12/16/2022
Patterns of data-driven business model innovation
The use of data and analytics is an important source of competitive advantage, and companies are well aware of this belief. The majority of companies are actually investing in analytics projects. They use data and analytics to improve decisions in general, to optimize processes and increase efficiency, to design and develop new products and services, to find new customers and delineate market segments, to improve the customer experience, or to develop new business models
There are no data-driven business models per se, but the use of data and analytics opens up a "continuum" of business model transformation opportunities
Representations show a wide range of components or "building blocks" such as key activities, key resources, value proposition, channels, customers, revenue, and cost structure. Because there is no single definition of a business model and a lack of theoretical anchoring, the decomposition of the components varies from author to author. The components are often either a synthesis or unification of other research in the field, or they represent a view motivated by the background of the particular author, leading to the addition of certain components
The business model has become an important source of innovation. Companies can innovate not only by introducing new products or services, but also by developing new ways to create and capture value. Technology can be a key driver of business model innovation, enabling new sources of value to be unlocked while impacting the current business model and challenging the status quo
In their article "Patterns of Data-Infused Business Model Innovation " authors mention three core:
👉 value creation: describing how resources are used in the business to produce and deliver a specific value proposition
👉 value proposition: Describes what can be offered to other parties
👉 value capture: Describes how the value proposition is converted into a (monetary) reward for the company
These core building blocks provide a solid foundation for analyzing the application of data and analytics: data can permeate only certain components or influence all of them at the same time, resulting in a specific permeation pattern ("data infused business model").