Vision Fitness USA

Vision Fitness USA Vision Fitness is a brand of Johnson Health Tech, one of the world's largest equipment manufacturers.

When it comes to your fitness facility, you can be confident Vision has the knowledge and experience to deliver equipment that fits your space, your budget and the people you serve. Vision has been producing high-quality, value-conscious fitness equipment since 1996. Today, Vision is committed to serving value-conscious customers with full-commercial strength and cardio equipment that is intuitive and built to last.

Last week, we welcomed more than 30 of our independent dealers to Bloomington, MN for our second annual Vision Deep Dive...
08/31/2026

Last week, we welcomed more than 30 of our independent dealers to Bloomington, MN for our second annual Vision Deep Dive.

In one packed day, we talked about where Vision is headed, shared what we’re seeing across the industry and gave dealers an early look at our newest products in the showroom. Just as importantly, we got to hear from them. What’s working? Where are the challenges? And how can we better support their businesses?

We’re grateful for the time together and for the partnerships we’ve built with dealers across the country. Thanks to everyone who joined us and helped make year two of Deep Dive such a great one.

90 seconds. As many steps as you can.Last week at the Fire-Rescue International show in Kansas City, we brought back our...
08/17/2026

90 seconds. As many steps as you can.

Last week at the Fire-Rescue International show in Kansas City, we brought back our Climb and Conquer Challenge, inviting firefighters to see how many steps they could tackle in just a minute and a half.

Our top spot went to Kenneth from Colorado Springs with an impressive 210 steps. That's roughly 15 floors in 90 seconds! 😮

Thank you to everyone who stopped by, took on the challenge and spent time with us at FRI. And a special thanks to the Johnson Commercial Fitness team for joining us in the booth.

08/10/2026

Thoughtful design. Purpose behind every decision. A product lineup that keeps getting better.

There’s a lot to love about Vision. Our team shared what stands out to them. But we also want to hear from you.

What do YOU love about Vision?

07/30/2026

A little behind the scenes look at one of our recent photo and video shoots!

A lot goes into bringing new products to life and these shoots are no exception. We had a great couple of days working with FitLife Productions capturing the people, products and stories from our newest line of selectorized strength products.

We can't wait to show you what we've been working on.

"We’re continuing to see a major shift in how colleges and universities think about wellness spaces within student housi...
07/10/2026

"We’re continuing to see a major shift in how colleges and universities think about wellness spaces within student housing.”
- Lorne LaPorte, National Accounts Manager, Johnson Commercial Fitness

At Southwestern University in Georgetown, Texas, we created a simple but highly functional space that gives students the flexibility to move how they want, whether that’s getting in a quick cardio session or strength training workout between classes. By incorporating the university’s colors and branding elements throughout the space, the result feels like a natural extension of campus life and student culture.

Jessie Daniels Ames Hall
Georgetown, TX

07/09/2026

As demand for strength training continues to grow, facilities across every market are looking for equipment that fits their users, their space and their budget.

That's why expanding the selectorized portfolio became a key part of our rapid product expansion strategy. Now with both the Keystone and Access strength lines, we're giving facilities more ways to create intuitive, approachable strength spaces that meet the needs of a broader range of exercisers.

Hear Pete Borchert explain more "behind the why" in the latest episode of Strength Simplified.

Simplicity matters. If equipment feels confusing or intimidating, many users won’t get started at all. That’s why Visio...
07/07/2026

Simplicity matters. If equipment feels confusing or intimidating, many users won’t get started at all.

That’s why Vision strength equipment includes built-in QR code guidance that helps users quickly learn proper exercise setup and movement.

Easy-to-use equipment helps create a more welcoming environment for every user, from beginners to experienced exercisers. It also helps staff spend less time answering basic equipment questions and more time focused on member experience. That's a win-win.

06/30/2026

Strength training continues to shape the future of fitness. New research suggests that as little as 90–120 minutes of strength training per week may be enough to support long-term health and longevity, adding to the growing body of evidence behind the category's momentum.

That's why we're launching "Strength Simplified", a new video series featuring practical insights from our Director of Product Development Pete Borchert.

In this first episode, Pete explains why fitness facility floors are changing and how operators are rethinking their spaces to meet the growing demand for strength training.

Our team had a great time at National Apartment Association (Naahq) Apartmentalize last week in New Orleans! 🎷 Thank you...
06/22/2026

Our team had a great time at National Apartment Association (Naahq) Apartmentalize last week in New Orleans! 🎷

Thank you to everyone who stopped by Booth 548 to talk fitness amenities and share insights.

If we missed the chance to connect, we'd still love to hear from you. Reach out to learn how Vision Fitness can help simplify fitness planning for your next project.

Six new ways to elevate your strength floor.The Keystone Selectorized Series just expanded with the addition of Biceps C...
06/18/2026

Six new ways to elevate your strength floor.

The Keystone Selectorized Series just expanded with the addition of Biceps Curl, Seated Leg Curl, Diverging Seated Row, Rotary Torso, Leg Extension and Lat Pulldown / Seated Row.

More versatility. More potential in every square foot.

Discover what’s new and see how the Keystone Selectorized series continues to grow: https://www.visionfitness.com/eng/catalog?series=keystone

Address

1600 Landmark Drive
Cottage Grove, WI
53527

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18003354348

Website

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