Tanya Easterling

Tanya Easterling Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Tanya Easterling, Business consultant, 1, Converse, TX.
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Cashflow Strategist | International Bestselling Author in 8 Categories | FORCE Magazine Jan 2026 Cover | Ramsey Solutions Master Financial Coach | Founder of Tanya Easterling Consulting & AAU Medical

The SBA 8(a) Business Development program is one of the most powerful tools in federal contracting. But it comes with an...
08/24/2026

The SBA 8(a) Business Development program is one of the most powerful tools in federal contracting. But it comes with an expiration date: 9 years.

During years 1–4 (Developmental Stage), sole-source awards flow easily. But by years 5–9 (Transitional Stage), firms are required to achieve a growing mix of non-8(a) business activity.

If you don't use your program years to:
✔️Form long-term Joint Ventures and Mentor-Protégé relationships
✔️Secure full-and-open subcontracting roles
✔️Diversify into commercial revenue streams

You will face an existential revenue cliff the moment you graduate. Program status gets you in the door, but operational capability keeps the business alive.

Preparing your firm's 8(a) transition or exit strategy? Drop a 🏛️ below or DM me to audit your pipeline.

One of the most painful moments for growing CEOs is staring at a tax bill for profits they haven't actually collected in...
08/20/2026

One of the most painful moments for growing CEOs is staring at a tax bill for profits they haven't actually collected in cash.

When your business scales, your accounting method often shifts to accrual. That means if you deliver a service in March and issue a $50,000 invoice, your P&L registers $50,000 in income immediately.

But if that client takes 60 or 90 days to pay, you still have to cover payroll, software, taxes, and vendor bills today.

3 Ways to Kill Phantom Profit:
1. Enforce strict Net 15 or upfront deposit payment terms.
2. Stop paying performance bonuses on invoiced work—pay them on collected cash.
3. Run a weekly AR Aging Report to catch late payers before they threaten cash flow.

Stop letting uncollected receivables run your business. DM me "CASHFLOW" to lock in a fractional CFO review.

The deregulation of NIL created a gold rush—not just for athletes, but for predatory "representatives."We constantly see...
08/19/2026

The deregulation of NIL created a gold rush—not just for athletes, but for predatory "representatives."

We constantly see young athletes sign representation agreements handing over 20% to 30% of all gross NIL revenue to unaccredited managers. On a $10,000 deal, that means $3,000 goes to the rep, $3,000 goes to taxes, and you walk away with less than half of what your name was worth.

What Athletes & Parents Need to Check:
🔍Are they state-registered athlete agents?
🔍Do they carry errors and omissions (E&O) insurance?
🔍Is their fee capped at a reasonable industry standard rate?
🔍Are they giving real legal/financial protection, or just skimming cash?

Protect your earnings before you sign a rep agreement - let's schedule that NIL deal review.

Tanya Easterling

Federal contracting officers process hundreds of potential vendor profiles a week. When you send them a vague, multi-pag...
08/17/2026

Federal contracting officers process hundreds of potential vendor profiles a week. When you send them a vague, multi-page presentation deck, you aren't showing capability—you're showing that you don't understand how government procurement works.

A winning Capability Statement is a targeted 1-page resume for your business. It needs to be tailored specifically to the agency or Prime contractor you are targeting.

The 5 Non-Negotiable Elements:
✔️Core Competencies: Short, bulleted list of what you actually do best.
✔️Past Performance: Quantifiable results from previous contracts (agency, dollar value, scope).
✔️Differentiators: Why your solution is lower risk or higher quality than competitors.
✔️Company Data: UEI, CAGE Code, NAICS codes, and socio-economic set-asides (8a, WOSB, HUBZone, SDVOSB).
✔️Contact Info: A direct line to a decision-maker, not an info@ email address.

Want a feedback check on your current Cap Statement? DM me "CAPABILITY" and let's optimize it for government buyers.

Social media loves celebrating "7-figure businesses." But revenue only measures throughput—it doesn't measure financial ...
08/14/2026

Social media loves celebrating "7-figure businesses." But revenue only measures throughput—it doesn't measure financial health. 🩺

When you scale top-line revenue without protecting your net profit margins, you scale your risk exposure:
✔️Larger payroll burdens
✔️Higher software and vendor overhead
✔️Increased tax complexity
✔️Massive working capital requirements

If a $2M company with a 2.5% net margin experiences a 30-day payment delay from one major client, they miss payroll. Meanwhile, a lean $500k company operating at a 30% net margin has cash reserves, flexibility, and real wealth creation.

Build a business that pays you, not just a business that handles high transaction volume.

Want to optimize your net profit margins and audit your expense leakage? DM me "MARGIN" or click the link in my bio to book a CFO strategy session.

Young athletes are routinely handed "quick" 1-page agreement forms by local businesses, agencies, or apparel brands. The...
08/12/2026

Young athletes are routinely handed "quick" 1-page agreement forms by local businesses, agencies, or apparel brands. The payout looks good today ($500–$1,000), so they sign without a second thought.

Here is what "In Perpetuity" actually means: You gave that brand permission to use your image, voice, and likeness for the rest of your life without paying you another dime.

If you make it to the professional level, that same brand can keep selling merchandise featuring your face, riding your pro fame without giving you a percentage of the revenue.

Rule #1 of NIL: Never sign away perpetual rights. Term-limit every single endorsement to 6–12 months max.

Don't lock yourself out of your future value. Schedule an independent NIL Contract Review before you sign! 🔍

Tanya Easterling

The fastest way for a emerging federal contractor to waste thousands of dollars is bidding on Prime contracts they aren'...
08/11/2026

The fastest way for a emerging federal contractor to waste thousands of dollars is bidding on Prime contracts they aren't equipped to document past success for.

Contracting officers are risk-averse. When evaluating proposals under FAR Part 15, Past Performance is often weighted just as heavily as technical capability and price. If you don't have relevant past performance records (or CPARS evaluations), your proposal is an automatic high-risk rating.

Instead of throwing hail marys at SAM.gov:
✔️Form Joint Ventures (JVs) or Mentor-Protégé agreements to leverage a partner's past performance.
✔️Target Subcontracting Roles under Large Primes who need specialized niche capabilities.
✔️Pursue Micro-Purchases & Simplified Acquisitions to build your initial past performance resume quickly.

Need to structure a compliant Teaming Agreement or Joint Venture? Drop a 📄 in the comments or DM me "PAST PERF" to talk strategy.

Social media business gurus love preaching about EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization...
08/07/2026

Social media business gurus love preaching about EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) as the ultimate sign of a healthy company.

Here’s the problem: EBITDA completely ignores changes in working capital, capital expenditures, and payment timing.

If your gross revenues look fantastic, but your Cash Conversion Cycle is 90 days out, your profitable business is constantly living on life support. You are forced to rely on expensive line-of-credit draws just to cover current operations while waiting on pending receivables.

Stop managing your business to impress investors on paper. Start managing your cash flow to ensure operational longevity.

Ready to fix your cash conversion cycle and stop chasing receivables? It's time to book a fractional CFO strategy review.

he excitement of signing a first major NIL sponsorship often blinds families to the bigger picture: financial aid mechan...
08/05/2026

he excitement of signing a first major NIL sponsorship often blinds families to the bigger picture: financial aid mechanics.

Federal need-based aid (like Pell Grants) and institutional grants rely heavily on the student's reported income on tax returns. Because NIL pay is classified as self-employment income, even modest earnings can push a student past the income protection allowance.

Suddenly, the $10,000 to $15,000 you earned endorsing a local brand causes your university to reduce your need-based institutional aid by $18,000 the following academic year.

Before signing any deal, sit down with a financial advisor who understands both tax brackets and higher-education financial aid structures.

Save your tuition balance! Drop a 🛑 below if you want an NIL-to-Aid impact assessment for your student-athlete.

In the rush to scale a new defense or civilian contract, prime contractors often bring on 1099 specialized consultants t...
08/04/2026

In the rush to scale a new defense or civilian contract, prime contractors often bring on 1099 specialized consultants to fill immediate capability gaps. But if you start managing those 1099s like internal staff—mandating specific shifts, issuing them internal domain emails, or preventing them from taking outside commercial work—you are playing with fire.

The Department of Labor and DCAA actively cross-reference labor categories. Misclassification invalidates your indirect rate allocations and exposes your firm to severe False Claims Act scrutiny.

If you need direct operational control over a team member's schedule and tools, pay the payroll taxes and hire a W-2. If you use a 1099, mandate deliverable-based task orders and let them run as an independent business.

Unsure if your subcontractor agreements will clear a federal audit? Drop a 📄 below or DM me "AUDIT" to review your sub-tier compliance.

Address

1
Converse, TX
78109

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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