Regis Social Media

09/21/2026

Heads up for anyone running a Shopify store or managing ads for one.

Shopify is changing what counts as a "session" this week, September 21 through 23. Sessions now time out after 30 minutes instead of resetting at midnight UTC (5pm Pacific, so evening shoppers were getting split in two). Sessions with no pageview count now, like someone tapping an abandoned-cart text and landing straight in checkout. And known bot traffic is being filtered out by default, retroactively back to October 2025.

Orders, revenue and customer counts don't change. But everything divided by sessions does: conversion rate, bounce rate, add-to-cart rate, all of it. Some stores will see CVR go up, some will see it go down, and it has nothing to do with how the ads are performing.

Your Meta, TikTok and Google reporting isn't affected. Pixel and CAPI events, purchases, ROAS, CPA, all the same as last week. This only touches the Shopify-side numbers.

Where it gets messy: Shopify CVR is the number a store owner looks at before they message their media buyer. Any before-and-after comparison that crosses this week is comparing two definitions, not two performances. If you're testing a landing page right now, use orders per ad click instead. And if the gap between Meta link clicks and Shopify sessions suddenly looks different, that's the bot filter, not a tracking problem.

What to do: treat this week forward as the new baseline (Shopify's own advice), note the break on any dashboard showing sessions or CVR, and lean on click-based or platform-side conversion rates for the next several weeks.

If you're on a headless or Hydrogen build, watch for a notice from Shopify about session cookie handling. That one needs a developer.

06/10/2026

Meta has quietly changed how ad creative works across Facebook and Instagram - and most advertisers have not adjusted yet.

The old way: separate image and video sizes for each placement. Squares for feed, verticals for Stories and Reels, cropped and uploaded individually.

The new way: one 9:16 vertical creative with a 4:5 safe zone. Meta now adapts that single asset to every placement automatically. The trade-off is that anything near the edges of your ad - logos, text, offers, calls to action - can be cropped out in feed or hidden behind the Reels interface.

At Regis Social Media, we rebuilt our creative process around the new spec and put together a free reference guide for business owners and their teams: the exact safe zone measurements, what each margin protects you from, and a checklist to run before any vertical ad goes live.

Get the guide here: https://bit.ly/RSM_Meta_Ads_Safe_Zones_2026

If your ads were designed before this change, they are likely losing message visibility on at least one placement. Happy to take a look - send us a message.

06/04/2026

Heads up if you're running ads with AI-generated people in them. 👋
New York just passed the first law in the country requiring AI disclosure in ads, and it kicks in June 9, 2026.

Here's the quick version:

If your ad shows an AI-generated person (a synthetic model, spokesperson, or fake "customer"), and someone in New York can see it, that creative needs a clear AI label on it. Fines start at $1,000 and jump to $5,000 a pop after that. And it's the brand or agency on the hook, not Meta or Google.

Before you panic - this is NOT a ban on AI creative. Far from it.
✅ AI product shots? Fine, no label needed.
✅ AI backgrounds and scenery? Also fine.
✅ Audio? Exempt.
🏷️ AI-generated people? Just add the label.

The tempting shortcut is to exclude New York from your targeting and call it a day. Don't. Geo targeting works off where someone is standing, not where they live. The New Yorker on vacation in Virginia sees your unlabeled ad, flies home, and files a complaint anyway. Exclusions leak. Labels don't.

The easy fix: put a small, readable "Enhanced with AI" tag on any creative with an AI human in it. Same spot, every asset, every platform. Done.

Worth knowing: the feds are working on national AI standards that could eventually override state laws like this. But a four-word label costs you nothing today and covers you either way.

AI is how small brands keep up with big creative budgets - that doesn't change. You just have to be upfront about it now. Honestly? That's probably good for everyone.
Questions about what this means for your ads? Drop them below. 👇

04/24/2024

Celebrating 19 years of marriage with my amazing wife .
She is my Moon and Stars. My partner and confidante. When we had first met, I thought to myself, "I'd like to marry a girl like that someday".

Every day I am grateful for the connection that brought us together. Walking alongside her is the greatest journey of my life.

I will cherish you always, guapa. Te Amo con todo mi corazon.

09/16/2022

Estamos en El City Hall de Los Angeles por una Ifesta de Independencia de Mexico. Great people & great food.

¡Viva México!

04/16/2022

Happy Hour at the enjoying good friends and great fried pickles!
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08/07/2020

Google’s advertising revenue is projected to drop for the first time ever.

Google’s advertising revenue is projected to drop for the first time ever, according to a new report from eMarketer.

08/05/2020

Instagram just dropped Reels, its TikTok competitor, live in over 50 countries including in the US.

So - Are you or ?

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Inst...

05/25/2020

To the men and women who selflessly gave their lives to protect our country, thank you for your service, bravery, and sacrifice. We remember and honor you this day.

From my family to yours, I hope you have a safe and happy Memorial Day weekend.

Sincerely,

Justin