05/21/2026
Technology is the easy part. Adoption is where the real work begins. 🛠️
In the latest episode of ASA’s Embracing the Future podcast, Nils Swenson sits down with Charlie Parham (CEO of Pepco Sales and Marketing) and Scott Stockham (CRO at Repfabric) to pull back the curtain on CRM implementation in the distribution industry.
Drawing from firsthand implementation experience and broader industry visibility, Charlie and Scott discuss why CRM initiatives begin, where adoption struggles emerge, and how process design, data quality, leadership alignment, and change management ultimately determine success or failure. The conversation explores sales adoption challenges, implementation pitfalls, organizational readiness, and the operational realities of building a CRM strategy that sales teams will actually use. This is a candid, experience-driven conversation for distributors evaluating CRM, customer intelligence, and broader digital transformation initiatives.
https://embracing-the-future-pod.captivate.fm/episode/crm-implementation-lessons-from-distribution-leaders
Season 1, Episode 5: In this episode, ASA’s Nils Swenson sits down with Charlie Parham, CEO of Pepco Sales, and Scott Stockham, CRO at RepFabric, to e...