Nicole is a Jersey girl living in DFW, a purple-haired product marketing leader, customer-obsessed strategist, and firm believer that the best marketing starts by understanding what makes people tick. With more than a decade of experience across SaaS, technology, accessibility, fintech, and mission-driven organizations, Nicole specializes in turning customer insight into sharp positioning, compelling messaging, and go-to-market strategies that drive real business results. She currently leads Product Marketing at Ministry Brands, helping shape how products are positioned, launched, sold, and understood across a complex portfolio of technology serving churches, nonprofits, and faith-based organizations. Her career has included work at Meta and AudioEye, where she has led everything from customer research and integrated campaigns to sales enablement, product launches, market expansion, pipeline strategy, and large-scale programs designed to create meaningful change. At Meta, she helped lead the company's first and largest internal disability self-identification campaign. Nicole's sweet spot is where customer psychology meets strategy: figuring out what people actually need, what they care about, why they choose, and how to turn those insights into a story they can't ignore. She is especially passionate about product marketing, positioning and messaging, customer research, accessibility, community, leadership, and using business as a force for good. For speaking, workshops, advisory or consulting opportunities, product marketing conversations, or the occasional spirited discussion about why your messaging probably isn't as customer-centric as you think it is, reach out.
