09/29/2026
Before asking why fundraising isn't producing the desired results, boards should first examine the assumptions, investments, and actions that support revenue growth.
Five questions can help guide that conversation:
• Have we aligned compensation with responsibility?
• Are we personally involved in opening doors?
• Have we invested appropriately in systems and staff?
• Is our CEO actively engaged in the fundraising process?
• Is our revenue strategy aligned with our strategic plan?
When organizations answer these questions honestly and assign ownership for improvement, fundraising performance often strengthens.
The solution is rarely a single tactic or hire. More often, it is the result of stronger alignment between leadership, expectations, and organizational support.
This is part of a series drawn from Carlos Peña's article recently published in NonProfit PRO magazine.
Want to read the full article? You can find it on the Peña Search Insights page at
Revenue challenges for nonprofit organizations often stem not from poor fundraising tactics, but from unrealistic expectations about how fundraising works. Misalignments between expectations, structure, and investment often determine success. Carlos Peña identifies five common expectation gaps that...