START to SOLD

START to SOLD Everything you need to know to go from START to SOLD in your business.

I wish someone had taught me about the supply chain before I started my business. It would have saved me time, stress, a...
09/03/2026

I wish someone had taught me about the supply chain before I started my business. It would have saved me time, stress, and costly mistakes.

One of the biggest lessons? Your biggest risk isn’t losing the pitch. It’s getting the order... and going out of stock or getting returns—a.k.a. doing a bad job delivering on your promise.

Landing a retailer is exciting, but that’s when the real work begins.

I explained these crucial lessons in my conversation with ECRM and Joseph Tarnowski about what it really takes to scale successfully after landing a retail account.

I hope this conversation helps founders and growing brands avoid unnecessary risk, build stronger systems, and scale with greater confidence.

Thank you to Joseph Tarnowski and the ECRM team for the opportunity to share these insights. I hope you enjoy the conversation!

📖 Want more? Read the blog at the link in bio.

09/01/2026

Frozen bananas and creamy yogurt? Yes please!

trü frü is giving us what we want with their newest product available in the frozen section of grocery stores all over the USA.

This product was so delicious and innovative that it received “Most Innovative Product Award” in their category at the 2026 Sweets & Snacks Expo

In this video I interview the foodie and product developer behind this healthy dessert: Brenda Blain

Congratulations to the entire Trü Frü team! Awards like this are a reminder that innovation often comes from reimagining familiar products in unexpected ways.

Reasons come first. Answers come second.Whenever something feels stuck — a deal, a partnership, a sale, an exit — our in...
08/24/2026

Reasons come first. Answers come second.

Whenever something feels stuck — a deal, a partnership, a sale, an exit — our instinct is to push harder, explain better, or refine our argument.

But measurable progress isn’t just about more effort.
Faster progress comes with better understanding.

+ What motivates them?
+ What are they afraid of?
+ What risks are they trying to avoid?
+ What outcome makes them look successful?

Clarity about motivation allows you to create connection and then influence.

If you’re not clear on what motivates the people influencing your goals, start there.

Study their perspective. → Listen more than you speak. → Ask questions that surface what truly matters to them.

It’s amazing what becomes possible when you understand the right reasons!

08/21/2026

Most people think pitching starts when the meeting begins. It doesn’t.

A strong pitch starts long before the presentation, proposal, or sales call ever happens.

It starts with strategy:
→ Understanding your capacity
→ Knowing who your ideal customer actually is
→ Learning how to qualify opportunities instead of chasing every lead

→ Preparing the right message for the right person
Pitching is not a performance. It’s a process of CONNECTION.

If you need help refining your pitch, messaging, or sales strategy, schedule a discovery call with Emily Anne Page 👉 link in bio

08/18/2026

Getting your beverage to sell at retail isn’t easy!

The secret I learned from beverage sensei Pete Grego: People don’t just buy a drink. They buy the BRANDED STORY behind it:

→ A reason to care
→ A mission they believe in
→ A brand that feels like THEM

It’s not enough to have an ingredient or a family recipe. You have to tell the story in a way that shoppers care about.

I’m so grateful to Pete Grego for sharing his insights into what he has seen work over the past 40 years in the beverage industry.

Curious about his other advice? Check out the full interview. We talk about what it REALLY takes to turn a beverage idea into a business—from the recipe and packaging to manufacturing, distribution, and actually getting people to BUY IT.

Thinking about launching or scaling your own beverage brand? Pete now offers consulting services to guide serious founders through beverage development, manufacturing, supply chain, compliance, and go-to-market strategy.

Learn more at Pete Grego Bev Business Consulting

Then, watch the FULL interview at the link in bio 👆

Want to know the BIG trends in sweets and snacks this year? I’ve got you. 🍬The Sweets & Snacks Expo in Las Vegas is basi...
08/13/2026

Want to know the BIG trends in sweets and snacks this year? I’ve got you. 🍬

The Sweets & Snacks Expo in Las Vegas is basically Comic-Con for candy and snack brands—and the innovation did not disappoint.

Here are the three trends that stood out to me:

Add protein 💪

From Doritos Protein PepsiCo , Khloud Protein Popcorn by Khloé Kardashian to PROTEIN CANDY , protein is moving into more unexpected parts of the snack aisle.

Turn up the sour 🍋
Smarties Candy Company Squashies, 1UP Mashups Candy Salad Kit, and Final Boss Sour —with its video-game aesthetic and different sour levels—show that consumers want intense flavors and memorable experiences.

Bring on the fiber 🌾
Smart Pop popcorn, SmartSweets™ candy, and Harken Sweets bars are showing how brands can combine indulgence with fiber, lower-sugar formulations, and better-for-you benefits.

The bigger takeaway?
People still want FULL indulgence—but they’re also looking for products that feel more functional and have less impact on their blood sugar.

Flavor and nutrition no longer have to compete. The strongest innovations are finding thoughtful ways to deliver both.

Which trend is your favorite? Tell me in the comments. 👇
Stay sweet! 🍭

STARTtoSOLS

08/10/2026

The world’s cheesiest popcorn? Fans of Argires Snacks say it’s the “cheesiest” and I had to taste it to know for sure.

George Argires tells me about their new re-branded packaging and delicious popcorn flavors including: Cheeze, Cheeze & Caramel, Triple Mix and Kettle Corn.

Finding cool brands and trends is my favorite parts of attending the Sweets & Snacks Expo

Thank you to George and the team for sharing their story and giving us a behind-the-scenes look at the brand.

What flavor would you try first?

08/03/2026

Clarity creates energy.

One of the most fulfilling parts of coaching is not just helping someone grow their business…

It’s watching the emotional shift that happens when priorities are clear.

I adore Lenora and her passion for her spice business.

But what meant the most to me was hearing how she felt AFTER our coaching calls:
→ relieved
→ clear
→ energized again

Why?

I repeat:
Clarity creates energy.

So here’s my question for you:
→ What should actually be your focus right now?
→ What is draining your energy that you may need to stop spending time on?

I’d genuinely love to hear what you’re going to do differently to get your energy back.

🤍 Em

07/31/2026

Want to see one of the newest trends in candy? Check out Munch Mallows. 🔥

I interviewed Tyler Smith, co-founder of Munch Mallows, to talk about one of the newest candy brands I discovered at the Sweets & Snacks Expo.

Munch Mallows are squishy marshmallows covered in a crunchy candy shell. They have a variety of flavors and sizes to choose from, including tutti frutti, chocolate, and mixed flavors—as well as mini and jumbo sizes.

They’ve experienced rapid growth, launching just a year ago and already achieving nationwide distribution.

Interested in your own Munch Mallows experience? Find their products in stores near you.

07/27/2026

Scaling isn’t about adding more.

It’s about defining priorities and creating systems to support what matters most.

Simplifying.

Growth without clarity creates overwhelm.

I want you to SCALE with intention—from START to SOLD.

🤍 Em

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