02/05/2020
What are the five core pillars of Social Media Marketing?
1. Strategy: What are your business goals? Which social media platforms do you want to focus on? What type of content do you want to share?
2. Planning and Publishing: You need to publish great content that your audience likes, at the right time and frequency. You will want to plan and create your content ahead of time, instead of publishing spontaneously.
3. Listening and Engagement: You will want to monitor social media conversations about your brand/company. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.
4. Analytics: Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts? Most social media platforms provide a basic level of such information.
5. Advertising: Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more
