06/11/2026
From viral breaking news to trendy brand moments, social video has become a powerful tool for extending the reach of a story beyond a traditional headline. A strong pitch today answers not just βIs this newsworthy?β but also βIs this watchable?β πΊ
In our latest post on the Scooter Media blog, we dive into why PR pros need to focus on including social-first, video-driven story angles in their pitches.
As social platforms continue to prioritize short-form, video-first storytelling, brands and media outlets alike are adapting their communication strategies to meet audiences where they are.