Luck & Co • Email for Ecommerce

10/27/2021

It’s never a bad time to grow your email list 🙌

In this video, we’ll talk about strategies for building your Email and SMS lists to grow your ecommerce store. This video is brought to you by Drip. Trusted ...

10/21/2021

Black Friday Email Inspiration is here! We've teamed up with our friends at Drip Email & SMS for Ecommerce to bring the inspiration you need to make sure YOUR emails stand out this November 👇

In this video, we will have a look at the best examples of Black Friday and Cyber Monday emails, so that you could get inspired and stand out with your own c...

09/28/2021

Overwhelmed by your Ecommerce reports? Thought so. Together with our friends at Drip Email & SMS for Ecommerce we’ve put together this video to help you FOCUS on the metrics that matter the most and move your store forward.

Enjoy (and share your thoughts in the comments!)

In this video, I’ll cover the top 8 metrics that make the biggest impact on your business: what they are, how to track, and how to improve them.This video is...

09/24/2021

We're so excited to be teaming up with Drip Email & SMS for Ecommerce to bring some awesome e-commerce education! Check out this one on cleaning your list (should be at the top of everyone's list this week) 👇

Email list health is so incredibly important to deliverability and the effectiveness of your overall marketing. Here's when and how to clean your list.

09/08/2021

Apple is officially announcing the iOS15 update on September 14th. Is your marketing team ready?

If you want a simple-to-follow checklist to ensure you've got all your bases covered, we got you! My team has put together an awesome checklist to help you prepare and feel READY.

Comment on this post if you want it, and I'll send the file to you! 

09/01/2021

Running a Shopify store? Check out these apps (link to video in the comments)

08/25/2021

Is your email list clean & healthy? Let's do a check (especially important NOW before the iOS 15 update) 👇

Watch this video to learn WHY it's so important for ecommerce stores to clean their email lists and HOW to do it in the best way. Make sure you check your em...

06/16/2021

Listen to our founder Kasey talk all things email & travel on this podcast 👇

Kasey Luck is Founder & CEO of Luck & Co, a retention marketing agency for ecommerce brands. We discuss her story, what she does today, why retention marketing is important, and how to setup emails that drive real revenue for your ecommerce business.

04/22/2021

Working on your Mother's day campaign? Watch this quick guide on how to plan your emails 👇

• Luck & Co Agency: https://luckandco.agency• MailCharts: https://www.mailcharts.com • Kasey's LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-...

04/12/2021

The checkout is your store’s most critical moment. The faster and easier you make it to check out, the more money you can make.

Things you could do:

— Allow customers to save their payment and shipping information by enabling one-tap checkouts for a 60% faster checkout experience
— Eliminate the add-to-cart step by allowing customers to buy directly from product pages
— Add “buy now, pay later” options

Personalized your abandoned cart emails. You KNOW the shopper's name if you’re sending them an abandoned cart email (if you're on Shopify) — so use it!

&Co

04/09/2021

Ecommerce brands, here’s why you can’t compete on expensive customer acquisition cost (CAC):

You’re not investing in conversion and retention. Investing in retention has a premium return, which frees up cash for acquisition, allowing you to out-bid your competitors.

&Co