McFarlin Stanford

McFarlin Stanford We help landscape business owners grow with clarity and accountability.

Whether the challenge is with people, process or profits, we've coached hundreds of landscape companies to improve operations, profitability and culture.

Salespeople sell more when that's the only thing on their plate.ACE Chairmen spent time at Malone’s Landscaping in Kent,...
09/04/2026

Salespeople sell more when that's the only thing on their plate.

ACE Chairmen spent time at Malone’s Landscaping in Kent, WA this week talking enhancement sales, incentive structures, and people-first marketing. Thank you to Malone's for hosting! 🙌

Our favorites: a weekly leaderboard email that actually motivates, and Malone's scrolling TV celebrating birthdays, anniversaries, and Google reviews.

More insights like this 👉 link in bio



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

ACE Executive had a full day inside Angelo's Landscaping in Baton Rouge, LA this week — leadership structure, SOPs, pri...
09/03/2026

ACE Executive had a full day inside Angelo's Landscaping in Baton Rouge, LA this week — leadership structure, SOPs, pricing, and everything in between.

They covered a lot: accountability, reporting, CRM and technology, sales and estimating, field communication, and financial management.

This week was a reminder of one of the greatest values of ACE Peer Groups: having relationships with owners who have already solved the problems you're working through right now.

Thank you to Angelo's for hosting! 🙌 More insights like this 👉 link in bio.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

Filed a corporate extension back in March? September 15 is the day it comes due. ⏰Are your books ready to hand off, or a...
09/02/2026

Filed a corporate extension back in March? September 15 is the day it comes due. ⏰

Are your books ready to hand off, or are you going to spend the next few weeks frantically getting it done?

If it's the same fire drill every year -- you’re chasing receipts, reconciling accounts, and hoping the accountant doesn't come back with more questions – it doesn't have to be!

Our Outsourced Accounting team works exclusively with green industry businesses, so your books stay accurate and tax-ready all year, not just the week before a deadline.

Let's talk [email protected]/?ismsaljsauthenabled" rel="ugc" target="_blank">https://outlook.office.com/book/[email protected]/?ismsaljsauthenabled

—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

Busy season ≠ profitable season. 👀The 2026 ACE Financial Benchmark Report has real industry numbers (average, top & bott...
09/01/2026

Busy season ≠ profitable season. 👀

The 2026 ACE Financial Benchmark Report has real industry numbers (average, top & bottom quartile) so you can see exactly where your business stands.

Start with AR Days, find your revenue band, compare! If yours is higher, that's a cash flow leak.

Free download 🔗 https://community.acepeergroups.com/financial-benchmark-report-linkedin-9b4276



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

08/31/2026

"At some point, it made sense to ask: when do we hire our next person, and which hat am I taking off to hand to somebody else?" 🎙️

That's Jason New on the moment every growing company hits. When doing every job yourself stops being young and scrappy and starts being your breaking point. The fix isn't reacting, it's planning your next hire before you need it.

Hear the rest on this week's episode of Roots of Success — link in bio.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

Growth adds complexity, unless you're intentional about it. 🌱ACE TBDs spent the week with Weller Brothers Landscape Prof...
08/28/2026

Growth adds complexity, unless you're intentional about it. 🌱

ACE TBDs spent the week with Weller Brothers Landscape Professionals in Rochester, MN. Thank y’all for hosting! 🙌

Big takeaways: simplify as you scale, build leaders on purpose, and read the same books as a team.

More insights like this 👉 link in bio!



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

"It's not something you do in your spare hour." — Jason New, on why hunting new business has to be a priority, not a lef...
08/26/2026

"It's not something you do in your spare hour." — Jason New, on why hunting new business has to be a priority, not a leftover.

This month's ACE Team Development session broke down what that actually looks like for commercial maintenance teams.

Keep an eye out for the full recap.

—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

Big congrats to ACE Peer Group member Steve Mitton, president of Black Diamond Landscaping, on his feature in Landscape ...
08/25/2026

Big congrats to ACE Peer Group member Steve Mitton, president of Black Diamond Landscaping, on his feature in Landscape Management Magazine! 🎉

Steve's story starts with just him, a truck, and Freddie, who he met at a gas station. Today, Black Diamond has grown to 40+ employees serving commercial properties across Dallas-Fort Worth and Austin.

Congrats Steve! We’re proud to have you in ACE Peer Groups.

Read the full feature — https://www.landscapemanagement.net/five-questions-with-steve-mitton-inside-black-diamond-landscapings-commercial-growth-in-texas/?utm_content=buffer1b4c8&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer

—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

08/24/2026

If you’re still doing sales, operations, AND admin for your company, you've probably hit a wall. (And if you're on that team, you've probably felt it too.) 🎙️

This week on the Roots of Success podcast we're launching a new series, the Owner’s Blind Spot - short insightful tips on areas we see holding landscape business owners back. First up: Jason New on the hiring roadmap most growing landscape companies never build.

New episode is live — link in bio.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

A little planning can bring a lot of life to your business! ✨ACE of Base was back in Bemidji, MN this week, picking up o...
08/20/2026

A little planning can bring a lot of life to your business! ✨

ACE of Base was back in Bemidji, MN this week, picking up on the vision planning work that started back in January. Thank you to Nature's Edge Garden Center for hosting! 🙌

Seeing how much has moved from ideas in our meetings to real progress in just a few months was incredible!

A few things that came up:
🎯 Your competitive advantage might already be inside your business, it just needs better alignment.
🎯 A clear place to raise issues and follow up matters just as much as knowing who reports to whom.

More insights like this 👉 link in bio.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

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