IVD Logix LLC

IVD Logix LLC Our focus on in vitro diagnostics is unique. Larry Worden, Founder and Principal

Larry Worden is the Principal of IVD Logix, which he founded in 2017.

Very few groups have our multi-decade, multinational experience with IVD Strategic Consulting and Custom Marketing Research, provides insightful solutions to your most challenging market information needs. Larry has extensive experience in the field of medical/scientific marketing research, both on the client and consulting side of the business. "As a professional with 40 years of experience, my

primary focus is on in vitro diagnostics. Although no longer involved in the day-to-day management of Market Diagnostics International (MDxI), the company I co-founded in 2006, I maintain an ownership interest with exclusive access to MDxI’s IVD Insights™ and IVD LabFile™ databases to serve the needs of our IVD Logix clients." Background

Prior to starting IVD Logix, Larry co-founded Market Diagnostics International (MDxI), where he was instrumental in developing the IVD Insights and IVD LabFile syndicated databases on in vitro diagnostic testing. These complementary databases merged College of American Pathologists' (CAP) Proficiency Testing Program (PT) data with LabFile site demographics to deliver comprehensive IVD tracking and segmentation reports for the US market that covered more than 550 analytes across 10 laboratory testing disciplines. Larry also consulted with MDxI clients in the design and implementation of proprietary international market research studies, coordinated with MDxI’s analytical staff to develop key findings/recommendations, and helped clients integrate these findings into their organizational goals and objectives. Prior to MDxI, he was a senior consultant and co-founder at CaseBauer & Associates, an international business development and research firm exclusively focused on in vitro diagnostics. He has held senior research positions with Becton Dickinson and Company, AdvaMed, Luning Prak Associates, and IQVIA (formerly Quintiles and IMS Health). He is the most recent Past President of the Diagnostics Marketing Association and currently serves on the editorial advisory board of Clinical Omics and the programming advisory board of the Cambridge Healthtech Institute.

12/19/2025
Streamline Your Clinical Genomics Sales & Marketing Strategy with IVD Logix's 2024 NGS Database UpdateIVD Logix, in coll...
11/29/2024

Streamline Your Clinical Genomics Sales & Marketing Strategy with IVD Logix's 2024 NGS Database Update

IVD Logix, in collaboration with Daniel Data Consulting (DDC), is proud to announce the 2024 NGS Database Update, a powerful resource designed to support access to clinical laboratories and precision medicine. This update offers a comprehensive, validated list of U.S. laboratories performing NGS testing—helping you identify key opportunities and expand your market reach.
https://ivdlogix.com/f/streamline-your-clinical-genomics-sales-marketing-strategy

Beautiful spring morning with roses blooming outside my office door.
04/13/2024

Beautiful spring morning with roses blooming outside my office door.

With an expanding biotechnology industry in North Texas, we recently joined BioNTX, the leading regional bioscience and ...
01/29/2024

With an expanding biotechnology industry in North Texas, we recently joined BioNTX, the leading regional bioscience and healthcare innovation trade organization (https://www.biontx.org/) and were welcomed with this generous spotlight. Looking forward to helping this community grow even more.

Looking forward to seeing both old and new clients at next week's AACC meeting.
07/19/2023

Looking forward to seeing both old and new clients at next week's AACC meeting.

Join colleagues and experts in the field, July 23-27 in Anaheim, CA, USA, to unite as one lab medicine community, share ideas, learn about the latest advance...

Looking forward to attending this year's ECCMID meeting in Copenhagen from April 15 to 18. If you will be there too and ...
03/25/2023

Looking forward to attending this year's ECCMID meeting in Copenhagen from April 15 to 18. If you will be there too and have any upcoming clinical microbiology or infectious disease marketing research projects let's set up a meeting to discuss how IVD Logix can help.

03/07/2023

Really enjoyed hearing from Craig Venter and other pioneers in describing the human genome at this year' Molecular & Precision Medicine Tri-Con meeting.

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75208

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