what pulled people into the malls, but these days that's changing.Amazon plays the convenience g

11/13/2017

Millennials' favorite brands according to spending data from more than 15,000 18 to 35-year-olds demographic.

11/08/2017

Holiday Shoppers Want Fast, Free and Convenient — and That Means BOPIS 11/07/2017 Consumers are putting the squeeze on retailers when it comes to delivery costs and speed, according Deloitte’s 32nd Annual Holiday Survey of consumer spending intentions and trends. Free shipping is a favorite: shopper...

11/08/2017

Amazon has started briefly cutting prices on third-party sellers' goods and absorbing the difference itself.

11/02/2017

Maybe Black Friday has run its course?

See the latest list of stores turning the lights out for turkey day.

10/24/2017

Boulevard Strategies was featured in Columbus CEO

Shoppers are seeking feel-good experiences, not just a good deal.