10/05/2024
🚀 Boost Your Restaurant’s Revenue with Catering: A Proven Path to Profitability 🍽️
The U.S. catering market is massive—about $70 billion. That’s a lot of potential revenue for your restaurant! Why do we ❤️ catering? It’s because it has incredible margins, helps you maximize fixed costs, brings in new guests, and adds directly to your bottom line. Who wouldn’t want more catering orders?
But let’s be honest—it’s not as easy as snapping your fingers. Although there’s no magic trick, there are some simple, high-impact moves your marketing team can make right away to set you up for catering success.
1. Post Consistently
Instagram and social media are fantastic for guest retention. Those followers? Future catering customers. Be sure to post about catering regularly—at least every other week. 📅 ➡️ Boss move: Create a catering video and pin it to your profile for more visibility. 🎥
2. Optimize Your Link in Bio
Are you promoting catering on social? If not, go back and read point #1! Instagram now allows multiple links in your bio—add one that goes directly to your catering page. 🌐 ➡️ Boss move: Use a link-in-bio tool to make the catering button stand out. ✨
3. Dedicated Webpage
Ensure your website has a dedicated catering page (think: yourrestauranturl.com/catering). Include the catering menu, mouth-watering photos, and make it easy for guests to place an order. 🖱️ ➡️ Boss move: Make ordering simple right from the site—don’t give them a chance to shop around while waiting for a response! ⏳
4. Email Campaigns
Email marketing is a game changer for increasing order frequency and guest lifetime value. If you’re sending a newsletter, spotlight catering at least once a month. 📨 Always include a catering link in your footer. ➡️ Boss move: Add a catering banner to every other email for that extra reminder! 🔥
5. Be Everywhere
Google is your best friend when it comes to attracting new customers. Make sure your catering photos, menu, and links are all listed on Google, Yelp, Apple Maps, Siri, and more. 📍 ➡️ Boss move: Take the catering content you made for social media and post it as a Google Business update for even more exposure. 💡
💼 Kickstart Your Catering Service with StarSavvy Consulting
Setting up a catering program can take your restaurant’s profitability to the next level, but it takes the right strategy and ex*****on. At StarSavvy Consulting, we help restaurants launch successful catering services and scale their profitability. From streamlining online orders to marketing your catering services, we’ve got you covered. Let’s work together to grow your catering business and boost your bottom line. 📈
💬 Ready to scale your catering revenue? Email [email protected] for a free discovery call or message us on our social pages !
