START to SOLD

START to SOLD Everything you need to know to go from START to SOLD in your business.

02/24/2026

For a PITCH to be powerful you have to build it to effectively BUILDS A RELATIONSHIP.

This means we need to shift our focus from telling them about OURSELVES to seeking to understand what they need and serving THEM.

The nuance between these goals will change EVERYTHING. This should impact HOW you do the exact same Pitch script, presentation and questions.

For example here is a GENERIC question focused on YOU:
“What did you think of my presentation?”

Instead, we can make this SPECIFIC to serving THEM by asking:
• What are the gaps in your business that you’re prioritizing fixing this year?
• What would it take to earn your business today?
Do you notice the shift of focus between these questions?

Good questions do two things at once:

1) They signal that you care about their needs simply by being curious.

2) They create a sense of safety for them to tell you the truth because you show you expect limitations or hesitations.

People respond with openness and curiosity when they receive openness and curiosity.

That’s how meetings turn into momentum.
That’s how you stop chasing the wrong buyers.
That’s how follow-ups stop feeling like guesswork.

Is your PITCH as effective as it could be? Do you think it builds relationships at the depth you want?

If this resonates, I’d love to help you work on your PITCH and identify how to improve it.

I’m breaking this down step-by-step in a free live session, “Pitch Audit: The Formula to Close More Clients Without Getting Ghosted,” led by , founder of .

If you want clearer conversations, stronger signals from buyers, and a pitch that actually guides decisions — you’ll want to join us.

Join me to learn how to audit your pitch during a FREE LIVE WEBINAR - TOMORROW at 11 am PST/ 1 PM CST/ 2 pm EST.

RSVP in the link in bio👆

BuildingBusinessRelationships

It’s neuroscience🤠! Look REAL LEARNING happens when you’re having fun.That’s why I created the “Retail Rodeo” for grocer...
02/23/2026

It’s neuroscience🤠! Look REAL LEARNING happens when you’re having fun.

That’s why I created the “Retail Rodeo” for grocery industry leaders - it’s a gamified scavenger hunt in three Texas retailers: , and

Competing brought learning!

I created this program in partnership with and we had fun —>

Three tours: 36 + 29 + 26 brand owners and retail buyers.

That means 91 industry leaders choosing to step out of the ballroom and into the aisles. 🛒

Not to passively observe.
But to study. Compete. Ask better questions. And build real relationships.

Because when you explore stores together…
When you debate trends in front of the shelf…
When you turn education into a shared experience…

You don’t just gather insights.
You build trust. 🤝

Congratulations to our winning teams —

1st place:

Southern Charm – Grant, Karina, Ariella, Chris
Mutin Busters - Andrea, Logan, Eli, Dan

2nd Place:
Grocery Bagers – Brandon, Noah, Sarah, Meredith, Gina
Met Styles Sticky Shoppers - John G, John V., Chris, Almir

3rd Place:
Team 5 Guys - Leo, hakan, ruzi, ozkai, and Christian
The MRCE’s - Hass, Taylor, Linda

every brand owner and retail buyer who participated with curiosity and energy.

And thank you to ECRM for bringing together a community that is willing to learn differently.

Education + connection + experience. 🎯
Grateful for every conversation and every moment that made this one memorable. 🤍

IndustryRelationships STARTtoSOLD

What should you focus on to improve the effectiveness of your PITCH… What would you say should be your PRIORITY?No matte...
02/20/2026

What should you focus on to improve the effectiveness of your PITCH… What would you say should be your PRIORITY?

No matter how experienced you are - you can always refine and improve your pitch because our brains get numb and bored with things we’ve done for a long time. Here are 3 areas I use to AUDIT a PITCH:

1. CUSTOMER - Do you understand your customers needs on a deep level? What motivates their decisions to say yes? What hesitations or fears do they have in working with you that could preventing them from saying yes?

2. PRESENTATION - What information do you show and say to educate the customer? Is your presentation focused on yourself and your goals OR does it speak clearly to the needs of the potential customer?

3. FOLLOW UP - Do you know when and how to effectively communicate after an initial meeting by the time you leave your Pitch? How do you use the information you gained in the meeting to guarantee a reply after a meeting?

After many PITCHES - even experts will lose their edge and perspective.

Top performers go back to the basics.

That’s why I’ve created a tool I want to share with you called a “Pitch Audit” - made to help you assess where your current pitch is strong, where it’s weak, and where you’re losing deals.

I want to invite you to a free TRAINING where I will show you how to audit your pitch and become more effective.

This training is for you if:
✅You want to know why clients hesitate, stall, or ghost
✅You want a clear, honest read on your current pitch
✅You’d rather fix the root problem than keep guessing
✅You want a more confident, professional, repeatable sales process

Join me to audit your pitch during a FREE LIVE WEBINAR - on February 25, 2026 at 11 am PST/ 1 PM CST/ 2 pm EST.

“Pitch Audit: The Formula to Close More Clients Without Getting Ghosted”

We will go over these 3 main areas so you can think about where you stand.

RSVP HERE in the link in bio 👆

Hosted by , founder of START to SOLD

02/13/2026

Selling your business can feel like you’re hosting a garage sale (a wild mess) or like selling at Sotheby’s (a high end antique reseller).

Getting the most value of anything you sell depends 100% on how you prepare and present the item so customers can REALIZE the value.

You could be worth $5M in revenue, but without a clear way the business will run without you, that value gets discounted fast. What should look premium starts to feel risky.

Here’s the hard truth:
You CAN’T make a buyer do the work to understand your value.

That didn’t work when you sold your product or service to build your business.

And it won’t work when you sell the business itself.
The clearer your business model is, the more confident the buyer feels 🤝 The more confident they feel, the more you get paid 💰.

You ALREADY KNOW how to do this.

You packaged your offer of services and products when you created your PITCH.

Now it’s time to package the business to sell it as you pursue an EXIT.

Want help? Check out our paid training: “7 Steps to Sell Your Business for More”. (Link in bio 👆)

This evergreen video training and worksheet will help you evaluate your own business, identify potential risks, and determine your range of valuation. You’ll leave with a clear checklist of HOW to get ready for sale so you receive the most of what your business is worth.

I’m here to help you win so you end up on that yacht sipping mai tais like you deserve!

We’re officially days away from kicking off the February ECRM Sessions with not one… but TWO Retail Rodeo events — and t...
02/11/2026

We’re officially days away from kicking off the February ECRM Sessions with not one… but TWO Retail Rodeo events — and this is your reminder to ride with us.

Created by , founder of and , this hands-on store tour blends education, friendly competition, and real-world retail insights you can use immediately in your buyer meetings.

📅 Happening this week and next:
Sunday, February 15 — Candy & Beverage Sessions
Tuesday, February 17 — Snack, Coffee & Center Store Sessions

What’s waiting for you:
➡️ Team-based Retail Scavenger Hunt Bingo
➡️ Packaging, pricing & merchandising insights
➡️ Networking with buyers & suppliers
➡️ Cocktail hour + awards at the Hyatt

If you’re attending and already signed up, let us know in the comments

Saddle up — we’ll see you in Dallas! 🤠✨

02/09/2026

What’s more important than your pitch deck?
Your questions.

The fastest way to lose a buyer isn’t a bad slide—it’s turning the meeting into a monologue.
The fastest way to build trust is turning it into a dialogue.

You can create a powerful conversation by asking HIGH-QUALITY questions that do three things:

• Signals experiences
• Uses your buyer’s language and industry vocabulary
• Uncovers hidden real needs, fears, hesitations and priorities

Just like in a job interview, you can hear competence for a position in the quality of someone’s questions.

Buyers are doing the same thing with you—quietly deciding if you truly understand them, or if you’re just talking to them.

Most pitches don’t fail because the offer is wrong.
They fail because the questions don’t guide the conversation toward clarity and decision-making.

If you want to sharpen this skill and pressure-test your entire pitch, I’m hosting a free live training:
—
FREE live webinar • February 25 2026 at 11 am PST/ 1 PM CST/ 2 pm EST.
Pitch Audit: The Formula to Close More Clients Without Getting Ghosted

Led by , Founder of and

We’ll walk through how to audit your pitch across your customer understanding, presentation, and follow-up—so you know exactly what to fix and what to keep.

Register via the link in bio 👆

Leadership

“I love helping CPG founders PITCH, SCALE, and EXIT. That’s why I’ll be meeting up with clients and brand owners in Dall...
02/06/2026

“I love helping CPG founders PITCH, SCALE, and EXIT. That’s why I’ll be meeting up with clients and brand owners in Dallas, Texas at the upcoming ECRM February Winter Sessions.”
— Emily

From beverage and candy to snack, coffee, and center store categories, will be on site throughout the February Sessions in Dallas—connecting with founders, answering questions, and helping brands think clearly as they head into buyer meetings.

Along with hosting the Retail Rodeo Scavenger Hunt, Emily will be at the show the entire time—available to support brands as they fine-tune their pitch, positioning, and next move. 🙌

📍 Dallas, Texas
📅 February 2026 ECRM Sessions I’ll be attending:
• Beverage | Feb 15–17
• Candy Planning: Christmas & Halloween | Feb 15–18
• Coffee, Tea & Cocoa | Feb 16–17
• Baking, Spices & Breakfast Foods | Feb 17–18
• Canned, Dry & Boxed Foods | Feb 17–18
• Condiments, Sauces & Spreads | Feb 17–18
• Snack | Feb 17–19

Want to connect at the event? Drop a comment or send a DM with the session you’ll be attending, and we’ll find time to connect.

🚀 For free pitch training, coaching, and START to SOLD resources, visit our website (link in bio 👆)

A coaching client and business owner of a $7 million dollar revenue business recently said something that stopped me in ...
02/04/2026

A coaching client and business owner of a $7 million dollar revenue business recently said something that stopped me in my tracks:

“I really appreciate working with you.
In stressful moments you’re the person I confess my fears, worries and ideas to.
After our calls I am clear on my priority and plan.”

He didn’t want a silver bullet.
He wanted to BE the silver bullet.

He wanted to save his business himself.
Make his own vision real.
Build the life he dreamed of.

What he needed was:
➡️Someone to wrestle and think through finding “the best path.”
➡️To challenge him and ask hard questions.
➡️To help him make sure his intuition is right but admit his doubts and validate his perspective.
➡️To shorten the distance between where he was and where he wanted to go.

Then he said the part I’ll never forget:
“On my way to my goals, you shortened the runway for me.”

How did I do that for him?
The work did not disappear.
But having someone else with experience who cared for his goals, helped make learning more direct and decisions sharper.

And the path forward stopped feeling so heavy.

This is what real growth support and coaching looks like.

You are still the one flying the plane. You just don’t have to build the runway alone.

This client renewed for another full 1 year of coaching this year this month
👉 If you’re ready to shorten your runway and want a business growth coach, schedule a discovery call with and let’s get started!

BusinessCoaching

Your brain gets bored with success faster than you think.And now that January is over, this might already feel familiar....
02/02/2026

Your brain gets bored with success faster than you think.

And now that January is over, this might already feel familiar. Early wins start to feel normal. Motivation dips. The spark fades.

Neuroscience explains why.
Once a win becomes “expected,” your brain stops reacting the same way — even to big milestones.

Here’s the February reframe 👇
The craving. The pursuit. The not-there-yet season.
That’s where your brain releases the chemicals that drive motivation, focus, learning, and momentum.

So if you’re feeling restless, hungry, or dissatisfied right now — that’s not failure.
That’s GROWTH calling. 🔥

Instead of resenting the valley, use it.
Define success as constant growth, and the rest of this year becomes energizing, creative, and fun.

What do you CRAVE for the year ahead?

Relationships are resources. For every problem you’re trying to overcome in your business, there is a person who has the...
01/29/2026

Relationships are resources. For every problem you’re trying to overcome in your business, there is a person who has the experience, perspective, or access that could help you.

But that requires taking a risk. Getting uncomfortable. Going out of your room and asking.

That panel at the trade show.
That table of business experts deep in conversation.
That retail buyer wearing the badge of a store you want to pitch—but haven’t met yet.

It will feel uncomfortable to go. Most people would rather stay in their room and decompress. But inside that networking awkwardness could be your next business partner, friend, or breakthrough.

That’s why I created SPARK Conversations, which I hosted at ECRM’s Dallas Health, Beauty, Cough & Cold Sessions this month.

Three category experts—Branding, Marketing, and Retail Data—each shared five minutes of future-focused insights. Then we turned the conversation back to the room.

42 buyers, brand owners, and brokers shared opinions, asked real questions, and talked honestly about what’s working—and what’s changing—in their businesses.

Real conversations with people seasoned in this industry.

————

I’m grateful to everyone who showed up ready to learn, contribute, and connect.
And thank you to our speakers who shared their wisdom:

•⁠ ⁠Brian Owens — Marketing strategy & growth
•⁠ ⁠Vince DeTurris — Retail data & insights
•⁠ ⁠Dave Korinek — Branding that converts

This is what building the future of business together looks like.

❓When is your next opportunity to meet peers and build relationships?
Put it on your calendar—and make yourself go.
You won’t regret it.

Still smiling from this one 🤠✨What a way to kick off the Beauty Session in Dallas. A bus full of buyers + brands, compe...
01/13/2026

Still smiling from this one 🤠✨

What a way to kick off the Beauty Session in Dallas. A bus full of buyers + brands, competitive energy turned all the way up, and a hands-on store tour that turned real retail insight into real fun.

Hosted by founder of and , the Great Big Texas Beauty Store Tour challenged teams to spot key retail concepts in the wild—across , , and —and prove it with creativity, speed, and a few hilarious selfies.

This is what learning looks like when you mix strategy, community, and play. Huge shoutout to ECRM, the organizing team, and every buyer and brand who showed up ready to compete, connect, and learn full out.

If you were on the bus—let’s stay in touch. This is just the beginning.

And we’re not done. 👀
This same hands-on energy is coming back in February during Center Store Grocery Week with the Retail Rodeo Scavenger Hunt.

12/22/2025

You’re Invited to ECRM’s Retail Rodeo!🤠

We’re kicking off the upcoming February Sessions in Dallas with not one… but TWO epic Retail Rodeo events — and you’re officially invited to ride with us!

Created by , CPG Growth Strategist and founder of and , this hands-on store tour mixes education, friendly competition, and real-world retail insights you can use immediately in your buyer meetings.

📅 Two Rodeo Events This February:

Sunday, February 15 — Candy & Beverage Sessions
Tuesday, February 17 — Snack, Coffee & Center Store Sessions

What’s waiting for you:

➡️ Team-based Retail Scavenger Hunt Bingo
➡️ Packaging, pricing & merchandising insights at every stop
➡️ Networking with buyers & suppliers
➡️ Cocktail hour + awards celebration at the Hyatt

If you’re attending ECRM, you do not want to miss this. Saddle up, have fun, and sharpen your retail strategy before the sessions even begin.

Connect with Emily Anne Page to see how she helps brands grow from START to SOLD — and we’ll see you in Dallas! 🤠✨

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