Beetle & Frog

07/24/2026

1 page for all your services. Or 24 pages ranking across your city. That's the difference between invisible and page 1.

Most service businesses have one "Services" page. 15 bullet points. Roof repair, gutter cleaning, window replacement, siding. All on one URL. Google doesn't read that as authority. Google reads one page covering 15 topics and says "this page doesn't own any of them." So it ranks you for nothing.

The fix is individual pages. One per service. Each one says what it is, who it's for, how it helps, and where you do it. That alone changes the game.

But if you want to get really good, you layer in hub pages for every city and neighborhood you serve. Those hub pages link to your service pages. So Google sees all of it together. WHERE you serve. WHAT you do. And how it connects.

A business with 6 services across 4 cities can end up with 40+ pages. Not bloat. Structure. Each page tells Google something specific about who you serve and where.

Nobody has time for that when they're running a business.

Payroll, customers, meetings, lunches, kids. The day is full before you touch your website. So the single services page stays. You tell yourself you'll get to it. Or worse, you don't even know that one page is why you're not showing up.

That's why we exist. My job is to make sure your site has the pages it needs to rank. Not yours. Mine. Someone whose whole job is to keep content fresh and make sure Google knows where you belong.

The chiropractor in Corona I mentioned in another post? Page 1 across the city for his main terms. Not because his site is prettier. Because Google can see exactly who he serves and where.

Most web designers will tell you a single services page is standard. Here's the truth. Standard is exactly why your competitor with 24 pages shows up first and you're still on page 4.

Open your site. Count your service pages. Not your services. Your pages. If you've got 15 services on one page, DM me your website. I'll show you which ones to spin out first.

01/15/2025

11/11/2021

Ever been hacked on your website?

Have you had to deal with the complications of getting google to mark your website as “safe” again?

It’s a pain! And it’s time consuming! Definitely not something you’d want to do…

One of my clients recently got their website hacked.

The attacker duplicated the website into static pages and then added a randomizer to send out malicious phishing pages to victims where they’d get served pop up ads.

My client learned this only after Google marked the website as dangerous…

And by that time it was too late. The damage was done and he lost the site.

We worked together to build a new one in its place so he could get google to verify his site as safe again.

This process took almost a week and a half!

Because the website was dangerous, google revoked his ads; costing him valuable new acquisition.

All of this to say, be safe. Only use scripts, plugins, and themes that you know and trust.

And if you hire someone to help you, make sure they do the same for YOUR website.

It will save you time, headache, and hassle in the future.

11/05/2021

people always want to the best...

🔎 The best steakhouse
🔎 The best photographer
🔎 The best restaurant
🔎 The best.... WHATEVER

But does that first result actually mean that they're the "Best"??

Sometimes, sure maybe they are the best. But that's not always the case...

The game of search rankings takes a mixture of several things to make Google and other search engines to see you as "The Best"....

1.) Quality Engaging Content
2.) Relevent site content that is targeted
3.) How much organic traffic you're getting
4.) Reputation and Engagement
5.) User friendly experience

Google and other search engines want to serve searchers with QUALITY results whenever they can. So it's algorithm sorts through all possible sources to see if the results are....

Quality, relevant, current, engaging, and easy to use (fast to load and not malicious).

That's why everywhere you go you'll hear "content is king"! Because it will literally make or break your branding

So what do you do? How do you know that you're website is going to serve you like the best employee you've ever had?

You've gotta put in the work....

You've gotta make sure that it resonates with your audience.

You've gotta use the tools available to look at your sites performance and actively monitor what's working, and even more importantly...

What's NOT working.

Make the changes you need to make to get the best possible score.

Keep doing what's working, and change what's not serving you.

Running an online presence takes time and persistence.

Got a question about your SEO and how the Goog sees your business online?

Drop a comment below or send me a PM. I'm here to help!

10/26/2021

Your time is valuable. Stop giving it away for free (unless you want to).

Every single one of us has something that we are truly passionate about in our businesses. We spend so much time running our businesses when we do choose to give something away, it should be because we want to and not because someone asked us to.

Exposure won’t pay your bills, but giving back to the community to forge relationships will.

Do what you love, and love what you do!

10/19/2021

At this time of year when you’re super busy, you don’t have time to not have time!

You’ve got Halloween, Thanksgiving, Hanukkah, Christmas, Kwanzaa, New Years…..

And theeeennn VALENTINE’S DAY!!

You’ve got sessions booked and invoices going out. Style guides, session reminders, retainer emails…..

I could go on and on…

All of these things are fundamental to running your business and staying on top of your calendar…

I’m sure just thinking of all this is giving you a mild sense of anxiety right now… it’s so much to do!

That’s exactly what we can help with. We can help remove some of those day to day tasks that get buried under hours of editing and just trying to make sure everything is sent out on time.

Post in the comments the one thing that you could use automated in your business.

It’s time to take back your time and start building systems to make your job easier.

10/13/2021

The best days include love and coffee!

This is how I get ready for a long day of design, development, meetings and ideation.

My design process starts out as a sketch every single time.

Sketching let’s the best ideas come out naturally and good ideas build better ideas.

And better ideas build GREAT ideas!

Designing brands or functional web apps takes planning and design for the way real people are going to use the product.

Whether it’s an intake form, a photo gallery, an interactive viewer, whatever it is….

It has to be designed with the end user in mind…

What’s gonna make
- them enjoy using it?
- their experience easy?
- make decisions faster (to make you more money)

“The best design is invisible.”

What are you working on today?

10/05/2021

Yesterday, the world literally stopped working!

What do I mean?

I talk to people every day that use social media to:

- Connect to their audience
- Maintain conversations
- Get new clients
- Generate new leads

For many, making a website was their least concern because all of their energy is spent on IG and FB.

"A website isn't really important right now because I do everything on Instagram."

"I have Instagram and Facebook, so I don't really need a place off social media to connect."

Sound familiar to anybody?

So what happened to them when their whole world stopped?

Their entire way of getting leads, communication, lead gen....
It all stopped!

Client's couldn't communicate with them, their entire marketing pipeline went down.

You're putting your entire business at risk If you're putting all of your eggs in the social media basket.

If you're a business owner that this sounds like you, you need a presence OUTSIDE of social media.

You need a website that works for you.

You need a brand that people remember and even when social media falls, they remember who you are and go to to get in touch with you.

Having your own online presence, a website that works for you, and a memorable brand is an investment into your business that will never go down if Facebook, or Instagram, or TikTok go down.

It's a place you can control that will be there, be reliable, and offer value to your business that social media can't always offer.

I can help with this. I build brands and websites that people remember.

Don't get stuck with this happening again. Send me a message so we can build you a Facebook/IG crash-proof website so you can avoid having this happen to you.