CJI Marketing

06/12/2024

Any press is good press, right? 💅🏻🫶🏼👯‍♀️
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04/25/2024

What emerges when you combine a consultant’s analytical prowess, a marketer’s charisma, and a hotelier’s attention to detail? Welcome to the future of marketing—welcome to CJI, where business is anything but usual.
https://wix.to/VZ5OGfX

Welcome to the future, where the precision of consulting, the allure of hospitality, and the innovation of marketing agencies converge into one extraordinary enterprise. Enter CJI: a visionary endeavor by founder Lily Comyn, who recognized it was time for these dynamic sectors to coalesce beyond the...

04/15/2024

“LIKE A MARKETER” - a new series we are thrilled to introduce… get inside the mind of strategists and creatives alike to understand what it takes to be like a marketer 💡 Starting off with planning ahead for a month of activations… take note below! 💥

1. Reporting: Where have you come from? What happened last month/quarter/year that you can learn from? What goals need to be set? By pulling KPIs that paint a picture of where you have been, you formulate the foundation for understanding where you need to go next. 📈📊

2. Key Events/Days/Celebrations: What is happening in the month you are planning for? Are there days you can activate your brand? Are there days where it would be inappropriate or impractical to push communication? Creating mindfulness around what is happening in the world plays an important part of the planning process! 🎊

3. Across what platforms are you communicating? Assess where your voice will be heard, and what roadblocks there may be to servicing content on these platforms. 📣

4. Cadence: How often will you be communicating on these platforms? To whom will you be communicating? Determine risks for consumer segments - where do you want to push messaging? Where are you at risk of overwhelming your consumer segments? 🕣

5: Campaigns: you know what events are happening, how often you will be posting, and with whom you will be communicating. What is the story you are telling this month? How does this story translate across these platforms and segments to communicate your available products and services that month? Factor risks, finesse your opportunities! 📚

6: Creative: communicate consumer segments and campaign goals/needs and KPIs to creatives to give them the fullest picture for the campaigns in hand. Remember 💡 the whole team benefits from the whole picture. Campaign creative created without KPIs is a key obstacle to data-led design.

7: Delivery: Reviewed and approved creative is scheduled and sent to the right people, at the right time, in the right way, using the right language to render your campaigns a success! 🚀

03/02/2024

I am so grateful for what this business has taught me … the ebb and flow of empowerment is REAL - days where you wonder why you didn’t start sooner offset by 4am wakeups, wired, wondering WHAT have I done?! I can’t wait to see what else this journey brings … and above all am so grateful to the countless people who have given me their time, wise words, love and listening ❤️

We are just getting started - big news coming SOON!

Also thank you for making me feel my fiercest 💥💪🏼

02/06/2024

shout out ✨ If you need a photographer in the DFW area, she is your gal!

01/28/2024

The BIGGEST problem I see with brands when their messaging stops resonating with customers is the disconnect between brands’ product offering and customer needs.

Clarity in communication only goes so far when you aren’t aware of your market, your competitors, your brand voice, values and vision…

Need help painting your brand’s picture? Reach out today ✨🥂

01/25/2024

“VIP Customer”… is next in line after ‘passionate’ in the over used and under utilized marketing dictionary 💡The question is - if we knew what our true VIP segments were capable of, would we be more intentional with how we ‘talk to’ and ‘treat’ them? See my 3 easy steps for creating your own VIP segments below!

STEP 1: ✨Creating the segment ✨The most simple way to create this segment is to identify customers who have purchased a minimum number of times either in their lifetime, or in a recent time period. Find a ground that makes sense to you, and make sure your list has an appropriate number of consumers in it.

STEP 2: ✨AOV✨ If the above segment has been created, you’re off to a great start! Now it’s time to distinguish between your HNW (High Net Worth) VIPs & your Aspirational Shoppers. A HNW VIP purchases regardless of your product being on sale… they are price resilient. Aspirational Shoppers purchase often, but only in sale season 🛍️

STEP 3: ✨Cost and Value✨ If you understand your customers’ wants and needs, satisfying them becomes infinitely easier. The question I like to ask my clients is “what is low cost to you, high value to them?”… is it Early Access? Rewards status? GWP? Event invitations? Or how about even an old fashioned hand written letter from the founder? 💌

If you need help re-vamping your segments, reach out! We can build them together and build practical and personal best practice approaches to communicating with them ✨

01/22/2024

Brand Pillars: They’re important 💡and I want to walk you through mine, starting with ‘global experience’…

Age 14, my father gave me a book on Neuro Linguistic Programming. A mouthful, right? Let me summarize … NLP is a way of understanding the science behind human conversation and connection. It opened my mind to how words (and how we deliver them), matter. The power of language won me over and fostered my love of studying new languages. I started with French and Latin, before picking up Ancient Greek and Spanish (I can safely say, some languages have proven to be more useful than others …).

Having been born in Hong Kong and ventured to New York & the UK with family, aged 19 I began setting out on my own travels, living for extended periods of time in Turkey, Spain, and Belgium before landing in Dallas which I now call home.

In these experiences the science of human connection could only get me so far. Speaking the languages and experiencing what human connection ‘felt’ like in these beautiful places has shaped my mind to consider how messaging is perceived by humans all over the world. What makes sense to one might as well be another language to another. Cultural norms are only the ‘norm’ for so many miles… I could go on…

My mission in starting this agency is to take what I have learned from these corners of the world and apply it to marketing strategies to enhance and push the boundaries of any brand’s communications ✨🌎

I do promise however … I won’t be leaving Dallas any time soon!

01/19/2024

“I think future me is going to be proud I took this leap”

01/18/2024

Check out our new website! ✨💚💗 Visit cjimarketing.com to book your free hour long consultation.