Regis Social Media

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Culver City, CA
Regis Social Media

Fractional paid media operator for DTC brands spending $25K+/month on Meta/TikTok. Run by Justin Regis: 9 yrs in Ads Manager, $150M+ managed.

You hire the senior operator, not a junior buyer. Decisions on incremental lift: http://www.regissocialmedia.com Visit http://www.regissocialmedia.com

Social media and content marketing are specialties of mine, however our company prides itself on using an integrated approach to digital marketing at all times. This allows us to use our varied experience in areas such as creative campaign producti

on, search engine optimization (SEO), brand building and online reputation management to great effect. We take a creative, strategic and measurable approach to everything we do. iY Se Habla Español! Want to make sense of your social media activity? Contact us and let's get the ball rolling!

06/10/2026

Meta has quietly changed how ad creative works across Facebook and Instagram - and most advertisers have not adjusted yet.

The old way: separate image and video sizes for each placement. Squares for feed, verticals for Stories and Reels, cropped and uploaded individually.

The new way: one 9:16 vertical creative with a 4:5 safe zone. Meta now adapts that single asset to every placement automatically. The trade-off is that anything near the edges of your ad - logos, text, offers, calls to action - can be cropped out in feed or hidden behind the Reels interface.

At Regis Social Media, we rebuilt our creative process around the new spec and put together a free reference guide for business owners and their teams: the exact safe zone measurements, what each margin protects you from, and a checklist to run before any vertical ad goes live.

Get the guide here: https://bit.ly/RSM_Meta_Ads_Safe_Zones_2026

If your ads were designed before this change, they are likely losing message visibility on at least one placement. Happy to take a look - send us a message.

06/04/2026

Heads up if you're running ads with AI-generated people in them. 👋
New York just passed the first law in the country requiring AI disclosure in ads, and it kicks in June 9, 2026.

Here's the quick version:

If your ad shows an AI-generated person (a synthetic model, spokesperson, or fake "customer"), and someone in New York can see it, that creative needs a clear AI label on it. Fines start at $1,000 and jump to $5,000 a pop after that. And it's the brand or agency on the hook, not Meta or Google.

Before you panic - this is NOT a ban on AI creative. Far from it.
✅ AI product shots? Fine, no label needed.
✅ AI backgrounds and scenery? Also fine.
✅ Audio? Exempt.
🏷️ AI-generated people? Just add the label.

The tempting shortcut is to exclude New York from your targeting and call it a day. Don't. Geo targeting works off where someone is standing, not where they live. The New Yorker on vacation in Virginia sees your unlabeled ad, flies home, and files a complaint anyway. Exclusions leak. Labels don't.

The easy fix: put a small, readable "Enhanced with AI" tag on any creative with an AI human in it. Same spot, every asset, every platform. Done.

Worth knowing: the feds are working on national AI standards that could eventually override state laws like this. But a four-word label costs you nothing today and covers you either way.

AI is how small brands keep up with big creative budgets - that doesn't change. You just have to be upfront about it now. Honestly? That's probably good for everyone.
Questions about what this means for your ads? Drop them below. 👇

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Culver City, CA
90230

Website

http://www.regissocialmedia.com/

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