J. Rachel West

05/27/2026

The library hung up the flyer for my talk yesterday 🤗

05/15/2026

If you're in the Maryville, TN area tomorrow and are looking for a family-friendly, community festival, check out Fine Arts Connection's 40 Years Celebration!

I'll be there around 12:30 if anyone would like to join me!

We can’t wait to see you this weekend! 🧡🎶

Join us for our 40th Anniversary Festival! Filled with music, art, and our Maryville community.

Bring your friends, bring your family, and come enjoy this free community event with us.

📅 Saturday, May 16th, 2026
⏰ 10:00 AM – 4:00 PM
📍 Fine Arts Connection School
1922 E Lamar Alexander Pkwy, Maryville, TN

See you soon! 🎉✨

04/30/2026

Just like yin and yang, light and dark, I believe there has to be balance between a brand and a business.

The brand is what we communicate: offers, value, messaging, and the way people connect to what we do.

The business is how we operate: sales funnels, internal procedures, team structure, and strategy.

When one is out of balance, the other has to work overtime to compensate. And that’s exhausting.

For many business owners, this imbalance leads to burnout, frustration, loss of passion, and feeling disconnected from the very thing they once loved doing.

So what’s really going on?

This is often the moment founders and business owners find me.

They know something’s off because they can feel it. But when you’re deep inside the day-to-day, it’s hard to step back and see the bigger picture.

My job is to uncover what’s happening beneath the surface. We put everything on the table with honesty, clarity, and strategy in mind.

We move beyond recycled marketing advice and focus on real strategic direction for your business.

What excites me most about this work is helping people reconnect with why they started in the first place.

Trust your gut. If something feels off, listen.

Your business is usually trying to tell you something.

04/27/2026

When was the last time you looked at your business’s social media profiles?

I don’t mean, when was the last time you posted.

I’m talking about the last time you looked at each profile page and reviewed/ audited it.

Do your profile photos match across platforms?

Is your handle the same/ close to your brand name?

Are you utilizing specific platform features?

Can people easily get in touch with you?

What you find may surprise you, but this is why it’s so important to Optimize Your Social Media Profiles.

It’s important to set up your profiles in a strategic way so that when someone lands on your social media they know (ideally immediately)…

👉 Who you are
👉 Who you help
👉 How you help
👉 How to get in touch

When these aren’t easy to identify, viewers find it frustrating. They don’t want to dig to understand what you do. They just want to know if you can help them.

Think of how many times you’ve bounced off a page because the information was buried… Time is a commodity.

If you’d like to learn more about how you can Optimize your Social Media Profiles, join me Tuesday, May 26th at 9:30am at the Jefferson City Public Library as I present on this very topic.

This is an open and welcoming space for any business ready to give the gift of quick and easy information to viewers on social media.

This free workshop is in partnership with Tennessee Small Business Development Centers (TSBDC) and the Jefferson County TN Chamber.

04/20/2026

I’ve been ashamed of my brand longer than I realized.

For over a year, I’ve hardly used my logo. I stopped using my branded fonts and colors. Instead, I used whatever I liked from templates. lol

Talk about an identity crisis as a Brand & Marketing Strategist who doesn’t even use her own branding 🥸

Deep down, I knew the reason why. My brand no longer felt like MINE.

Using my logo felt embarrassing, and out of touch with my new business goals and aspirations. It didn’t feel like me.

I knew I had to do something about it, or else my business wasn’t going to stabilize/ scale.

I was forcing a business to work when I didn’t even like the brand leading the way. No wonder everything felt difficult and “wrong”.

So, I decided to do something about it.

👉 I hired a brand designer for my new logo and visuals.
👉 I purchased my new website domain and started building my Squarespace site.
👉 I’m developing my new messaging style.
👉 I’m refocusing on my target audience, and building offers aligned to their needs.
👉 I could keep going.

Point is- if you’re serious about your business and brand, you have to DO something about it.

You already know what’s going to happen if you do nothing.

Yeah it might be scary, but I’ve got you. I’m here to help.

I get it, I’ve been through it too, and I know how to get you out of the funk.

Imagine your business working together with brand alignment, marketing strategy, and intentional visibility working for you, not against you. 🧡

Email me at [email protected] if you’re ready to make a change.

PS: 🧡 Thank you for giving me grace as I go through my own messy but beautiful rebranding. I can’t wait to show you more.

04/18/2026

R ‘n R-ed a lot this weekend with my soul sista and Mimi 🧡

We stayed in Asheville, NC, and ONE of the highlights was experiencing our first Salt Cave together.

I was blessed to grow up with a Mimi who taught me the power of a massage & self care. We both agree there’s no such thing as a bad massage.

Since I can remember, we’ve always done couples massages together. So, to share this outstanding, energetically-healing massage together was EPIC & salty.

It’s also her first one since shoulder surgery in Feb 🤩 She’s above and beyond her doctor’s orders!

I’d love to give a massive thank you to the entire team at for accommodating our needs. The entire experience from start to finish was flawless.

⚡️The energy of the property,
⚡️The cleanliness of the space,
⚡️The friendliness of the entire team,
⚡️The expertise of the massage therapists,
⚡️The hot Himalayan salt stone, sound therapy, and CBD therapy Add-ons 🙌
⚡️The SALT CAVE 😍🙏🧡☺️
⚡️The surprise of a private tea afterwards

If you’ve never experienced this… you need to!

Thank you, Jason and Forrest 🧡🙏

04/17/2026

Knoxville Biz Owners! Don’t let branding and marketing swarm you! 🐝 Bee proactive and buzz into my inbox to book a 1:1 with me.

You don’t need to prepare anything for a 1:1 with me. Simply come as you are and bee ready to talk all things you!

It’s time to get your marketing bees and Q’s stable and sweet 🍯

Your business is the Queen Bee… and I’ll be your favorite worker bee 😂

[email protected]

04/16/2026

How many times have you let the fear of marketing prevent you from doing something that would lead to a sale?

A lot of clients come to me fearful to make a change in their marketing. They’re afraid to take the next step.

What if it doesn’t work? What if they spend this money hiring a Brand & Marketing Strategist and nothing comes from it?

There’s a lot of anxiety trying something new. It’s the fear of the unknown. “What if I spend all this time and money on something and it doesn’t work?”

Not to mention, most of my clients come to me after they’ve been burned by other marketing agencies. Maybe they were scams. Maybe they just weren’t the right fit.

So it’s hard to trust again. It’s hard to believe that something that felt a little traumatic in the past could actually turn into something good.

But if we continue to hold ourselves back and not take the initiative… imagine all of the opportunities you’re already missing out on.

The thing is, you know that what you’re doing right now isn’t working. You wouldn’t be here reading this if your marketing was working and everything was going the way you wanted it to.

And it’s okay to not be okay right now.

It’s okay to need help and say, “this is outside of my scope.”

Most business owners didn’t start their business so they could spend all their time posting on social media, sending emails, designing a brand, or building marketing strategies.

You started your business to do the thing you love.

When you work with me, I am focused on your highest good.

I connect you to your target audience through branding, marketing, and visibility solutions that are unique to you.

No one else is like you. It would be disingenuous of me to use a strategy between my clients, because every brand is unique.

Look, you’ve tried the books, followed the top accounts, tried to be more visible, etc. But it’s just not working.

It’s not your fault. You’ve tried and done your best.

But- It’s okay to say that you need help. And, I’m here when you’re ready to create a marketing strategy built FOR you and WITH you.

Email me: [email protected]