08/07/2024
Our latest article covers risks and details involved with Meta Tags and their long history in internet trademark infringement lawsuits.
Meta Descriptions & Meta Keywords Tags can make a company appear sneaky for trying to stealthily rank for their competitors' brand name searches, and the tags can result in increased exposure in terms of driving up misimpressions and associated damage awards.
I have served on more than one case where a defendant in a trademark infringement lawsuit used their competitor’s brand name(s) in their HTML Meta Tags as well as in other SEO-significant parts of webpages. I think marketers and website designers were more aware of this 10+ years ago, so here is a...