POMOROI

06/30/2026

06/30/2026

Your marketing team hit its lead target. Your sales team missed revenue. And both teams have a spreadsheet proving it was the other side's fault.

This is not a people problem. It is a handoff problem.

67% of lost B2B deals trace back to the transition between marketing and sales. Not strategy. Not creative. The moment one team passes responsibility to the other.

What the data actually shows:
70-80% of MQLs never accepted by sales.
87% leak before becoming an opportunity.
Only 8% of companies have tight alignment.
44% of reps never follow up at all.
Companies with alignment grow 19% faster.

Most companies treat this like a baton pass. Your buyer is not standing still.

Scroll through the carousel to see the five places the handoff breaks.

Want to know where yours is breaking? Comment AUDIT below or reach us at [email protected].

06/15/2026

Differentiation is now the #1 challenge for B2B marketers. Not budget. Not talent. Differentiation.

And most companies respond by writing a new tagline.

That's not a strategy. That's a symptom.

Most brands treat differentiation as a messaging problem. It's actually an architecture problem. When you sound like your competitors, better adjectives won't fix it. The structure underneath needs to change.

81% of B2B buyers choose a vendor before ever talking to sales. What they see in your content and positioning before that conversation is the decision.

You're competing before you know you're competing.

We broke down the five ways brands accidentally become invisible. If you want to know where your brand stands, we do a free Growth Audit - 45 minutes, no pitch, just a clear picture.

Comment "AUDIT" below or reach us at [email protected]

04/27/2026

68% of companies say brand consistency adds 10-20% to revenue growth.

Yet most businesses try to scale before they have a brand foundation to scale on.

Here is what we see working at POMOROI across dozens of engagements:

The brands that grow fastest are not the ones spending the most on ads. They are the ones who invested in clarity first... messaging, visual identity, and a documented GTM strategy before they touched a single paid channel.

The data backs this up:
- Companies with documented GTM strategies grow revenue 33% faster (Harvard Business School)
- Brands aligning their promise with their experience see up to 3.5x revenue growth (Forrester)
- Marketing budgets are now 9.4% of company revenue, up from 7.7% but only brands with clear positioning are seeing returns

In 2026, AI agents can optimize your campaigns, personalize your messaging, and automate your workflows. But they cannot invent your brand positioning. They cannot define who you are or why you matter.

AI amplifies whatever you feed it. Feed it a clear, consistent brand and it accelerates growth. Feed it confusion and it scales confusion faster.

The sequence matters: Brand first. Strategy second. Ex*****on third.

What is the first thing you invest in when launching a new product or business?

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04/27/2026

Advertising on ChatGPT is no longer hypothetical, it’s being tested.

OpenAI has started testing ads inside ChatGPT for select users, creating a new kind of inventory: conversational, high-intent placements.

This isn’t search.
This isn’t social.

It’s a user actively asking for help, comparing options, or working through a decision then seeing a sponsored placement after the response.

At POMOROI, we see this as a different kind of signal:

Search captures keyword intent, Social targets audience behavior.

ChatGPT introduces context rich intent.

That changes the strategy.

This environment is built on trust, which means brands will need more than generic messaging. Relevance, clarity, and strong landing experiences will matter more.

What we believe will matter most:
• use case driven messaging
• landing pages built for decision stage users
• clear value and trust signals

This is still a fluid topic, and we expect it to evolve as testing continues. We’ll continue sharing updates and insights as more becomes clear.

We dive deeper in our blog. Link in the comments. Follow POMOROI to stay current as conversational advertising develops.

PaidMedia

07/12/2023

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Introduction Navigating the dynamic world of marketing and advertising calls for a unique blend of expertise, innovation, and a focus on client needs. Our company exceeds expectations to yield exceptional outcomes.

01/02/2023

Are you looking for the latest marketing trends and discussions? Check out our comprehensive guide on the most popular marketing conversations on LinkedIn! We'll explore key themes and topics driving engagement on the platform, and provide tips on how to effectively leverage them for your business. Plus, learn about the benefits of partnering with a marketing agency like POMOROI to help you build successful campaigns. Follow us on LinkedIn and don't hesitate to reach out for a consultation.

12/29/2022

Looking to boost your marketing efforts and drive business growth? A marketing agency can be a valuable partner. In this comprehensive guide, we cover the benefits of partnering with an agency and provide tips for success. Click the link to learn more and take your marketing to the next level!