09/04/2026
Your brand isn’t just what you say it is.
During a recent Data Dialogue, Dez Joslin from Enarche made an important distinction about the data we use to tell our firm’s story.
We tend to lean heavily on quantitative data because it’s easy to capture: win rates, project size, revenue, square footage.
But qualitative data can help us understand how our brand is actually perceived.
What words do clients use to describe us? What problems do they trust us to solve? What are we known for being really good at?
Are you tracking qualitative data? What metrics, and how do you capture it?