Vertical Internet Marketing

Vertical Internet Marketing We help businesses develop reliable sales funnels so they can scale quickly & stop wasting resources.

We help small businesses transform their sales channels to be profitable and sustainable so they can have the freedom to be generous stewards of their time and money.

🚨 Google’s 𝐌𝐚𝐫𝐜𝐡 𝟐𝟎𝟐𝟔 𝐂𝐨𝐫𝐞 𝐔𝐩𝐝𝐚𝐭𝐞 is underway.If your rankings, clicks, or lead volume suddenly feel off, this could be ...
04/02/2026

🚨 Google’s 𝐌𝐚𝐫𝐜𝐡 𝟐𝟎𝟐𝟔 𝐂𝐨𝐫𝐞 𝐔𝐩𝐝𝐚𝐭𝐞 is underway.

If your rankings, clicks, or lead volume suddenly feel off, this could be the reason.

𝐖𝐡𝐚𝐭’𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠:
• Rollout started 𝐌𝐚𝐫𝐜𝐡 𝟐𝟕, 𝟐𝟎𝟐𝟔
• It may take up to 𝟐 𝐰𝐞𝐞𝐤𝐬
• Expect search volatility through about 𝐀𝐩𝐫𝐢𝐥 𝟏𝟎

𝐒𝐢𝐠𝐧𝐬 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐡𝐢𝐭:
• Organic traffic drops
• Rankings fall across multiple pages
• Search Console shows fewer clicks or impressions
• Lead flow slows down
• Top service or location pages start swinging hard

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭: this does not automatically mean your site was penalized.

Core updates are broad changes to how Google evaluates content. Sometimes rankings drop because Google now sees other pages as more useful or more relevant.

𝐖𝐡𝐚𝐭 𝐭𝐨 𝐝𝐨 𝐧𝐞𝐱𝐭:
Don’t panic.
Don’t start changing everything.
Don’t make random edits that hide the real problem.

Look at the data. Find what changed. Compare pages, queries, and search intent. Then make strategic moves.

Because this is where many businesses get hurt:
Traffic drops first. Leads slow next. Revenue feels it later.

If you’ve seen a drop in traffic, rankings, or lead flow, send us a message.

We help healthcare organizations figure out what changed, what’s at risk, and what to fix first before more opportunity slips away.

You don’t need more channels for 2026.You need decisions on the ones you already have.Before you plan anymore of 2026, t...
01/27/2026

You don’t need more channels for 2026.

You need decisions on the ones you already have.

Before you plan anymore of 2026, take 60 minutes to review your 2025 Medicare growth system, not just individual campaigns.

Full walkthrough + template: https://bit.ly/4t3cZTb

Step 1 – List your major channels:

SEO / website
• Google Business Profile / local
• Video funnels / webinars
• Paid media
• Email / SMS nurture
• Events / seminars
• Referrals / partnerships
• CRM / automation

Step 2 – For each channel, label:

• KEEP: Hit goals, system is stable → scale in 2026.
• FIX: Showed promise, but broke in ex*****on → refine, don’t abandon.
• KILL: Low volume, low ROI, high hassle → cut and reclaim budget.
• ADD: Clear gap in your journey (e.g., no video funnels, no agent nurture).

This shifts you from:
“What should we try next?”

to:
“How do we upgrade the machine we already have?”

If you want the full 2025 → 2026 Medicare Growth REVIEW template we use with FMOs and agencies, comment REVIEW and I’ll send it over.







The 3 most common ‘lowest scores’ we see on the Medicare Growth System Scorecard.When FMOs and agencies fill out the 202...
01/26/2026

The 3 most common ‘lowest scores’ we see on the Medicare Growth System Scorecard.

When FMOs and agencies fill out the 2025 → 2026 Medicare Growth System Scorecard, the lowest scores almost always land in three places:
1. CRM & Reporting…
2. Video Funnels…
3. Team & Vendors…

👉Full breakdown + free Scorecard here: https://bit.ly/4bfMovP

01/23/2026

January–February is your agent window.

If you lead a Medicare FMO or multi‑agent agency, there are only a few months each year when experienced agents are:

- Out of the AEP blender
- Looking at their overrides, support, and lead flow
- Actually open to making a move

For most orgs, that window is January–February.

What usually happens?

❌ No clear recruitment system
❌ Random job posts and “we’re hiring” emails
❌ Referrals that come when they come
❌ AEP fatigue → “we’ll get to it later”

Then AEP prep kicks back in, and the window closes.

The agencies who grow their field every year use Jan–Feb to:

✔️ Put a real Agent Recruitment Video Page in place
✔️ Get specific about the agents they actually want more of (states, language, production)
✔️ Run focused campaigns that turn that interest into qualified interviews

Manual recruiting and hope won’t carry you into 2026.

If you want to see the agent recruiting system we’re using with FMOs and agencies right now, you can walk through it here:
👉 https://bit.ly/3M3tCgW

January–February is when you build the bench.
Not when you realize you needed one.





01/22/2026

Stop grading 2025 on leads only.

Most planning meetings start with one question:
“Did we hit our lead and enrollment targets?”

Useful… but incomplete.

Behind every “yes” or “no” is a better question:
“Did we strengthen the system that creates those leads and enrollments?”

When we run reviews with FMOs and multi‑agent agencies, the issues almost always live in the pillars behind the numbers:

✔️ SEO & Visibility – Paid is doing all the work; organic is flat or declining.
✔️ Video Funnels – Lots of “content,” no named funnels for agents or beneficiaries.
✔️ Paid & Nurture – CPL looks fine; follow‑up is inconsistent.
✔️ CRM & Reporting – Leadership can’t see source → follow‑up → enrollment on one screen.
✔️ Team & Vendors – Everyone owns “some of it,” no one owns all of it.

If you only grade 2025 on leads, you miss:
❌Where the machine is leaking
❌ Where you’re over‑invested
❌ Where one change would make everything you’re already doing more effective

That’s why we use a simple Medicare Growth Checklist with our clients to review 2025 and focus 2026.

It grades the pillars, not just the campaigns, and forces a real 90‑day plan: what to KEEP, what to FIX, what to KILL, and what to ADD.

👉 If you want the the checklist we use to analyze our clients data, comment CHECKLIST.

RESULTS: This is what it looks like when the answer is yes.For one client, we:✅ Took multiple high‑intent terms from pag...
01/21/2026

RESULTS: This is what it looks like when the answer is yes.

For one client, we:

✅ Took multiple high‑intent terms from page 2+ to position #1
✅ Added new #1 rankings on keywords they never showed up for before
✅ Turned “invisible” pages into consistent lead generators.

On this slice alone, that meant:

• 7 Google AI Overview placements
• Climbed 33 positions to claim #1 spot in just a few short months

No AI gimmicks. Just:

• Pages built around real questions agents and beneficiaries actually ask
• Clean structure + schema so Google and AI understand the content
• Strong entity signals (site, GBP, profiles, reviews) that make them hard to ignore

If you’re planning your 2026 budget and still guessing whether SEO is doing anything, this is what you should be looking for.

01/20/2026

We see the same pattern over and over when we plug into new campaigns:

• We bring the strategy, creative, and copy.
• The media buyer’s job is “just set it up.”

On paper, that sounds simple. In reality:

⚠️ Creative needs to be resized for each placement. Most of the time that means:
- Cropped text
- Misaligned elements
- Templates blown apart instead of thoughtfully adjusted

⚠️ Platform “auto‑enhancements” are left on, so you get random, off‑brand variants pulled from landing pages.

⚠️ CTAs are mismatched to intent.
- The brief says one thing, the live ad says another (“Sign up” when it should be “Learn more”).

⚠️ Copy/paste is sloppy.
- Missing bullets, weird spacing, no line breaks where they matter.

And that’s just inside the ad platform.

Once you click the ad:
❗Tracking parameters aren’t passing correctly.
❗Forms aren’t mapped to the right lists/tags.
❗Basic email automations on the other side don’t exist or are half‑wired.

So we end up:
☑️ Reviewing every ad variant
☑️ Turning off “helpful” automation that breaks brand and data
☑️ Fixing CTAs
☑️ Tightening copy
☑️ Testing the funnel path over and over until we’re confident it works end‑to‑end

And yes, sometimes that includes walking internal marketing/ops folks through their own tools so the leads we generate don’t just disappear.

None of this is glamorous.
Most of it isn’t in the SOW.

But this is the gap most prospects don’t account for when they compare “ad vendors”:

• One agency “sets up” campaigns.
• The other owns the outcome:

☑️Creative integrity
☑️ CTAs and messaging
☑️ Tracking
☑️ Handoffs into forms, CRM, and email

We look for the things you’re not even thinking about yet because we’ve seen where campaigns die in the real world: in the details between impression → click → form → tag → follow‑up → sales process.

That’s the value you’re actually buying. Not button‑pushing. OWNERSHIP.

Still recruiting agents like it’s 2015?Job boards and career fairs are expensive ways to meet the wrong people:72% of jo...
01/19/2026

Still recruiting agents like it’s 2015?

Job boards and career fairs are expensive ways to meet the wrong people:

72% of job board “applicants” never respond to follow‑ups
Career fairs average $213 per actual recruit (once you add time + travel)
And neither reliably delivers licensed, Spanish‑speaking Medicare agents in your target states

When one FMO routed that same budget through a real recruiting system, here’s what happened in 10 weeks:

505 Spanish‑speaking Medicare agent leads
$23.72 per lead
87% lead‑to‑contact rate
CAC down 37%
$34 per booked appointment

All built on a compliant, repeatable ad system that scales recruiting and revenue.

Used by leading Medicare agencies nationwide.

💬 Comment AGENT GROWTH and we’ll send you a private link to the Agent Recruitment Video Page breakdown we use with FMOs & agencies.

Strategic. Compliant. Measurable.

01/16/2026

Design 2026 in 3 decisions (not 37 goals)

Most FMOs and Medicare agencies are deep into 2026 planning with:

Strategy decks
Channel wishlists
A vague “we should probably do more of X”

What usually gets missed is simpler:

“Where is our Medicare growth engine actually leaking right now?”

From what I’m seeing, it almost always comes back to 3 decisions:

1. Search – What will we own in 2026?

Which markets/states do we want to dominate in search?
What exact questions are agents and beneficiaries Googling before they talk to us?
Does our site clearly answer those, or just talk about us?

2. Funnels – Which video funnels will we run?

One for experienced agents, one for beneficiaries
Each with a clear promise, a clear next step, and metrics you actually track
Or are you still relying on generic hiring posts and scattered landing pages?

3. Tracking – What will our system track by default?

Can leadership see lead source → touches → enrollments on one screen?
Do you know cost per producing agent or cost per enrollment by source?
Or are you making big bets off partial spreadsheets?

If you can answer those three with clarity, the rest of your 2026 plan is ex*****on.
If you can’t, that’s your bottleneck.

To make this easier, I put together a 1‑page Growth System Audit for FMOs & agencies that walks through these three areas with simple checkboxes.

💬 Comment SYSTEM and I’ll send you the 1‑pager to your inbox.

2025 was the year of building the machine.2026 is the year we run it harder.If last year felt like patching leaks and fi...
01/13/2026

2025 was the year of building the machine.
2026 is the year we run it harder.

If last year felt like patching leaks and fighting fires, you’re not alone.
I spent a good chunk of it in the trenches building checklists, audits, and systems so our clients (and we) stop guessing and start operating.

This week I’ll be sharing a handful of simple 2026 planning tools for FMOs, Medicare agencies, and healthcare orgs:

• 1‑page Growth System Audit
• 4‑pillar Growth System Scorecard
• KEEP/FIX/KILL/ADD Review
• Search & AI Visibility Checklist

No fluff. Just the stuff I wish I’d had 3 years ago.

If you want to see them as they drop, keep an eye here. Let’s make 2026 the year your growth system finally feels intentional.

Day 12 of 12: 90‑Day Battle Plan90 days of focus beats 12 months of wishful thinking.Actions:• Pick ONE core Q1 metric (...
12/23/2025

Day 12 of 12: 90‑Day Battle Plan

90 days of focus beats 12 months of wishful thinking.

Actions:
• Pick ONE core Q1 metric (ex: qualified appointments).
• Create 3 projects that directly move that number, each with owner + due date.
• Block a 30‑minute recurring monthly review on your calendar.

Tools:
• Notion, ClickUp, Asana, Trello
• Looker Studio / Databox / spreadsheets for the KPI
• Calendar (Google / Outlook) for the review cadence

Copy-paste this into your doc; now every email and social post has: hook → actions → tools.

You run these for 12 days, and anyone who actually does them won’t be guessing their way into 2026. They’ll know their numbers, their funnel, their proof, and what to test next.

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