09/02/2026
Another “hometown” clothing store is moving into North Main—and they’re betting our Walnut Creek pride will sell them dresses.
VICI’s grand opening is more than retail fluff. It’s a test of how we value local roots versus empty storefronts.
• 2,200 sq ft shop at 1366 N. Main, opens Sept. 10
• Online since 2012, shipping dresses nationwide
• In-store exclusive jewelry you can’t buy online
• New athleisure line for your Iron Horse Trail strut
• HQ still parked right here in town
I love a local success story. But do we really need another boutique when traffic’s a mess and housing’s scarce? Authentic hometown pride should mean more than a catchy back-home narrative.
Is VICI a true Walnut Creek champion or just slick marketing? Tell us why!
Walnut Creek's homegrown brand VICI opens its first permanent store at 1366 N. Main St. Sept. 10. Here's what to expect, when to go, and if it's worth the trip.