01/19/2026
One of our eCommerce clients had its biggest November ever ($233,642, up 50% from 2024).
Then December came around, and they eclipsed their biggest revenue month of all time by almost another $200,000 in additional sales.
Here is what we did differently:
Not as a gimmick.
As the strategy.
Most brands go into Black Friday trying to force conversions.
More urgency.
More discounts.
More noise.
We did the opposite.
Months before Black Friday, we started planning how to slow buyers down instead of rushing them. The goal wasn’t to squeeze purchases out of cold traffic, it was to turn traffic into intent.
A few days before their Black Friday sales, we put a sitewide pop-up across the store that told visitors not to buy yet, even though we were spending thousands on paid traffic.
Instead, we asked them to give us their email so we could notify them when the biggest sale of the year actually went live.
That one decision flipped the psychology.
Instead of us chasing customers, customers raised their hand.
Instead of fighting for attention during Black Friday, we already had it.
We humanized the purchasing experience to let them know that they should wait to buy because of the upcoming sale.
Behind the scenes, we were also running giveaways and paid campaigns specifically to grow the email list leading into the sale. So when Black Friday hit, we weren’t starting from zero, we were activating demand we’d already built.
And email did exactly what it’s supposed to do when it’s used correctly.
Emails during the BFM sale generated $54,499.54 in revenue on its own.
From there, November didn’t just end as a great month, it created momentum for us.
More qualified leads.
More remarketing fuel.
More buyer intent.
More data.
So when December rolled around, we didn’t reinvent anything. We extended what was already working, and that’s why December didn’t cool off after Black Friday. It broke their all-time revenue record....again.
The takeaway isn’t “run a better Black Friday sale.”
It’s this:
Peak months reward preparation. Panic kills momentum.
If you’re running an eCommerce brand and want a complimentary strategy session to identify where money might be getting left on the table, click the link below:
https://taggartmediagroup.com/free-strategy-session/