08/29/2019
How's it going, everybody! I hope yall's day today has been as productive as ever and that you have found ways to maximise your talents! I just wanted to share a list of 7 reasons why Facebook is such a great marketing tool that can hopefully ease yall into giving it a try!
1. People spend an unimaginable time on the platform!
The average person spends 28 percent of his or her time online on social networks — or 1.72 hours per day.
The average American spends about 40 minutes just on Facebook — sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos.
2. Facebook organic reach is on LIFE SUPPORT!
If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.
Sad, but true.
For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.
3. Highly Scalable content promotion!!
If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks. So when people share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience.
Remember, engagement snowballs as you go on social media.
4. Targeting is Amazing!!
Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.
But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. Such as:
A. Tap into recent purchase behavior.
B. Get creative with life-event targeting.
C. Use custom audiences to nurture leads and build loyalty.
D, Create audiences that look like your own targets (“lookalike audiences”).
E. Layer targeting options to get super granular with your targeting.
5. Re-Targeting is a Blessing!!!
As I've stated before youd be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook remarketing.
Not familiar with remarketing? Here’s a quick rundown!
Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.
Remarketing is the most powerful way to grow your business. Period.
6. Turn Visitor & Leads into Paying Customers!!
Your efforts with Facebook Ads will bring new traffic to your website. But you want more.
You want leads. Customers. Sales.
To achieve this, you’ll want to tag visitors who come to your site with a cookie. This will help build your remarketing audience.
Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting).
7. Call buttons are Game Changers!!
Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity.
Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game-changers.
Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured. Amazing.
Compare this to the old-school desktop search conversion funnel. A user sees an ad, clicks on it, visits a landing page, and (some) leads are captured.
As always if this post helped shed some light on why Facebook ads can be your best friend Make sure to like, share and leave your thoughts below in the comment section!
