Vetta Sales Consulting

04/23/2026

https://podcasts.apple.com/us/podcast/the-making-of-a-leader-from-self-belief-to/id1280739048?i=1000751003592&l=pt-BR

Episódio de podcast · I Am Refocused Radio · 23 de fevereiro · 28 min

04/13/2026

https://www.vettainsights.com/post/ai-won-t-replace-great-salespeople-but-it-will-expose-average-ones

Anyone who really knows me knows we talk about AI a lot in our household. A lot. How is it reshaping business? How it will impact companies of every size. How it will redefine the job market, regardless of age, experience, or education.At this point, it's no longer a debate. AI isn’t a fad. It's a...

04/09/2026

https://www.vettainsights.com/post/it-s-not-a-pipeline-problem

After a month on the road speaking to some incredible groups, I came back to a flood of DMs offering ways to "build more pipeline, convert leads, and automate outreach."I know I'm not alone in this.But here's the irony… 90% of the people reaching out have no idea what I actually do.Maybe they can ...

04/07/2026

https://www.vettainsights.com/post/if-you-wouldn-t-use-a-60lb-computer-why-use-1970s-hiring-methods

One of the most common objections I hear when talking to companies about evolving how they hire, manage, and develop leaders is:“But this is how we’ve always done it.”That mindset sounds harmless until you apply it to literally anything else.The first computer I ever used to type a paper was a...

03/26/2026

https://www.vettainsights.com/post/teams-win-with-people-or-not-at-all

There's always a moment right before a talk begins that I've come to recognize: the room settles, conversations taper off, and there's this quiet pause in the air. Not tension exactly… just anticipation.I was there early, as always. Walking the room, taking in the setup, grounding myself before th...

03/19/2026

https://www.vettainsights.com/post/i-can-t-drive-55

03/19/2026

https://www.vettainsights.com/post/chaos

One of the most misunderstood drives is Low Consistency.Let’s clear something up first: Low Consistency does NOT mean you're inconsistent.It means you're wired to manage multiple priorities, handle change, and stay effective when things get chaotic. Where some people need structure and routine, Lo...

03/09/2026

https://www.vettainsights.com/post/why-great-people-underperform-in-the-wrong-roles

46% of your hires will fail in their role within 18 months.It's not a talent problem. It's a role alignment problem.Research shows that nearly half of people hired today will no longer be in that role within 18 months. And of the 56% who remain, many are operating far below their optimal performance...

03/03/2026

https://www.vettainsights.com/post/pattern-recognition

Two conversations. Same pattern.Top performer. Crushing quota. Loved by clients.Miserable.Another one? Promoted to leadership.Struggled. Failed.Told they "weren’t working hard enough." Here's the truth no one wants to say: It's not a talent problem. It's an alignment problem. We're still forcing p...

02/24/2026

Leadership Lens

I've had amazing leaders and mentors. And I've had some really bad ones. I used to think resilience meant tolerating behavior that leaders should have addressed.

Earlier in my career, I was a high-performing revenue producer with a big personality and strong results.

I was also:
– Told to consider “finishing school” so I could be more demure.
– Criticized for wearing high heels because I was “selling something other than software."
– Advised that being a single mother was a "choice” that would limit my advancement.
– Labeled “too successful” when my performance outpaced my leader's comfort.

At the time, I brushed it off. I told myself: perform better. Be tougher. Don't make it a thing.

But here's what I understand now:
The issue wasn't my personality.
It wasn't my shoes.
It wasn't my motherhood.
It wasn’t even my success.
It was leadership.

When harassment is reframed as a coaching opportunity for the person being targeted, culture doesn't improve; it erodes.

When insecurity is promoted into authority, performance becomes threatening.

When leaders are chosen for tenure, technical ability, or politics rather than emotional maturity and integrity, everyone pays the price.

Especially the highest performers.

The cost of choosing the wrong leaders isn’t just turnover.
It’s suppressed potential.
It’s normalized bias.
Its top performers learning to shrink.

We have to be more thoughtful about whom we hand power to.
Because culture isn't what leaders say.

It’s what they tolerate.

Leadership LensI've had amazing leaders and mentors. And I've had some really bad ones. I used to think resilience meant tolerating behavior that leaders should have addressed.Earlier in my career, I was a high-performing revenue producer with a big personality and strong results.I was also:– Told...

02/16/2026

https://www.vettainsights.com/post/chaos-theory

I thrive in chaos.Which is fortunate, because chaos has been a consistent thread throughout my life.I grew up in a full house where space, attention, and resources were limited. I began working full-time at 18 to fund my life while earning two college degrees. I chose sales, one of the most unpredic...