Chernek Consulting, LLC

03/10/2025

🔥Auto Dealers, GMs, F&I Pros & Agents — Heads Up!🔥

🚀The "Rate War" is back—are your managers ready?

OEMs are rolling out subverted rates (1.9% for 72 months). That means it's time to pivot—from chasing reserve to maximizing product sales and smarter deal structures.

I've seen this before —'80s, '90s, and 2000s. Every time, dealers panicked. But those who adapted? They thrived!

👉Used cars will carry more weight, and your managers must be ready to work deals, understand lender guidelines, and know how lenders buy—inside and out. Now's the time to sharpen your axe, and that's where I come in!

💡In the last quarter, the Publics reported over $2,000 per unit in F&I gross—are you leaving profit on the table? Let's fix that!

📞Contact Becky Chernek at 866-894-1899 or visit www.chernekconsulting.com for more details.

🎙Be sure to tune in to my Live Talk with Becky Chernek every Thursday at 8:00 PM EST! I'm always looking to showcase progressive companies and cutting-edge solutions. Finding the right fit for auto dealers today!

🧨 P.S.: We are accepting sponsors for the show. Contact Becky directly today!

10/29/2024

🚗Attention Auto Dealers, GMs, and F&I Sales Professionals!🚗

🚀Are you ready to take your dealership to the next level? Ready to make a real impact? The road to success starts with accountability and best practices. What you do today can mean the difference between thriving and just surviving.

❓Ask yourself: Are you fully satisfied with your sales and F&I performance? Do you have the right lenders in place to boost sales? Are your managers landing customers on the right vehicle the first time, or are they still cherry-picking without clear direction? Remember, the lenders hold the purse strings, but the keys to profits are in your hands.

💡If you're relying on wishful thinking rather than a solid strategy, it's time to rethink your plan! Becky Chernek has been in the trenches and knows what works. With a long list of happy dealer testimonials, she brings proven solutions, not cookie-cutter training. Her in-dealership customized training gets to the heart of what your team needs to thrive and succeed during these challenging times. Plus, she offers continuing education on essential skills like ePencils and menu presentations! We all know - the deal starts at the desk!

💪Recently, a Platform F&I Director with a major family group shared how impactful Becky's approach is. "She doesn't just "talk the walk" she's walking it every day, making a real difference for dealers.

📈Ready to invest in your future? Connect with Becky Chernek today for training that's truly worth it! As some dealers say, "I get my training for free," but we all know - you get what you pay for!

🗣️Reach out to Becky directly here on LinkedIn or via email at [email protected] start your journey to meaningful growth!

10/24/2024

🚗Auto Dealers, GMs, F&I, and Sales Professionals!

🚀Are you ready to level up your game and close more service contracts while boosting your F&I performance? Take the Chernek Challenge and see if you can outperform Ethan, your F&I training companion, in handling the classic objection; "I have a dependable car!"

💪Whether you're a seasoned pro or new to F&I, this challenge will sharpen your skills to the max! Here's how it works: You'll participate in a live, recorded role-play session where you'll tackle real-world objections. How often has your customer told you they didn't need a vehicle service contract they have a dependable car? It's time to confidently master this objection and ditch the "deer in the headlights" reaction! It's complimentary!

TAKE THE CHERNEK CHALLENGE:
https://lnkd.in/dUYvwXMN

🚀Perfect practice makes perfect - and it makes you rich. The goal is to sound natural to the customer not robotic. Over time, Chernek will guide you with variations of successful closes, backed by a vast library of winning strategies. As they say, the "meat and potatoes" lead to success!

📈With over 30 years of experience, Chernek has been delivering top-tier F&I workshops and in-dealership consultations across the USA and Canada, earning outstanding testimonials. Chernek knows what works when others don't.

🤑The CHERNEK CHALLENGE is open until year-end! The top 3 winners on the leaderboard will receive $2800 worth of interactive, virtual online courseware, plus one hour of real-time training with Becky Chernek herself!

☝️The future is here - are you ready to take on the challenge?

10/23/2024

🚗Chernek is Back - Unleashing Superhuman Results in F&I Mastery! Offering Superior Sales and F&I Training for Franchise and Independent Auto Dealers Across the USA!

🚀Chernek Consulting is proud to once again provide exceptional sales and F&I training for automotive franchises and independent stores throughout the country. We offer a variety of options to meet the specific needs of your dealership:

📈Customized In-Dealership Training: No cookie-cutter solutions here! Every training program is designed to your dealership's goals. We'll help you find those profit leaks and get to the basics!

💪In-Dealership Training: Get all your managers on the same page and aligned with your objectives! Includes "service drive" aligns sales to service, retention is key to driving lasting results!

💡Virtual, Real-Time Training: Choose from a menu of interactive courseware designed for your specific needs. Follow up with a real-life training coach!

🤑Continuing Education with Chernek Consulting Virtual Pro: Stay ahead with our cutting-edge virtual training platform!

🗣️AI-Driven Overcoming Objections Modules: Boost your closing confidence and become the sales legend you were meant to be! Chernek offers innovative cost-effective solutions to drive results!

⭐️Becky Chernek has been a leading F&I consultant for over 30 years. As the former host of F&I Today on CBT Automotive Network, she's earned hundreds of exceptional testimonials for one reason: she delivers results when others can't.

🧐Becky's approach isn't just about "talking the walk" - she's been in the trenches and knows how to identify pitfalls quickly and turn them into profits. Her recent experience as an F&I Platform Director for multiple family automotive groups speaks volumes about her ability to drive results fast. Buy-in is critical to drive performance.

☝️Ready to transform your dealership? Contact Becky Chernek directly on LinkedIn or email Becky at [email protected] to schedule 20- minutes to discuss what's it going to take to be your best!

10/23/2024

🚗Auto Dealers, GMs, F&I, and Sales Folks! Take the "Chernek" Challenge - F&I Roleplay Driven by AI! Exclusively designed to impact your F&I performance!

💪Are you ready to elevate your F&I sales skills and take on a new challenge?

💡This is your moment to shine! Introducing "The Chernek Challenge" - it's an exhilarating, AI-driven role-play competition where you can access $2800 worth of premium F&I sales training!

🔗LINK TO CHERNEK CHALLENGE:
https://lnkd.in/dUYvwXMN

📈Chernek has been in automotive retail for over 30+ years offering superior F&I training with hundreds of excellent dealer testimonials! This is an incredible opportunity to tap into some of the best content to take your career to the next level.

🚀Whether you're a seasoned pro or just starting in F&I, this competition is designed to push your skills to the limit! Do you have what it takes to come out on top? Now's your chance to prove it!

Don't miss out on this incredible opportunity to:

✔️Sharpen your expertise!
✔️Gain valuable insights!
✔️Connect with other top performers in the field!

All participants will be added to the leaderboard!

🤑Top 3 win access to Chernek Consulting Virtual Pro for one year and "one hour" virtual real-time training with Chernek!

🙌Ready to rise to the challenge and become a sales legend? Get ready to be blown away!

08/30/2024

As we celebrate Labor Day weekend, it's worth reflecting on this quote by Warren Buffett. "If you don't find a way to make money while you sleep, you will work until you die."

The car business is fascinating. There's always a rush at month-end, whether it's about pushing for more cars sold or hitting profit targets. However, we often lose sight of opportunities that arise after the sale. How often do you track whether a customer who bought a vehicle from you also returned for service? Did they refer a friend or family member to your dealership? A one-and-done mindset limits your true earning potential.

Keeping your customers in your ecosystem is crucial - invest now for a better tomorrow!

Imagine carving out a slice of the pie - specifically, the business you typically hand over to subprime lenders. This could translate into millions of dollars over a short period of time. Picture earning approximately $7,000 to $10,000 on each loan you write after the point of sale, even while you sleep. Putting together one car deal, one dream at a time may just put you at the helm!

Auto dealers, reach out to me (direct message me on LinkedIn) to learn more, but remember - don't just chase today's deals; envision the profits that lie beyond the point of sale.

07/09/2024

📣Join us for a Live Talk with Becky Chernek, featuring our special guest speaker, Tracy Myers, CMD Christian, Entrepreneur, Car Dealer, and Wrestling Promoter, on Thursday, July 11th from 7:00 PM - 8:00 PM EDT!

🗣️Catch us LIVE on LinkedIn, YouTube, and Facebook!

Discussion Points Include:

✔️Unfair Advantage Mastermind Conference (August 1st -4th) Key dealer takeaways! (Agor Promo Code - DealerProfit)
✔️The importance of every deal, from prime to deep subprime. Learn how cherry-picking can cost sales and discover ways to close more car deals by understanding your customers' stories and how your lenders buy deals.
✔️The benefits of an ecosystem and "additional loan profit."
✔️The future outlook for the car business focuses on the vision for independent and franchise dealers, especially regarding lender support.
✔️Market challenges: Rising fees for dealers, the impact of high interest rates on subprime customers, and strategies to manage market fluctuations.
✔️Shrinking profit margins, due to higher floor plan costs, parts and labor, reconditioning costs, depreciation from stocking up on EVs, and increased daily inventory supply compared to previous years.
✔️How Agora's Advantage empowers auto dealers to close more deals, including those missed by other subprime lenders, by providing the strength of a finance company to any car dealer.
✔️Strategies to enhance cash flow, earn more profit, sell more cars, and retain customers by realizing the full customer lifetime value instead of giving away profits to a lender.
✔️Strategic Advice from Tracy Myers on how independent and franchise dealers can plan for success in the coming years.

🔥Don't miss this live talk to gain valuable insights and strategies for navigating the current automotive market.

💪Attend the "Unfair Advantage Mastermind Conference" August 1st - 4th, 2024, register today and use Agora's Promo Code: DealerProfit. https://lnkd.in/dERYaa6

06/26/2024

I’ve always said “consistency drives performance.” 🎭

What are you gonna learn today?