Mrs. Smith Assist

Mrs. Smith Assist Certified Dubsado Specialist •
Boutique Virtual Team in Admin, Marketing + Tech Monthly Partnerships And that’s great! We’re a team, not just an individual.

VA services are everywhere right now—many affordable and appealing to DIY business owners. But here’s the thing: A single VA can only do so much. Our structured, team-based model gives you access to specialists in admin, marketing, tech, and operations—so you get the best support for each need. With us, you get consistency, experience, and specialized skills designed to support many facets of your online business.

08/20/2026

She was bringing in over a million dollars a year and sleeping three hours a night.
Those two things were not a coincidence.

And nobody — not her mentor, not her community, not the other agency owners she admired — had ever said it to her out loud.

The business was growing. But she was breaking.

Swipe to see what changed when someone finally named what was actually wrong.

Save this post — and when you're ready to stop being the system, DM me. We'll figure out if MSA is the right fit.





08/20/2026

You already know!!! Listen I’m feeling sassy about this one today. But you’re choosing this.

The question is…for how long?

She was selling over a million dollars of travel every year and keeping 80 cents on the dollar.She opened her own agency...
08/19/2026

She was selling over a million dollars of travel every year and keeping 80 cents on the dollar.

She opened her own agency in January and hasn't slept a full night since.

This is the part nobody warns you about.

Not the part where you build something real. That part feels good.
The part after — when the business is yours, the revenue is real, and you are the entire back end of it. Every system. Every decision. Every answer.

That part was never supposed to be yours alone to hold.

Save this — and when you're ready to talk about what "not alone" actually looks like, the link is in bio.





Imagine a version of your business where you only do the work you're actually great at.Not someday. Not when you've fina...
08/18/2026

Imagine a version of your business where you only do the work you're actually great at.

Not someday. Not when you've finally earned it.

The structure is built. The team is running. And you're doing the thing that fills you up — the work that only you can do.

That is not a fantasy. That is what the plan is for. Most mom CEOs we work with don't lack vision. They lack the infrastructure that makes the vision executable.

That's the gap MSA was built to close.

DM me the word VISION and let's talk about what your business could look like with the right structure behind it.




My daughter has been making card towers in all her free time. She would burst into tears when little brother would knock...
08/06/2026

My daughter has been making card towers in all her free time.

She would burst into tears when little brother would knock it over.

One day even the sound of him yelling in the house knocked it down.

But I told her, you’ve gotta try again. They’re just cards they are going to fall. Be patient. Do it for fun.

She’s built one taller than this now.

Recently I heard about the biggest regret in later life was not choices made, but choices not made. You don’t retreat what you do at the end of the game, you regret moves you didn’t take.

Your business will always have risk. The risk is what you need. You have skin in the game and it’s worth it to you.

The question is, “how safe are you willing to be?”

Because a two card tower doesn’t take long to build. It requires such little risk.

But the taller, the more time, the more investment, the greater risk. And that’s the payoff you want to see.

And unless you’re ok with the cards falling as you learn the method and the art, you’ll never get the payoff.

It’s not safety that you need. It’s not stability. It’s risk.

So go all in on yourself. Bet on it.

And if the cards fall, keep betting.

Cause just one day, you’ll be so proud of the reward. ♥️

07/31/2026

A mini vlog from our founder ❤️

07/24/2026

If you’re the founder who’s still a bottleneck and everything runs through you, every decision, every fire, every “quick question”, then this is for you.

Your business can actually run without you carrying so much. It doesn’t have to be quite this heavy.

If you want to see what’s possible, let’s find 20 minutes to talk.

07/23/2026

I am so sad when I see founders trying to carry extra weight when it doesn’t have to be that way.

You’re carrying extra weight because you have it in you. Hustle doesn’t crush you.

But there’s a better way. And it’s the way that will sustain growth and sustain YOU in the process.

Think of it like strength training. If you lift heavy weights without the warm up, cool down, care for your body, etc etc - you’ll break. The whole thing will collapse.

My dad was so impressed with the Olympic weight lifters by how LONG they spend just warming up. He sat chatting with me about it in his living room while we watched these normal framed women lifting over 300-400+ pounds over their bodies.

If you want to lift, you need support.

What really breaks my heart about the co-founders from this video is that they had just come out of a season where they felt personally crushed. She mentioned words like “depression” when we talked. So my nudge to get her support wasn’t just for growth, it was for healing.

Protect the visionary. Protect the founder. Get freedom.

A founder I sat with a few weeks ago is a crazy successful and profiting business owner and mom, but she said, “Everythi...
07/22/2026

A founder I sat with a few weeks ago is a crazy successful and profiting business owner and mom, but she said, “Everything you just said puts words to how I feel. It’s been very heavy, and I’m trying to build it and carry the weight on my own.”

She knew that it was time to come face to face with a reality check.

Her success needed more to sustain her next level. And she needed restructuring and ideas to make it come to life. (Even better if she can have someone else put it into play.)

She came in ready to hear the real thing, and she didn’t shy away from what she needed to hear. The bottleneck was her, and she knew it. There was a whole story behind it too. So we didn’t just talk strategy, but we unpacked and gave space to let it all breathe, and then move forward stronger.

This is profound work for founders.

The Founder Freedom Session isn’t therapy. It’s the moment where someone finally tells you the truth about your systems, your bottlenecks, and the ceiling you keep hitting, and does it with enough care that you can take it in and do something with it.

I’m not afraid to tell you what you need to hear. I’m also not going to make you feel small for where you are.

You built something, just like she did, and maybe you’ve outgrown where you are. Saying it out loud is the first thing that moves the needle and brings you relief.

DM me FOUNDER FREEDOM and let’s go there 🥂

05/20/2026

As the founder of - my ops are actually handled. So when I show up for a discovery call (which I will only take a few more of before someone else steps in and owns that too!!) I get to be comfortable and know everything on the backend is handled.

I have to thank for that - and an amazing team that always has my back, cares for our clients and loves to uplevel things in a way that means our agency can scale with humans in mind.

This is a people business first. Always will be.

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Dallas, TX

Opening Hours

Monday 6am - 6pm
Tuesday 6am - 6pm
Wednesday 6am - 6pm
Thursday 6am - 6pm
Friday 6am - 6pm

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