Public Good PR

05/29/2026

After 25 years in public interest communications, one lesson stands out: timing is strategy.

We know every story moves in a cycle. Knowing when to step in can determine whether your message lands or gets lost.

Sometimes the moment is when everyone is talking. Other times, it’s when no one is.

The message matters. But when you deliver it matters just as much.

05/20/2026

From record heat to harmful algal blooms and declining oxygen levels, California’s coastal waters are under growing stress and our marine life is already feeling the impacts.

The good news is some of the biggest drivers, like nutrient pollution, are solvable. With the right action, we can reduce pressure on our oceans and protect the ecosystems that depend on them.

That’s why California Coastkeeper Alliance is working to raise awareness and push for solutions that safeguard marine life as ocean conditions change.

Read the full story below and learn and how you can support healthier coastal waters.

We're failing our marine wildlife and undermining an economic engine that supports our communities.

05/15/2026

After 25 years in public interest communications, we can tell you that one thing remains constant: people pay attention to the David vs. Goliath fights.

Stories that expose harm, uplift resilience, and center real human impact cut through because they reflect something fundamental. We recognize unfairness, and we want to see it challenged.

For organizations working to protect people or the planet, the question isn’t whether your story is compelling enough. It’s whether you’re telling it clearly, boldly, and truthfully.

That’s where strong communications makes the difference.

05/13/2026

After a four-year effort, the Washoe Tribe of Nevada and California has reclaimed more than 10,000 acres of ancestral land in the Sierra Nevada.

Learn more about this historic milestone for the Land Back movement and for Tribal stewardship.

Following a four year process, the Washoe Tribe of Nevada and California has purchased 10, 274 acres of its ancestral homeland from the city of Santa Clara following a large and rare $5.5 million grant from California's Wildlife Conservation Board.

05/08/2026

Looking back on the last 25 years.

As drought intensified across the West, the California State Water Resources Control Board faced critical decisions about how strongly to advance urban water conservation.

We supported a rapid-response communications campaign to elevate conservation as a key solution for long-term water security, helping ensure decision-makers heard from a broad coalition of voices.

In under a month, we launched a campaign website, coordinated a sign-on letter with 100+ organizations, and secured media coverage across California.

05/06/2026

The 2026 Jackson Hole Birding Festival is shaping up to be an unforgettable gathering for birders and wildlife enthusiasts.

This year's speaker lineup features leading voices in birding, conservation, and wildlife science, from field experts like Denver Holt to Indigenous leader Lisa Ansell Frazier.

Don't miss this unique opportunity to learn, connect, and explore! Explore the full speaker lineup and register today.

Jackson Hole Birding Festival2026 Featured Speakers Paul Bannick presents Woodpeckersof the Inland WestWoodpeckers are the heart of North American forests in many ways. Their distinctive drumming sounds out a familiar rhythm, while their presence supports owls and a myriad other creatures. They have...

05/01/2026

A look back on 25 years.

When two organizations supporting the Corvallis-Benton County Public Library joined together to strengthen their impact, they needed a digital presence that reflected their shared vision.

We partnered with the newly merged organization to design a modern website with updated branding, a streamlined user experience, and visuals that highlight the library as a cornerstone of an inclusive, connected community.

From launching a new blog to supporting rollout with social content and local media outreach, this project helped bring their unified mission to life online. Check out the Friends and Foundation of the Corvallis-Benton County Public Library now!

https://www.cbcplfriendsandfoundation.org

04/29/2026

Chinook salmon are returning to the Klamath Basin!

For the first time in more than a century, the Klamath Tribes have documented naturally hatched Chinook salmon in tributaries of Upper Klamath Lake. It’s an early but meaningful step toward restoring self-sustaining fish populations following dam removal.

Read the full story on why this moment carries deep cultural, ecological, and health significance for Tribal communities.

The Klamath Tribes are celebrating evidence of Chinook salmon spawning in Klamath River tributary.

04/24/2026

Reflecting on 25 years.

Across North America, bird populations have declined dramatically. But collaborative conservation efforts are helping turn the tide.

Through partnerships with Migratory Bird Joint Ventures, including the Central Valley Joint Venture, the JV8 Central Grasslands Conservation Initiative, and the San Francisco Bay Joint Venture, we’ve supported communications that bring together public agencies, nonprofits, and communities to protect critical habitat for birds and other wildlife.

From shaping long-term implementation and communications plans to launching websites and securing media coverage, this work has helped amplify conservation strategies that benefit both wildlife and people.

04/21/2026

California Coastkeeper Alliance has filed a legal challenge over permits allowing the Diablo Canyon Nuclear Power Plant to continue operating without technology required to reduce harm to marine life.

At the center of the case: whether compliance with the Clean Water Act can be delayed based on uncertain future shutdowns.

Find out what this could mean for how environmental protections are enforced nationwide.

Does anyone really think Congress meant for a power plant to run its entire lifespan without following the law—just because it might shut down someday? That’s the uncomfortable question at... Read More...

04/17/2026

Reflecting back over 25 years.

As California faced drought and growing concerns about water safety, communities across the state pushed back against the risks of hydraulic fracturing, or fracking.

In partnership with Sierra Club California, we helped coordinate a broad coalition advocating for a statewide moratorium which brought together conservation groups, community leaders, and advocates to elevate the issue.

Through strategic media outreach, op-eds, and coordinated communications, this effort helped shape public understanding of fracking’s impacts on water, public health, and the environment.

While the legislation didn’t pass at the time, the campaign played a key role in moving the conversation forward and laying the groundwork for continued advocacy across California.